On November 10, on the occasion of the 10-day countdown to the opening of the World Cup in Qatar, the official peripheral product of the Argentine Football Federation, the "Argentine National Team Star Gift Box", was grandly released at the National Stadium (Bird's Nest). The gift box is officially produced by Juxing Power, the Chinese office of the Argentine Football Federation, and is designed, produced and sold by Yuen Long Yatu. The gift box collects generous gifts from six categories, limited to 100,000 sets worldwide.
Yuen Long Yatu, which designs, produces and sells this gift box, is the first listed company on A-share gifts and is famous for its "ice dun dun". As a licensed manufacturer and retailer of the 2022 Beijing Winter Olympic and Paralympic Winter Games, Yuen Long Yatu has designed and produced nearly 700 Winter Olympic licensed products such as "Ice Dun Dun" and "Snow Rong Rong", which are loved by people across the country, and the relevant revenue exceeded 1 billion yuan in the first half of 2022 alone.
Yinpersim Finance learned that Yuen Long Yatu cooperated with the IP side of the Argentine Football Association to design and develop a total of 24 Argentine national team peripheral products, including gift boxes, sets, plush toys, masks, etc. of the three stars of Messi, Di Maria and De Paul, all of which were created by the original team of Yuen Long Yatu "Bing Dun Dun". As the main product, the star gift box integrates multiple elements such as cute shape, creative gameplay, treasured commemoration, exquisite texture, etc., carrying rich cultural and emotional connotations, hoping to bring the ultimate experience to the majority of fans and cheer for the Argentina team's World Cup trip to Qatar.
With its gorgeous style and fierce fighting spirit, the Argentine national team has captured tens of millions of Chinese fans. Fourteen years ago, at the 2008 Olympic Games in Beijing, at the Bird's Nest at the National Stadium, Messi led the Blue and White to shine and win the championship. 14 years later, the Pampas eagles "return home", and the gift box of the stars of the Argentine national team was released in the bird's nest. The Argentine Football Federation announced on November 11 that Messi will play in the World Cup in Qatar, his fifth World Cup appearance, and most likely his last, and fans around the world are watching for the final glory of the king.
To this end, in the Argentine national team Messi's star gift box, Yuen Long Yatu carefully designed Messi's silver cheering card, which is intended to pay eternal tribute to Messi. Made of silver and weighing 10 grams, the cheering card is based on Messi's classic celebratory shape – the moment of victory with two fingers in the sky and a freeze-frame goal is also a familiar memory that often appears in the minds of thousands of fans. On the cheering card, the title of the Argentine national team anthem is also accompanied by "Vamos Argentina" (Come on Argentina), paying tribute to the Argentine team that embodies the glory of the team.
"The company actively promotes the big IP strategy and continues to deploy top IP. This cooperation with the IP side of the Argentine Football Association is another time that the company has joined hands with the head sports IP after the great success of the 2022 Beijing Winter Olympics 'Bing Dun Dun'. Yuenlong Yatu told Yinpersim Finance, "With the successful experience of the Beijing Winter Olympics franchise, as well as the advantages of creative design, research and development, supply chain and channels, in addition to the World Cup, the company is also actively preparing for the Chengdu Universiade and Hangzhou Asian Games, constantly building and improving the IP matrix of large-scale events, and striving to maintain the continuous competitiveness and business performance of the franchise business." ”
Indeed, since 2022, with the continuous popularity of "Ice Dun Dun" and "Snow Melting", Yuen Long Yatu's brand image and social recognition have been further improved, and the company's performance has achieved strong growth, which has also created favorable conditions for the company to continue to develop new customers and increase market share. Whether the star gift box launched in cooperation with the "top" Argentina team in world football will bring fans' attention and collection boom, and become another "explosive product" of Yuen Long Yatu after "Ice Dun Dun", it is worth looking forward to.