LOGO Master Finishing Editor (ID: logods)
Image source: Peter Rabbit, Great White Rabbit, Miffy, Rabbit Bugs official website
Speaking of foreign anime characters in childhood memories
Who do you think of?
It's the friend every child wants to have – Doraemon
Or "mean" CP cat and mouse
Have you ever heard of this rabbit?
It is a famous IP from the UK
Peter Rabbit, who is about to turn 120
(Also known as Bid Rabbit)
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At a glance, I saw if I was cute
Dajun's "boyish heart" was stimulated
Let's start with a brief introduction
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Peter Rabbit
Peter Rabbit is a well-known character of British children's book writer Beatrix Potter, the Story of Peter Rabbit, which was first published in 1902 and is still a worldwide bestseller, one of the most popular children's stories in the world, and a common childhood memory for generations.
And recently, in order to celebrate peter rabbit's 120th birthday
Design studio CreateFuture designed it
Brand new brand logo and recognition vision
First, let's look at the image of the original Peter rabbit
Furry appearance with a pair of piercing eyes
Classic blue jacket and small shoes
Giving it a human-like lifestyle is very cute!
And Peter Rabbit's most impressive logo
It is this "running rabbit" shape
Jumping trend of hands and feet crossed up and down
The dynamic sense of rabbit running is perfectly expressed
This also provides a visual legacy for this upgrade
Updated the original watercolor illustration LOGO to a vector style
The blue jacket is more saturated and has added buttons
The shape and position of the paws and ears are also adjusted
After multiple versions of the design, the most prominent is the line and shade color
For example, rabbit No. 4 has a very strong sense of line and is less agile
Then the No. 6 face was changed to white highlighter and gray padding
Maintain a sense of softness and intimacy
The whole design process can be seen by the designer very meticulously
Combining the original styling with the modern style
The historic Peter Rabbit was able to make a new image available to the public
Complete LOGO on the application
Make gentle blue the accent color of Peter Rabbit
Add waves and curved elements to the font for added childlike fun
A handwritten signature was also added as a tribute to the author
In addition to updating the Peter Rabbit LOGO
The designers also designed a new vision system
Get inspired by insects such as butterflies and bees
A series of trajectories are depicted with lines
And divided into three colors represent three feelings
Hop with light blue (one-legged jump)
Peter Rabbit, who describes a subtle, calming style
Skip with sky blue (light jump)
Describe a vibrant, lively style
Finally jump with multicolored colors Jump
Describe the welcoming, mischievous style
A range of peripheral products and VI designs were also introduced
Make the overall vision more unified
generally
Peter Rabbit's cute, funny personality is interpreted in a new way
It caters more to the aesthetics of modern IP design
But when it comes to the rabbit image
It reminds Dajun of the same childhood memories
Great white rabbit milk candy
Animated sense of the rabbit jumping forward
Also focus on expressing the feeling of movement
At the same time, cheerful expressions present a relaxed atmosphere
The packaging of the great white rabbit milk candy is even more impressive
Under the red and blue theme color, the rabbit becomes more concrete
The white static rabbit with a blue stroke is very realistic
In recent years, the old brand of great white rabbit milk candy
We are also constantly making new attempts to increase exposure
Launched the Great White Rabbit Milk Candy X Bright Joint Ice Cream
Great White Rabbit Milk Candy x Smell Library
Introduce shower gel, lipstick and perfume
Except for the great white rabbit milk candy
This rabbit IP is no stranger to it
Dick Bruna from the Netherlands was introduced in 1955
Miffy rabbit (miffy)
Different from Peter rabbit and great white rabbit milk candy
Miffy's styling is particularly simple
Silly eyes and "X" mouth
Become its most unique memory point
The author will give it different costumes and scenes
But no matter how it changes
Miffy also always kept her expression, very cute!
Also known for its rabbit shape is the one
Animated character from Warner Bros
Bugs Bunny
Bugs Bunny is positioned as funny, even crazy bunny
So his limbs are more human-like
Grey body and protruding front teeth
His performance in the movie is very eye-catching
Rabbits transform into IP as animals
It can be anthropomorphic and animatable
What stands out and is memorable
They are all accurately positioned to capture people's emotional needs
This is also when it comes to designing and incubating IP
The principles of emotionalization and storytelling that need to be paid the most attention to
Finally, after watching so many rabbits
Which is your favorite?
Today's Topic:
Speaking of rabbits, which IP comes to mind first?
Welcome to leave a comment ~
"Lovely and lovely"