"Arthur is finally on fire"... Recently, I opened Weibo, and hot searches about Arthur popped up from time to time. Who is Arthur? It turned out that he was Chen Feiyu, the son of director Chen Kaige and actor Chen Hong. Arthur's frequent hot searches stem from his catering to netizens' memes about "Arthur please sit" when promoting the new drama "Ignite Me, Warm You".
Playing a self-blackening at the right time, wanting to promote and suppress first, has been verified marketing cheats, but whether it can really be popular, the essence depends on the work to speak. A dozen inexplicable hot searches came down, and people couldn't help but want to sigh to Arthur, "Arthur, please sit down."
"Ignite Me, Warm You" heat
"Arthur" was originally Chen Feiyu's nickname. Last year, someone turned up a clip of Chen Kaige's family participating in the reality show "Familiar Taste 2" a few years ago, and the family's dinner interaction full of ritual and distance caused netizens to watch. Especially when Chen Kaige saw his son standing at the door and could not bear to disturb his parents to eat, he said a natural and majestic "Arthur please sit", and there were no extra chairs at a glance, so Arthur had to kneel beside his mother intimately and respectfully to eat. This scene also established the status of the clip as one of the "four masterpieces of the contemporary Internet", and some netizens called the three portraits acting in a drama. For a time, the popular network of "Arthur Literature", from appreciating the "original" fragments, gradually became a carnival for netizens to play memes and create secondary creations.
The hot meme of "Arthur please sit" is somewhat offensive to Chen Feiyu himself, when "Ignite Me, Warm You" was broadcast a few days ago, Chen Feiyu took the initiative to say "Arthur is coming" on Weibo, as if intended to reconcile with netizens. At this point, the matter should have come to an end, but I didn't expect that all kinds of new hot searches about "Arthur" would follow. For example, the prophet "Arthur is finally going to be on fire", the popular science "Why is it called Chen Feiyu Arthur", the slightly weird but can arouse the curiosity of passers-by "Arthur I admit that I was louder to you before" and so on. It seems that people finally realized that Chen Feiyu was going to establish the character of "Arthur", after all, the Internet hot meme created spontaneously by netizens can be met and sought, with the help of the mass base to follow the trend, and then to take advantage of the situation, it is a marketing plan.
If the Arthur in "Familiar Taste 2" is just an ignorant teenager who obeys everything arranged by his parents, Arthur, who has now returned to the hot search, is already a characteristic idol. He not only gathers many popular characters in the entertainment industry such as handsome but not self-aware, stupid beauty, funny and free, but also has "Chen Feiyu Arthur Virtues" - someone summarized Arthur's nine virtues in the form of emojis, including respect for the elderly, love for children, optimism, love of learning, etc., which can play a positive guiding role for fans.
Stills from "Ignite Me, Warm You"
According to statistics from Maoyan Professional Edition, "Ignite Me, Warm You" has been on the list of 1,111 hot searches since it was broadcast on November 3, and 77 new ones were added on November 10 alone, and the show has only aired about one-third. In contrast, "The Bottom Line", which recently triggered public discussion due to the adaptation of a realistic case, has only 514 hot searches on the list, and "Tang Dynasty Strange Stories", which is favored by lovers of costumes and suspense dramas, has only 130 articles. And of the more than a thousand hot searches of "Ignite Me, Warm You", most of them were contributed by Chen Feiyu or Arthur.
At present, "Ignite Me, Warm You" has a Douban score of 7.2 points, and the reputation is still qualified, but it has not yet reached the level of explosive style. For Chen Feiyu's acting skills, netizens have mixed reviews, some people praise his image and role appropriately, and some people feel that his expression is slightly single, his eyes are not dramatic enough, and it is not worth the exposure of dozens of hot searches a day, especially those hot searches related to Arthur, which makes people feel that the actor's personality dilutes the realism of the role. For example, the hot search of "Arthur walks J family steps" seems to be intended to describe the wanton walking gait of Li Zheng, played by Chen Feiyu in the play. "J Family Step" originally referred to the walking posture of the male artist under the Japanese Jenis Agency, but at the beginning of the story, Li Zheng, who had just been imprisoned, walked out of prison with "J Family Step", although handsome, but did not know, and thought he was going to shoot a fashion blockbuster. Although Chen Feiyu explained in an interview afterwards that he walked this way with the character setting in mind, with the performance and hot search, it still gave people a sense of unprofessionalism.
His father is a well-known director and his mother is a well-known actor, Chen Feiyu's acting career starts much higher than others, and there is no shortage of opportunities. From starring in the youth film "Secret Fruit" and "The Best of Us", to the fantasy drama "Will the Night" and "The Road to Awakening", the suspense drama "Gold Rush", and then to today's idol drama "Ignite Me, Warm You", etc., Chen Feiyu has accumulated a lot of works, and has been keeping up with popular themes, although he has not yet been able to have a completely out of the circle role, but there are other "to be exploded" works on the way, and it seems that it is only a matter of time before they become popular. Some netizens described him as "tearing the calendar", tearing every day, one step closer to the day of the fire. With hot search terms such as "Arthur is finally going to be on fire" frequently bombarding the Internet, this calendar seems to be torn up, and it seems that it has not been torn yet.
The entertainment industry needs positive idols, and it also needs good actors with acting skills, but whether the actors are good or not, cannot be based on fire or fire, and how many and interesting actors are in private will not add points to their acting skills. In the end, whether it is hot or not, it is still up to the audience and time to judge. The real explosive model cannot be blown out, no matter how many hot searches, it will only be the 2.0 version of "Arthur Literature" that accompanies "Arthur is finally going to be on fire".
Column editor-in-chief: Shi Chenlu Text editor: Shi Chenlu Title picture source: "Light Me, Warm You" official micro screenshot Photo editor: Su Wei
Source: Author: Zhong Han