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2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

author:Jiuwu Jiunian

The 22nd CBME Pregnancy, Baby and Child Exhibition will be held in Shanghai from December 14th to December 16th. On the occasion, Camellia Maternity and Baby Care Brand Seven Seasons Mother and Baby has confirmed its participation in the exhibition and entered booth E37 in Hall 6-2.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

At this year's CBME exhibition, Seven Seasons Mother and Baby will bring a variety of new products for spring and summer. As a reappearance after a two-year absence, Seven Seasons Mother and Baby has completed the core upgrade of the brand, one of the highlights is the national trend imprint of the inner raw materials and bottle design.

In fact, the bond between the Seven Seasons brand and the traditional Chinese style culture has a long history, and can even be traced back to the origin of the founding of the Seven Seasons brand.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

It is reported that Fujian has a folk custom of marriage since ancient times, when a daughter gets married, parents will buy a bottle of camellia oil in the accompanying dowry, placing good expectations on their daughter to become a mother, meaning "many children and many blessings". Camellia oil, known as "confinement oil" in folklore, can prevent and fade pregnancy marks and care for baby's skin. It can be seen that camellia oil has a long history and cultural heritage as a maternity care product.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

It is true that the development of camellia pregnancy and baby care is no longer a niche concept, among the many similar competitors, Seven Seasons has always attached importance to product research and development and innovative technology, constantly adapted to market demand and new situations, deeply cultivated fine fields, and taken the lead in realizing the innovation of camellia oil raw materials.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

The core ingredient of Seven Seasons' products is safflower oil tea grown in high-altitude mountain forests, and the active ingredient content after fruit oil is higher than that of ordinary white flower oil tea, and the oleic acid content is close to the oleic acid content of the human sebum film, which has better affinity and better absorption when used for skin care. The potential for developing skincare products using safflower oil tea is huge.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

Nowadays, the brand promotion of the Internet is no longer the blind confidence of "wine aroma is not afraid of deep alleys", and good quality also needs good packaging.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

From the cute hand-painted deer to the image of a child carrying a baby, the bottle packaging of Seven Seasons products has been well received by previous exhibition guests. After two years, the changes in this new product are more intuitively reflected in the design of the bottle body. The striking glow of red and white is actually full of details and meanings.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

The self-media explosive "film method little red bottle" promoted by the main seven seasons, the bright Chinese red will definitely impress you! In fact, the reason why this color scheme was chosen at the beginning of the design was to congratulate the 100th anniversary of the founding of the Communist Party of China, and the eye-catching Chinese red also has more appropriate meaning.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

The camellia depicted on the two new bottles is not small, and the seven seasons invited national comic masters to customize creative hand-drawn drafts for the seven seasons, and the "red camellias" outlined by simple lines not only points to the core advantages of the seven seasons, but also highlights the popular Chinese style elements, which is more popular with young parents.

2022 CBME | Seven-season brand core upgrade Part.1 - safflower camellia, the true color of the national tide

"Inheritance, innovation, focus, nature, safety" is the brand concept that Seven Seasons has always adhered to, and for more brand culture and new products, remember the National Exhibition and Convention Center (Shanghai) Hall 6-2 Booth E37 from December 14 to December 16, and Seven Seasons looks forward to offline communication with families.

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