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A must-see industry guide for idol companies: Jenis' past and present life

author:Konoh E-Renko

This article is the original of [High Energy E Beizi], any form of reprinting is prohibited, please contact the background for reprinting, but you are welcome to forward to the circle of friends.

Friends who have been chasing Japanese entertainment for a while should be quite troublesome, first of all, the current "most handsome vice president in Japan" Hideaki Takizawa announced his withdrawal from the company and left Jenis; A few days later, the three of their popular idol group King & Prince announced their withdrawal from the group next year...

A must-see industry guide for idol companies: Jenis' past and present life

Give a friend who is not familiar with Japanese entertainment to substitute for domestic entertainment, which is probably like this:

Li Fei left (just a metaphor), before leaving, Yi Yang Qianxi was made the vice president of the eighteenth floor, and the will of the domestic entertainment idol will be inherited by Qianxi's younger brother, but two years later, the younger brother who recreated the glory of the eighteenth floor announced his withdrawal.

A must-see industry guide for idol companies: Jenis' past and present life

After Hideaki Takizawa withdrew from the club, he also opened a social platform, and many former Jenis idols such as Tomohisa Yamashita, Hitoshi Akanishi and Ryo Nishiki who had previously withdrawn from the club came to pay attention to interaction

And the three King & Prince withdrew from the group, probably: in the Times Youth Troupe, there are also Ma Jiaqi who is a fixed variety show, Ding Chengxin, who is still filming, and Song Yaxuan and Liu Yaowen, collectively announced that they would withdraw from the eighteenth floor next year... Then the remaining three will continue to operate under the name of the group.

That understands, right?

On the one hand, you may be secretly ecstatic because of the new direction of Idol's career, and on the other hand, you may pay attention: What happened to Idol's old owner? Is TA going to be finished?

Not necessarily.

If Jenis is finished, it will cause a big earthquake in the entire idol circle.

A must-see industry guide for idol companies: Jenis' past and present life

The originator of the idol company, the idol rules and regulations you are familiar with come from it

The three words "Denis" must be familiar to friends who engage in idols.

Even if you don't engage in Japanese idols, you have heard the names of their artists more or less.

Takuya Kimura, the Japanese drama king who set off countless fashion trends in Asia in the last century, is Jenis's;

A must-see industry guide for idol companies: Jenis' past and present life

The light in the minds of countless people, Hiroshi Nagano, the actor of the Ultraman Digga Human Body Daigu team, is Denis's;

A must-see industry guide for idol companies: Jenis' past and present life

And, all generations of Kaneda are owned by Jenis, the first generation of Kaneda Ichido Bengang, everyone should still have an impression (ask is to secretly love kinki kids);

A must-see industry guide for idol companies: Jenis' past and present life

the second generation Kaneda One Matsumoto Jun, who also played the Daomingji Temple in the Japanese version of "Man of Flowers";

A must-see industry guide for idol companies: Jenis' past and present life

Even the "Lotus Rizhi" in "Vanishing First Love", which recently made netizens crazy - Michieda Junyou and Meguro Ren, are also Jenis' idols.

A must-see industry guide for idol companies: Jenis' past and present life

It can be said that the J family has completely contracted half of the idol world, and even Amu, a Japanese player who participated in "Creation Camp" before, because he stayed in Jenis (did not debut), was a little involved, which made people look at him a few more times.

A must-see industry guide for idol companies: Jenis' past and present life

What kind of huge influence will such an idol empire have?

—— Most of the Asian idol companies borrowed from the "Jenis model" at the beginning of their business, including Li Xiuman of South Korea and Li Fei of Domestic Entertainment.

A must-see industry guide for idol companies: Jenis' past and present life

The trainee system, the idol sports day... It's all created by Denis

"Jenis Office" was founded by founder Kitagawa in the sixties and seventies of the last century, because Kitagawa English name is Johnny, so the first artist group he formed was called Johnny's, hence the name Jenis.

A must-see industry guide for idol companies: Jenis' past and present life

Many people mistakenly think that the "trainee" system was born in the Korean idol industry, but in fact, this system is still imitated by Jenis.

Every year, tens of thousands of applications are sent to Jenis hoping to join the Japanese idol dream factory, but only a few dozen people pass each year, and these boys have a unified name of Johnny's Jr.

A must-see industry guide for idol companies: Jenis' past and present life

Friends who pass will not get a so-called "notice of qualification", but will receive a call asking them to come to the company to practice dance and prepare to perform on stage, and that performance is often Jenis' stage or Jenis's artist's accompanying dance work.

Receiving this call means entering the world of Jenis.

They not only practice on stage, but also practice other skills that Jenis believes are necessary for idols, such as front flips, back flips, tightrope walking, drumming, ventriloquism, magic...

In the eyes of founder Mr. Johnny, the most important thing in the skills of idols is not how well they dance or sing, but also how well they can attract the attention of the audience.

A must-see industry guide for idol companies: Jenis' past and present life

But the difference between the Jenis Jr system and the Korean trainee system is that as long as there is no CD debut, then this artist is still Jr no matter how famous he is.

For example, Michieda Junyou, who has been famous over the years, was previously famous for his role in "Becoming a Mother" and "Where Did My Dress Go?" " and many other dramas of the wonderful performance of the big circle of fans, Daozhi Junyou's double ponytail style, in the domestic entertainment also attracts fans ↓

But even if it was on the drama, Michieda Junyou at that time was not considered a debut.

Michieda's official debut date is November 12, 2021, which is the release date of the first album of his group "Splash Man".

Therefore, in the J family, only those who have released a physical album can be regarded as official idol debuts, except for some who debut as actors, of course. And the reason why Li Fei's eighteenth floor is divided into an actor department and an idol department is also somewhat modeled after this model.

In addition to the trainee system, the "idol games" thing was also invented by Jenis.

Although the idol games that everyone now remembers may be the Korean "idol blind date conference" that has changed its taste, or the team building on the eighteenth floor, the original imitation of all this is Jenis's "Jenis Grand Games".

A must-see industry guide for idol companies: Jenis' past and present life

Since the 1990s, Jenis has held the "Jenis Games" at the Tokyo Dome.

Originally a free fan club member, it later received more than 1.6 million applications...

So Jenis co-organized with the TV station, filmed the front and back of the stage prepared by the artist, and made it into a TV program. This was also borrowed by later Korean entertainment and domestic entertainment, and developed into an "idol games".

A must-see industry guide for idol companies: Jenis' past and present life

Like the Korean Idol Games, Cheng Xiao came out of the circle with gymnastics before and returned from South Korea; Previously, we also wrote about the "Supernova National Games" organized by Goose:

Shake the pot and stir-fry the river, all together

And Li Fei on the eighteenth floor not only copied this sports meeting, but even innovated.

In 2020, a new set of grouping rules began to be announced to allow fans to vote for grouping, so there was a scene where fans desperately canvassed for votes to charge premium members (298 yuan / year) in order to keep their CPs together.

After that, the fan viewing seats are selected among the premium members, ranked by contribution. The contribution degree can also be bought with money, 1 yuan = 10TF coins, in order to participate, fans can only spend money to buy coins to improve the degree of contribution.

A must-see industry guide for idol companies: Jenis' past and present life

In the end, Li Fei earned 2.63 million yuan for a sports day, and a ticket was nearly 10,000, and it was not an exaggeration for fans to say that this was the "Chongqing Olympics".

A must-see industry guide for idol companies: Jenis' past and present life

Unexpectedly, the bells and whistles made by Korean entertainment are all played by Japanese entertainment bosses, but when it comes to domestic entertainment, it can not only blind dates, but also let fans burn money to buy, buy and buy.

A must-see industry guide for idol companies: Jenis' past and present life

Club mode, Jenis' money-making move

The purpose of holding this idol sports meeting is, of course, - to make money.

In terms of making money from fans, the J family has a set. Strictly speaking, only the fan club that joins Jenis can be regarded as a real J family fan.

Jenis Fan Club, entrance fee 1,000 yen, annual fee 4,000 yen. And there is no all-inclusive, it does not mean that one member can join all members of Jenis.

For example: if you like ARASHI and Guan 8 groups, you have to pay the membership fee of both groups.

Even so, a large number of fans still pay to join the club every year. Because before 2020, Jenis artists did not have their own social accounts, fans who want to see the dynamics of their own male gods must join the club to see the serial logs they wrote.

A must-see industry guide for idol companies: Jenis' past and present life

In addition, there are many things that you can only enjoy when you join the club, and sometimes you can't just spend money.

For example, those who go to an idol's concert or go to the show they host must join.

And the concert ticket is to draw tickets, spending money pre-selection is not enough, it must be randomly selected by the system, and the selection can only go to the concert. I have a friend who is a special fan of Ryosuke Yamada, who also struggled to spend money and grab RP to draw tickets, and if the official channels can't get it, I have to look for a transfer ticket, but the transfer ticket is still very difficult to find.

Because once the person who sells or buys tickets posts the ticket on the Internet, the entire ticket will be registered as an invalid ticket in minutes, which can theoretically eliminate scalpers, but it is a big grievance for fans who spend money ineffectively.

A must-see industry guide for idol companies: Jenis' past and present life

In addition, there are many limited accessories of idols that can only be sold on-site during concerts, such as specific shopping bags, chopsticks, blankets, etc.

According to statistics in the early years, the Fan Club of Jenis Associates has more than 10 million members, and the annual membership fee alone makes Jenis more than 50 billion yen.

When I see this data, I just want to say "you and I have no luck, it's all up to me to spend money".

A must-see industry guide for idol companies: Jenis' past and present life

Moreover! Photos of idols are also not to be seen casually, they cost money to buy. The portrait rights of Jenis artists are comparable to Disney, but everything with a little face costs money.

The photos of the Jenis artist are called Yao Pu (shop) in Japan, and the Yao Pu photo is the official photo released in the official Zhenis shop store, and dozens of Yao Pu will be released simultaneously every time the new song of the group is released, and the recently released ones can be bought from the store, and the ancient Yao Pu can only buy second-hand at a high price, despite this, the fans are still willing to empty their wallets for these pieces of paper.

A must-see industry guide for idol companies: Jenis' past and present life

These models have also been borrowed from other idol companies, South Korea has engaged in official coffee, and domestic entertainment has also begun to engage in membership models.

For this money-trapping model, domestic entertainment has not only borrowed, but even surpassed.

For example, Li Fei has done such a thing as buying a ticket code to buy a concert on the eighteenth floor, and Huang Rui, who is also from the eighteenth floor, is also engaged in the ticket purchase code that fanclub members give priority to purchase on the Yi'an side.

A must-see industry guide for idol companies: Jenis' past and present life

After that, Li Fei even upgraded, not engaging in ticket lottery, directly engaged in bidding. Let fans buy electronic raw writing, and the purchase is unlimited, and the first 100 members of the purchase amount can automatically get a ticket.

A must-see industry guide for idol companies: Jenis' past and present life

As a result, the 100th place bought 16272RMB.

This grand occasion, Kitagawa had to jump out of the coffin board to praise "business wizards" when he saw it!

A must-see industry guide for idol companies: Jenis' past and present life
A must-see industry guide for idol companies: Jenis' past and present life

Denis's way of praising people: campus dramas brush their faces, and variety shows throw away idol baggage

Of course, to attract fans to consume, you must first hold up the idol and let people into the pit.

Having a large number of TV station resources is Jenis' advantage, and over the years Jenis has also figured out the golden rule of holding idols - anyway, give him a drama first.

This matter also has to start with Mahiko Kondo, a scumbag of the Japanese entertainment century who has the name of "Jenis' eldest son".

When he first debuted, he was also a small fresh meat of water spirit.

A must-see industry guide for idol companies: Jenis' past and present life

At the age of 15, he was arranged by the company to play the student's face in the Japanese national drama "Three Years Class B Jinhachi Teacher". This drama was filmed for more than 9 seasons, focusing on reflecting the educational problems in Japan at that time, such as school violence, unwed mothers, etc., which is super popular.

Mahiko Kondo, who played "Kiyoshi Hoshino" in it, also became famous with the series, and took the opportunity to release his own single official debut, with very good results, selling more than one million copies. At this point, Kondo began his acting career that lasted more than thirty years.

A must-see industry guide for idol companies: Jenis' past and present life

Since then, Jenis has also found an effective magic weapon - to let young idols brush their faces in school dramas to establish popularity.

Young idols have no acting skills at all, and arranging them to act in campus dramas and playing the role of students is a perfect decision.

For example, Kazuya Kameishi and Akanishi Ren starred in "Kyokudo Fresh Master 2" before the group's official debut, which attracted a lot of popularity for the group. And since it was Nakama who was served by Kie, all the pressure was on Nakama's sister, but the dividends were eaten by these two young idols.

A must-see industry guide for idol companies: Jenis' past and present life

When there is pressure, has the internal entertainment ever considered it?

There are even some episodes that have become a regular resource for Jenis.

For example, the aforementioned generations of "Kanedaichi" are all artists under Jenis, the first generation of Tsuyoshi Domoto, the second generation of Matsumoto Jun, the third generation of Kazuya Kameishi, the fourth generation of Ryosuke Yamada, and the fifth generation of Michieda Junsuke... Fans jokingly call them Jintian one, two, three, four, five, and the series "Jintianichi" is actually a campus detective drama.

There are even rumors among the dinners that if the younger generation of idols plays Kindaichi, who is the next favorite of Jenis.

A must-see industry guide for idol companies: Jenis' past and present life

Later, idol Dafa expanded to the field of "comic reform".

The genre of comic book idol dramas requires both beautiful idols and difficult acting skills, and naturally becomes the most critical battlefield for idols.

And starring in idol dramas, generally Jenis will ask the theme song of the series to sing to the leading group, which can drive the popularity of the group, which can be described as killing two birds with one stone.

The most classic case of this operation is also the manga drama starring Jun Matsumoto - "Man of Flowers".

A must-see industry guide for idol companies: Jenis' past and present life

Matsumoto's Dominiji Temple not only gained super popularity, but also sang the OST of the series with the group, and even the songs of the groups such as "Wish", "Love So Sweet" and "One Love" also exploded, and finally successfully helped ARASHI become a new generation of Japan's "national group".

A must-see industry guide for idol companies: Jenis' past and present life

When it comes to last year's latest boy group Wave Man, Jenis still operates like this.

In "Vanishing First Love" starring Michieda Junyu and senior Meguro Ren, not only did Meguro's group Snow Man sing a song "Secret Touch", but also let Michieda Junyu's group Naniwa Man sing a song "Initial Heart LOVE", which also made the group's debut single by the way.

With the momentum of the TV series, the sales momentum was also out of control, and it sold 700,000+ at the beginning of the first week.

A must-see industry guide for idol companies: Jenis' past and present life

In addition, Jenis has a big trick - to engage in variety shows!

Before SMAP, idols were only responsible for singing and dancing, they could only be the big stars who were respected by fans on stage, but SMAP opened a precedent and blazed a trail that no one had ever walked before!

You must know that SMAP debuted just coincided with Japan's "idol ice age", all kinds of music programs have dropped sharply, and newcomers have no opportunity to be exposed, so what can be done? Variety shows were actually the only option for SMAP at that time.

Funny artists can play treasures on variety shows, right, so how about letting glamorous idols do this? The members of SMAP took the initiative to take off the idol baggage for the development of the group, and it was OK to wear wigs and women's clothing~

A must-see industry guide for idol companies: Jenis' past and present life

Japanese variety shows have always been excessive, Mori directly kicked the calf bone in the show, and Takuya Kimura was also pierced by broken tiles to his arm when splitting bricks, and kicked icicles until the ligaments of his right toe were broken on the spot.

But they all persevered in the end and opened up a path that belongs to idols in variety shows.

A must-see industry guide for idol companies: Jenis' past and present life

Their show "SMAPxSMAP" also became Japan's first national show to be titled by idols, from Gorbachev to international superstars such as Michael Jackson and David Beckham.

As a result, it knocked on the new door of idols and broadened the field of activities of idols. This is the original appearance of the so-called idol "Reunion" after that.

A must-see industry guide for idol companies: Jenis' past and present life

Similarly, the circle fan operation of "Tuan Comprehensive" was also moved over by Internal Entertainment.

A must-see industry guide for idol companies: Jenis' past and present life

At the beginning, Huang Rui created the group "TF Junior GO! is the most critical first step for TFBOYS to become popular, although the set and planning are very simple, but there are countless fans, I don't know how many fans are found from this "Boys' College Study Room", it turns out that domestic entertainment also has local high-cute idols.

A must-see industry guide for idol companies: Jenis' past and present life

The second and third generations of regiments continued the tradition of the regiment. The little idols play treasures and funny in the group complex, and women's cross-dressing is even more commonplace, and they perform happily in the small theater in the group complex.

A must-see industry guide for idol companies: Jenis' past and present life

And Li Fei is still evolving in the model of the group.

Due to the lack of a stage for domestic entertainment singing, in 2020, Li Fei simply changed the second generation troupe's group variety "Youth on FIRE" from the form of a variety show to a stage for competitive performances.

A must-see industry guide for idol companies: Jenis' past and present life

But whether it is Korean entertainment or domestic entertainment, the group comprehensive is self-hilarious in the fan circle, and no idol group can achieve a prime file with ratings like "SMAPxSMAP", "Iron Punch DASH" and "VS Lan", and make the title group comprehensive a household name national program.

The once "top" national variety show, I'm afraid that even the current Jenis himself can't do it.

A must-see industry guide for idol companies: Jenis' past and present life

Sister E's Conclusion:

is such an idol empire, in recent years, all kinds of models have been learned by Korean entertainment next door, and people have also carried it forward, creating all kinds of pad lip-synch, all kinds of foul-smelling rice rings... Domestic entertainment is now also polluted.

But the real Jenis Buddha-figure seems to have slightly reduced its sense of existence in recent years, and although the new idol has a head, it is difficult to reproduce the national level and even the scenery that swept all over Asia.

Jenis also had a day when he couldn't keep up with the times.

In the Internet era where streaming media is developed and everyone can do five-minute self-media, Jenis is also called a "disconnected company", practicing idol mysticism that does not allow its artists to open social platform accounts. This also made a joke, it was reported on the Internet that Sina invited Yamashita Tomohisa to open Weibo and asked for an avatar from Jenis Company, and Jenis Company actually sent a photo of Yamashita Tomohisa by fax.

After Grandpa Kitagawa was no longer in power, the infighting between the heir and foreign ministers within the family intensified, and due to the infighting, Jenis did not launch a new group in the four years after 2014, and finally kicked away the agent Mitomo Iijima, who held a red SMAP, causing the Japanese National Heavenly Group SMAP to fall apart, and only Takuya Kimura is still in Jenis.

After the infighting, it was difficult to come up with a Hideaki Takizawa, intending to forge ahead and embrace the Internet, and the successive groups have created a sales myth in the new era, seeing that Jenis is about to create glory again, but in the end it was squeezed out again, and there is a bit of Japanese entertainment "Zhen Huan's biography" internal taste.

If you are also curious about "The Biography of Japanese Entertainment Zhen Huan", click "Watching" and talk about it next time.

Today's late-night topic is:

What do you think of the Jenis model?

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A must-see industry guide for idol companies: Jenis' past and present life

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