As a part of street culture, skateboarding has long been withdrawn from the stereotype that it is difficult to be elegant, and has become a "fragrant food" in the palm of the fashion circle.
We've had a lot of "crossover" co-branding over the past few seasons.
From Supreme x LV, which first broke the circle 5 years ago, to GUCCI x PALACE, which is also on the European continent this year, it is enough to see that skateboarding has long become the best way for major luxury brands to "play cool".
Even Hermes Hermes began to play with "skateboarding" as a base.
In addition, another trend circle of "whirlwind" Gorpcore.
Even we have seen the combination of Arc'Teryx and the minimalist brand Jil Sander, as well as the previous strong cross-circle collaboration between GUCCI and The North Face, which shows from the side that the boundary between fashion and the street and practical fields is gradually blurring, announcing that skateboarding, outdoor and other previously niche styles have officially entered the mainstream vision.
With the continuous exploration of skateboarding, outdoor and other elements in recent years and entering the public's vision, these originally niche styles have gradually become an indispensable and important part of the current trend.
As the enlightener of many domestic hipsters, fingercroxx has also cultivated the streets and young culture in the past few years since its establishment, integrating skateboarding, outdoor and other elements into the brand's design language, and using clothing as a carrier to convey the concept of Gen Z life.
Fingercroxx is not only a brand, but also a trend collection store that brings together multiple style brands. The brand logo features crossed fingers, an evolution of the street slang phrase "keep your fingers crossed".
In the past few years since its establishment, fingercroxx has been committed to embodying the current street culture through clothing, and conveying a positive and positive attitude, leading the new era of young people. It has also demonstrated its status as an old cannon among domestic street brands through cooperation with brands such as NBA, New Balance, Russell Athletic, Champion, and Alpha Industries.
▼ fingercroxx x Russell Athletic / NBA / Champion / Sesame Street
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Fingercroxx has always led the creative expression of street and young culture, and the brand strongly supports the development of domestic fashion circles and helps local young musicians to move forward in their dreams. Recently, the brand joined hands with Rapper Leung Weijia Saber to hold a special session of "Go straight ahead" by fingercroxx, in which Liang Weijia turned the audience with a simple and casual fingercroxx piece.
And more stars such as Tan Kenci and Wang Junkai have also been driven many times, contracting multi-scene costume matching such as daily life, photoshooting, and filming.
It just so happens that fingercroxx also officially released the fall/winter 2022 collection recently, conveying the Gen-Z lifestyle through multiple styles. And release 5 themes in one breath, through skateboarding, outdoor and other styles to implement youth culture in the entire series. Let's explore how fingercroxx disassembles current pop culture.
"ARCTIC EDGE - Military Series"
The enduring military style as the "evergreen" of the trend circle slowly kicked off the Fingercroxx Fall/Winter collection. The military series is named "ARCTIC EDGE" and is inspired by the snow military training camp.
The design selects the climate and terrain of the army's alpine training as the background, and the common army green, dark brown, and mud yellow in military style clothing are the basic tones, and low-saturated tones such as gray blue and off-white are deliberately added to the snow theme to create a relatively low-key but textured autumn and winter atmosphere clothing.
Fingercroxx's iconic BIGFOOT image is transformed into a velcro, which is recognizable for autumn and winter with a military-inspired slogan, shield-shaped SILICONE and Chehua military medallion.
"SKATE PUNK - Street Series"
Skateboarding elements are also at the heart of this season's menswear collection. Fingercroxx named the series "SKATE PUNK", using street styles such as skateboarding and punk as the starting point, combined with a very underground style psychedelic graphic design, to present the visual effects of the entire series to the fullest.
Loose jeans are paired with heavy washing, erosion destruction and other crafts, and the addition of sweatshirts, coach jackets, knitted cold hats and other indispensable "fixed products" in streetwear to create a group of skateboarding teenagers shuttling through the streets and alleys.
Compared with the relatively low-key, low-saturated color system of the military series ARCTIC EDGE, SKATE PUNK goes to great lengths in color. Jumpy and bold colors such as purple, electric blue, green and yellow are used in clothing to match casual and comfortable basic clothing and outline a rich street pattern.
Enable the wearer to use clothing as a carrier to convey their own attitude and spiritual core.
"URBAN OUTDOOR Series"
With the fire of City Boy and Gorpcore style in recent years, outdoor style has gradually become one of the trendy elements that have attracted much attention. As a brand with a young lifestyle as the core, fingercroxx has naturally made achievements in outdoor style.
Building on a number of previous collections with an outdoor style, this time it will be extended through URBAN OUTDOOR as inspiration, combining popular elements such as City Boy in functional pieces, combined with mountain motifs to present silhouette jackets, waistcoats and other products.
The collection will highlight outdoor functionality through lighter fabrics and multi-pocket designs. At the same time, it incorporates medium gray, light gray, gray green, light khaki and new silt purple and other mountain tones to neutralize the overly hardcore functional shape, creating a comfortable style of urban outdoor, polishing the trend image of knowing the fashion taste.
「GEN-F FANTASY - Y2K」
The womenswear collection is also a highlight of the season. Fingercroxx interprets the womenswear collection into two themes, GEN-F FANTASY and SKATE YOUTH, creating a treasure trove of autumn and winter street wear for girls with a more relaxed design language.
Due to the resurgence of vintage wear in recent years, many girls have noticed a very representative style of wearing in the millennium - Y2K. fingercroxx takes the Y2K style that is popular among girls as the starting point, transforming GEN-Z into GEN-F (F is fingercroxx), and re-examining and transforming the brand from the perspective of Generation Z.
Classic BIGFOOT images are transformed into flowers and hearts, combined with Y2K-style accessories, preppy style patterns, a variety of different style materials, and soft hues such as avocado green, brown, and coffee, making each outfit look lively and playful, and showing GEN-Z's attitude of not being bound by rules and being its own through mixing and matching.
"SKATE YOUTH - Street Girls"
IF GEN-F FANTASY IS A SELF-EXPRESSION BETWEEN Y2K AND STREET STYLES, SKATE YOUTH IS A PURER EMBODIMENT OF STREET ELEMENTS. Inspired by street culture and daily life, combined with a simple and basic shape, it is easy to replicate the OOTD of a skateboarding girl.
Shirts, polo sweatshirts, vests and other items integrate the wearing aesthetics of skateboard girls under the wide and wide fit, and clean low-saturated colors such as off-white, gray-green, and light coffee can also reflect the youthful and loose sense of the entire series just right.
When you savor each set of Fingercroxx's looks this autumn and winter, you can deeply appreciate that as an old trend unit, even if the current style changes rapidly, you can switch between multiple styles on the basis of maintaining the brand's classic.
Whether it's the military style that has never faded out of the trend, the outdoor and skateboarding elements that have just become the new favorite of the fashion industry, or the Y2K style that is favored by girls, fingercroxx can present it with ease. At the same time, we will add our own ingenuity under the premise of diversity, and use a profound brand culture to export the original street lifestyle to every Gen Z youth.
And this is perhaps the best answer why fingercroxx can be loved by Gen-Z.
「Getting Started」
Fingercroxx Fall/Winter 2022 collection
At present, the full series has landed
I.T stores, fingercroxx specialty stores
ITeSHOP, fingercroxx Tmall official flagship store
Copy the password below to open the Taobao app
09￥ CZ0001 0suDdY5izLS￥
https://m.tb.cn/h.UgwY4I9
"Fingercroxx Double 11 Promotion"
Event time:
November 10 20 points - November 11 24 points
1. 50 minus for every 300 across stores
(There is no cap on the top, it can be combined with store discounts)
2. 2 pieces in the first 4 hours of the activity period are folded 7 off,
In other periods, the minimum discount of two pieces is 20%.
3. Lightning ticket: 180 minus over 900
"Welfare Selection"
1. Long press to identify the QR code below,
Pay attention to the official official account of fingercroxx
2. Reply keywords in the background [I want to draw]
to participate in success!
3. The staff will draw 3 fans,
Random Fall/Winter 2022 New Items!
Deadline: 12 o'clock on November 15