Content source: Professor Playing Car
Today, in 2022, the wave of electrification is sweeping the world, major car companies are intensively making in-depth layouts, and the competition in the new energy market has entered a white-hot stage. Especially in the high-end pure electric car market, Tesla Model 3 gave the owner an insurance subsidy of 8,000 yuan shortly after the official announcement of the price reduction, causing an uproar, and many Chinese car companies felt pressure.
Shortly after the official fall of Tesla Model 3, another high-profile new car was launched, it is the Ora Lightning Cat, and its emergence intensified the competition in this segment.
Ora Lightning Cat also relies on its relatively low entry threshold, super high appearance, advanced intelligence, super performance and excellent safety performance, and won 15,000 orders in less than 24 hours on the market, and the market response is very good.
With such a high popularity and high order volume, what are the advantages and core competitiveness of the Ora Lightning Cat, compared with the Tesla Model 3 after the official downfall and the higher-priced NIO ET5?
As we all know, appearance is always one of the indispensable factors for consumers to choose a car, not only to meet the aesthetics of current consumers, but also to be different, which is a great test of the designer's design skills and courage. The Tesla Model 3, NIO ET5 and Ora Lightning Cat compared to each other, they all have unique design styles, such as Model 3 simple to the extreme, NIO ET5 simple with a little sense of premium, Ora Lightning Cat simple and artistic, as for which style is better, you have the final say.
The first is Tesla Model 3, its exterior design is very simple, without too many decorative elements, soft lines, closed middle net, streamlined body is the biggest feature of the car. In addition, the overall design of Tesla Model 3 emphasizes aerodynamics and pursues the design concept of giving priority to low wind resistance.
Then there is the NIO ET5, which adds some modern elements to the design of the Tesla Model 3, such as more vivid appearance color matching, through-through taillights, etc., to make it look more premium. However, everything is inseparable, and the design style of the two cars is highly consistent, both take a minimalist route and emphasize a sense of sportiness.
Finally, there is the Euler lightning cat, its design style can be said to be a unique existence, like a little red in a thousand flowers, which produces enough surprise at first glance and is impressive. The car attracted a lot of attention when it was unveiled at the recent Paris International Motor Show. It can be seen that the design of the Euler lightning cat is still highly evaluated on the international stage.
The appearance of the Ora Lightning Cat also adopts a relatively simple design concept and incorporates a family-style design style, which greatly enhances the recognition of the new car. In addition, the Ora Lightning Cat also adopts a super-streamlined body shape, and its design is inspired by the phenomenon of "laminar flow" in nature.
It is worth mentioning that the Ora Lightning Cat has many detailed designs, including the front grille simulating the sparkling water, the wheel hub simulating the attitude of the cat's paw, and the automatic lifting rear wing, which has both personality and artistic charm. After briefly describing the exterior design style of these three cars, which car do you think has the highest value? For the professor personally, prefer the unique design of the Ora lightning cat, and the electric car should have a unique artistic design to highlight the owner's personality charm, and should not be the same as Tesla.
Looking at the body size, the length, width and height of the Tesla Model 3 are 4694/1850/1443mm, respectively, and the wheelbase is 2875mm; The length, width and height of the NIO ET5 are 4790/1960/1499mm, respectively, and the wheelbase is 2888mm; The length, width and height of the Ora Lightning Cat are 4871/1862/1500mm, respectively, and the wheelbase is 2870mm. Overall, NIO ET5 and Ora Lightning Cat have their own advantages.
Tesla Model 3 interprets simplicity to simplicity, NIO ET5 continues to high-end to the interior, Ora Lightning Cat integrates art and elegance into the interior, and it is clear who is more advanced and luxurious.
Tesla Model 3 is as simple as ever, so simple that it is ridiculed by netizens as a "rough room", and many people do not consider it because of the interior of Tesla Model 3. Like the highly practical dashboard, some physical physical buttons are removed, and almost all functions are concentrated in the 15-inch large screen on the center console, which seems to present a strong sense of technology, but in fact does not reflect the humanized design.
In addition, the interior materials of Tesla Model 3 are relatively general, the overall sense of plastic is relatively strong, coupled with rough workmanship, there is no sense of luxury to speak of, for a car that has landed nearly 300,000, it is really a bit of a price drop, and it is expected that the subsequent model change can focus on upgrading the interior.
Then there is NIO ET5, which is also the main minimalist design style, but unlike Tesla Model 3, NIO ET5 retains the traditional full LCD instrument panel, in addition to displaying conventional vehicle information, it can also display automatic driving work, etc., plus the steering wheel buttons are also retained, and the 12.8-inch central control screen, the overall practicality is higher than Tesla Model 3.
Compared with the first two, the interior design of the Ora Lightning Cat is more artistic, using a supercar wrap-around cockpit and a T-shaped center console, like the intersection of Pingchuan and mountains, magnificent and soft. At the same time, the detail design is also very particular, equipped with a three-barrel full LCD instrument panel, a super sport mode switch button on the steering wheel, and a certain physical buttons and knobs under the 12.3-inch center control screen, the overall interior atmosphere is both technological and practical.
In addition, the interior of Ora Lightning Cat also adopts a double-color-block design, and the materials are very high-grade, supplemented by delicate leather fabrics and physical keys with the texture of the keys, presenting a very luxurious and elegant interior atmosphere. In the interior competition, the professor felt that the NIO ET5 and Ola Lightning Cat were the most prominent, especially the Ola Lightning Cat's super-sports cockpit, and the whole visual effect was more impactful.
Starting from appearance, respecting the functional configuration, whether a car is luxurious, whether it has strong competitiveness, the configuration can be said to be a very important part, in order to be more fair and just comparison, choose the configuration of these three cars at a similar price. Among them, Tesla Model 3 chooses a rear-wheel drive version priced at 265,900 yuan, NIO ET5 chooses a 75kWh priced at 328,000 yuan, and Ora Lightning Cat chooses a four-wheel drive high-performance version priced at 269,800 yuan.
As the benchmark models in this class, they are very rich in equipment, equipped with very advanced driver assistance systems, multimedia voice control systems, but there are some configurations that only Ora Lightning Cat has, such as rear collision warning, remote parking, reversing, electric spoiler, external discharge function, HUD head-up display, front seat ventilation/massage, facial recognition, Harman INFINITY immersive sound system, rear privacy glass and car fragrance and other advanced features.
Of course, there are some configurations that two of the cars are equipped with, and the other does not, such as the 360-degree panoramic image of the Ora Lightning Cat and NIO ET5, automatic parking, induction trunk, hidden power door handles, sports style seats, 5G network, multi-color ambient lights and car air purifier, Tesla Model 3 does not.
Configurations like Ora Lightning Cat and Tesla Model 3 have steering wheel heating, second-row seat heating, and front multi-layer acoustic glass, NIO ET5 does not. Of course, there are also some configurations that are exclusive to NIO ET5 and Tesla Model 3, but there are not many, and some are relatively not practical.
Compared with the exterior interior that has a strong sense of personal subjectivity, the configuration comparison is very objective, Ora Lightning Cat is not only richer in configuration, but also very practical and advanced configuration, more highlighting its high-value characteristics, which is a great improvement for the user's daily experience.
Starting from appearance, respecting configuration, combining power and endurance, whether an electric vehicle can stand out from many models depends on its power performance and cruising range is good enough. Tesla Model 3 focuses on control driving, but the parameters of the entry-level model are average; NIO ET5 also emphasizes sports, but not extreme enough; Ora Lightning Cat takes into account both performance and battery life, which is more in line with most of the car needs.
The entry-level Tesla Model 3 is equipped with a single motor with a maximum power of 194 kilowatts, a peak torque of 340 Nm, and an official acceleration time of 6.1 seconds per 100 km/h. In terms of battery life, it is equipped with a lithium iron phosphate battery from the CATL era, with a battery pack capacity of 60 kWh and a pure electric cruising range of 556 km under CLTC conditions.
The NIO ET5 entry-level model is equipped with dual motors at the front and rear, with a maximum power of 360 kW, a peak torque of 700 Nm, and an official acceleration time of 4 seconds per 100km/h, which is excellent. In terms of battery life, NIO ET5 is equipped with lithium iron phosphate + ternary lithium battery pack from Jiangsu era, with a battery capacity of 75 kWh and a pure electric cruising range of 560 kilometers under CLTC working conditions.
As for the Ora Lightning Cat four-wheel drive high-performance version, it is also equipped with front and rear dual motors, with a maximum power of 300 kilowatts, a peak torque of 680 Nm, and an official acceleration time of 4.3 seconds per 100 km/h, while some media ran a measured result of 3.9 seconds. In terms of battery life, the Ora Lightning Cat is equipped with a ternary lithium battery pack from the Ningde era, with a battery capacity of 83.49 kWh and a CLTC pure electric cruising range of 600 kilometers, which perfectly balances performance and endurance. Of course, Tesla Model 3 also has a high-performance all-wheel drive version, with a 100-kilometer acceleration capacity of 3.3 seconds and a cruising range of 675 kilometers, but its price is nearly 350,000 yuan, which is obviously not easy for many people to have; NIO ET5 also has a 100kWh version, the cruising range has been increased to 710 kilometers, but the price is as high as 386,000 yuan, which is a bit outrageous. At the same time, the Ora Lightning Cat also has a long-range version, with a cruising range of 705 kilometers, but the price is only 239,800 yuan, and the 555-kilometer endurance version is only 189,800 yuan, who has higher value I believe there is no need to explain too much.
It is also worth mentioning that the wind resistance coefficient of the Ora Lightning Cat is only 0.22Cd, and equipped with an adaptive electric rear wing, when the speed is higher than 70km/h, the rear wing will automatically open, generating 20KG of downforce, plus high-performance tires, greatly improving the vehicle's grip, handling and braking. For reference, the drag coefficient of Tesla Model 3 is 0.23Cd, and NIO's ET5 is 0.24Cd.
The safety of electric vehicles has always been a concern for everyone, and Euler Lightning Cat can be described as very good in this regard. First of all, in terms of body structure, the whole vehicle adopts a cage body design, the application of high-strength steel accounts for 77.6%, and the A and B pillars are made of 2000MPa hot-formed steel, which is 2.5 times stronger than the submarine of the beautiful country. At the same time, in many places such as A-pillars and side beams, fiber-reinforced composite materials are also applied, which can withstand 10 tons of external impact force.
In terms of battery, the battery pack of Ola Lightning Cat adopts a tic-tac-shaped reinforced structure, multi-beam longitudinal beam arrangement, side/column impact can withstand more than 20 tons of pressure, in the test of 6m high altitude drop (national standard is 1m), the battery pack structure is complete, and no fire has been seen throughout the process; At the same time, in the 20mm steel needle punch test (the national standard is 8mm), the battery cell did not catch fire; In the fire test, the direct fire time is 140 seconds, the indirect combustion under the refractory board cover state is 120 seconds (the national standard is 70 seconds and 60 seconds, respectively), and the battery pack does not catch fire during the whole time, and the battery safety is completely fine.
It is worth mentioning that Ora Lightning Cat is still the only one in the same class equipped with ultraviolet sterilization system, the UVC system used is in the wavelength of 200nm-280nm of high-frequency ultraviolet light, of which the wavelength of 253.7 nm ultraviolet rays, is recognized as the strongest sterilization effect, just within this range, can effectively kill influenza virus, mites, hepatitis B, E. coli and other common bacteria and viruses. Invisible details can better highlight the attitude of Euler Lightning Cat, and intimately protect the health of members.
In terms of driving assistance, the Ora Lightning Cat is equipped with 28 smart sensors, including 1 ADAS camera, 5 millimeter wave radars, 12 ultrasonic radars, 4 surround view cameras, 4 side view cameras and 1 3D facial recognition camera, with 5G multi-satellite high-precision maps to escort the owner all the way.
In addition to the outstanding product strength, Ora lightning cat is also very cost-effective, in addition to its relatively close to the people's price, it also provides many car purchase rights and interests policies, including two appearance metallic paint color options, namely ice powder diamond, smoke amethyst, this year within the year of the customer are free to provide, and after 2023, you need 5,000 yuan optional.
At the same time, it also provides Michelin PS EV tires + 19-inch cat's claw bionic wheel options (standard on four-wheel drive high-performance models), and the premium version and long-range version are only available for 3,000 yuan (before December 31 this year, after which it will return to 6,000 yuan). It is worth mentioning that on an e-commerce platform, the price of tires alone is about 7,000 yuan, and it is up to you to say whether it is cost-effective.
In addition, the premium and long-range models are also optionally equipped with ORA-PILOT 3.0 (inspired by Coffee • AI) high-end intelligent driving system (standard on four-wheel drive high-performance models), which can achieve high-speed NOH and lead the industry in parking scenarios, driving strategies, positioning capabilities, and obstacle avoidance. The optional price of this configuration was originally 20,000 yuan, and the price after the coupon was only 10,000 yuan, and everyone chose according to their actual practical needs.
In addition to providing very affordable options, it also provides service-type benefits, including a lifetime warranty on three electric vehicles, and a five-year 150,000-kilometer warranty for the whole vehicle (Tesla Model 3 and NIO ET5 are four or 80,000 kilometers, three years or 120,000 kilometers respectively). Free roadside assistance for unlimited mileage and unlimited times is also available. As well as car purchase rights including luxury gifts, 10,000 yuan discount gifts, replacement gifts, charging gifts and boutique gifts.
Through the comparison with Tesla Model 3 and NIO ET5, the comprehensive strength of Ora Lightning Cat is not inferior to them, and even some of the performance is better than them, coupled with a more generous price, the cost performance is indeed justifiable, which is one of the reasons why Lightning Cat has high attention and high orders. Of course, Ola Lightning Cat also has a relatively obvious advantage, it has Great Wall Motor as a brand endorsement, has 30 years of manufacturing capacity, and Ola factory aligns with international standards, product quality and production technology are top level. It is with the characteristics of high level, high value and high product strength, Ora Lightning Cat has appeared at overseas auto shows several times, have attracted much attention, and even many foreign media have praised this car without hesitation, saying that Ora Lightning Cat is the most distinctive pure electric car.
Reiterate: Content source - Playing Car Professor