Domestic products, it seems to come with "cheap", "cost-effective", "flat" and other labels...
However, with the change of consumerism concept, coupled with more and more young generations, they want to pursue niche, unpopular, unique and quality taste.
Domestic high-end salon perfume, especially niche high-priced salon perfume as a non-functional product, the market volume is small, there is a kind of "enclosure self-germination" closed feeling. However, they have gradually occupied a circle of position and existence in many domestic perfumes, with the rise of the "niche boom" in recent years.
For these niche domestic salon perfumes, there may still be many people who question their pricing, why is it so expensive?! In fact, they are not deliberately cold and expensive, sometimes, expensive is for expression, but it just so happens that it can carry it to express is not cheap.
Today to introduce these brands are very promising, in the cost-effective era of domestic perfumes they are positioned as high-end salon perfumes, not blindly never consume feelings, not flattering to please everyone, only focus on themselves.
01
乂㸚制香
Yili Olfactory Art
Pricing: 50 ml 1300-3200
High-class, mysterious, ingenious, behind this Chinese perfumer brand located in Beijing Gulou East Avenue, founded in 2018, is created by Yili, who worked as a lecturer in China at espe supérieure perfumery in France.
In today's rapid industrialization of perfume, she wants to restore the classical incense-making technique, get rid of the machine, let the spices re-emit light in human hands, and let the perfume return to art, rather than continue to become a boring commodity.
I own most of the works of Yili and think that this is a pure salon art perfume brand, completely inferior to those foreign niche perfumes! Not only are they solid in their ingredients, their aromas unique and interesting, but the inspiration stories behind them and the imagination of smells blend perfectly. It is currently recognized as one of the highest standards of independent salon incense in China.
I personally recommend the works of their family: kala, old man (old man), balzac (Balzac), bongenbom (fuxi), witch (witch)
Let's start with Balzac
I smell a lot of coffee-flavored perfumes, surrounded by a lot of baristas and heavy coffee addicts, many of whom have asked me if I have a recommended coffee-flavored perfume. Every time, I said with a hint of helplessness: There is nothing particularly good, not worth mentioning.
Until its appearance, the first second it smelled, it reminded me of the first time I came into contact with real coffee beans in high school, using a hand-cranked grinder to pour cocoa beans into and grind them into powder. This whole process is like the "life" of perfume.
Originally with the aroma of roasted and bitter beans, the bitter rich aroma, etc. after being ground into coffee powder, it becomes delicate and sticky, and even presents a kind of gastronomic sweetness, associated with the layer of cocoa powder sprinkled on the tiramisu cake, bitter with sweetness, and sweet but not greasy ~ I believe that every friend who is addicted to coffee will fall in love with it.
It was originally named because Balzac was a severe coffee addict who drank at least fifty cups of coffee a day and eventually died of heart problems and chronic poisoning caused by excessive coffee consumption. This pure fanaticism and yearning for coffee can be found in this perfume.
About the brand's most special and "heavy mouth" old man (old man)
My childhood was similar to Thatili, brought up by my grandmother, so I could also get the familiar and kind old-age flavor that the perfume wanted to express for us. But this perfume is not a figurative "old man's taste", but more of an intentional atmosphere.
The idea of the old man is also very interesting, the perfume loves to depict the style of those girls, the carcass of Myo Man, but old man is talking about the calm and calm of the old man. The perfume describes a desolation and old smell.
Like an old house, the corners will have a smell of musty dirt and a cool damp feeling of moss and weeds. Looking at the brown liquid of perfume, it seems to reflect the old house where the hometown breathes a hundred years of wind and frost, and reflects the kind appearance of grandma.
The remaining witch is a stick of natural oak moss that smells deep and mysterious. The first version of KALA with an asking price of more than 3,000 (because of the discontinuation, the second-hand market even needs more than 4,000) is an excellent tea aroma fried in an iron pot with a fried green fragrance.
The perfume is very expensive, but please don't look at it with colored glasses, the domestic label it carries does not explain anything, and the high price is also because it is really worth it!
02
Smell the offering
DOCUMENTS
Pricing: 30 ml 850/90 ml 1750
Wen Xian's pricing is also called the pricing ceiling of Chinese fragrance brands. The fragrance brand, which has just been established in 2020, has opened an offline counter in Shanghai.
As a creative perfume brand, Smell gives the scent part to the spice and fragrance giant Givaudan to create, and the brand itself is best at creating a perfect ideology.
In order to bring consumers a unique and suitable for the domestic market products, the first season of WenXian [No One Is Perfect] series of perfumes uses the traditional Chinese mortise and tenon structure to paint the bottle body inspired by the triangle cap and the cylindrical bottle body are covered with all black color, which has a kind of avant-garde artistic atmosphere. The 6 perfumes in this series represent the imperfections of the world, and my favorite one is the end of compromise, which represents stubbornness.
End of compromise STUBBORN
I am most afraid of compromise, want to buy, want to eat, want to get immediately, anything I want to do is best to do it immediately, because one more second of delay is more than one suffering, and I am even more unwilling to live up to my expectations.
But obstinate behavior is destined to suffer, so this perfume is bitterly enlightening.
At the beginning, the dark and low black pepper and angelica also stained the original light and smooth balsam, and the smell of leather with a smoky feeling was untamed, like a stubborn black bull. The last agarwood patchouli emits a little sweetness at the end, as if stubbornly, no matter what the ending is, at least will not regret it, so it is a little relieved.
Flexible Thorn MEAN
Roses are always scarlet and dazzling, and peonies are extravagant, so this perfume is human madness!
Beautiful and self-aware, but also holding a beautiful murder, this perfume rose is incomparably sweet, the dew on her petals is as sweet as honey, the peony is pink and tender with a noble temperament, and the gorgeous fat powder aroma is like a long haute couture dress. But the base of the perfume is a woody aroma, slightly spicy cumin and sharp vetiver, which are their thorns.
The great point of smelling perfume is balance! It is the perfect support of the aroma structure, the perfect harmony of the aroma elements after colliding with each other, and the balance between the minority and the public in the perfume market has also been found.
To have both differentiation and high aroma quality, the key is that most people can accept it. At this time, the niche is not only reflected from the smell, the market department is necessary to intervene, so that the entire concept packaging and products are also sublimated!
03
The smell of the skin
The Taste of Skin
Pricing: 30 ml 580
The domestic salon perfume brand founded by the founder of the brand who has lived abroad for many years after returning to China is inspired by what he has traveled around the world, and he feels that the oriental culture has a long history and also needs to have its own aroma culture expression.
The brand's aroma style pays attention to "oriental Italian style", paying more attention to the blank space on the aroma, a kind of artistic beauty that needs to be felt and associated.
To be honest, I got this brand of perfume for the first time, looking at their bottles and packaging plus French names, I thought it was a new perfume brand in France, and the smell and quality were definitely up to the level of foreign salon incense.
However, after learning that it is a domestic perfume, I looked at it differently and probably understood that the brand's ambition is not only the Chinese market, it seems to be taking the international route, so the brand image does not highlight the Chinese elements.
Osmanthus and ambergris
This fragrance represents China and is the starting point for the brand to explore the deep roots of the East! It is said that this bottle of perfume uses 200,000/kg of natural raw materials extracted from osmanthus essential oil and 50,000/kg of ambergris raw materials.
But compared to many perfumes that restore osmanthus flowers, this osmanthus is not obvious to me, but the unique and complex smell of ambergris makes me particularly stunning! There is a slight suppleness of fat, a faint and fluffy sense of refreshing water, and more of a salty, fragrant feeling after the ambergris has dried.
Kyoto
Each city has its own unique atmosphere and Kyoto is quaint and elegant. This perfume perfectly portrays this feeling, and the first time you smell it, you suddenly think of what you have seen and heard in Kyoto in 19 years, the exquisite emerald green garden, the historical shrine temple, and the fragrance of spices in the incense shop. They flashed by, followed by a green and green of branches, the kind of thin branches wrapped in brown bark, broken to reveal the turquoise inside.
It is said that it is from yae weeping cherry blossoms, and after a while pine, frankincense, and decaying wood remind me of the courtyard of a large family in Kyoto, the courtyard is paved with white pebbles and sandstones as smooth and delicate as frankincense, the tall arhat pine planted next to the portal is elegant and dignified, and when you walk into it, it is the "aesthetics of mourning" promoted by Japan, and the large white wall is unadorned and smoothed, and under the wall is a section of decaying wood for decoration. I have to say that the founder of the brand perfectly captured the essence of Kyoto's urban atmosphere!
China's perfume market has great potential, and in recent years, even the extremely unpopular foreign salon perfume brands have also entered the country and want to share a piece of the pie, the reason is nothing more than the lack of this positioning level product.
Originally, these overseas brands have built high barriers in raw materials, processes and even global marketing, and in my opinion, there will soon be more domestic salon perfumes that can "break through the siege"!
It can be described as: perfume is easy to make, fine products are difficult to find! High-end salon incense with niche unique attributes may be the norm in the future
Graphic Design / Editor-in-Charge: Mustang
Reviewer: Yan An Tang Skin Management Research Institute
Some of the pictures come from the web
This article was originally created by the content team of Yan An Tang,
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