Following last year's "Centennial Party: Foreigners Storytelling" Baiji Rong media product, the number of domestic and overseas broadcasts exceeded 1.6 billion, "Foreigners Storytelling" ushered in the second season - "Overseas Employees See China".
100 overseas employees from different countries told their experiences in the overseas branches of Chinese central enterprises and Shanghai enterprises in the most down-to-earth way, and talked about their views on China.
The 63rd issue is invited by Daisuke Maeda from Japan, who works for Kunchi Corporation.
Video loading...
"Foreigners Tell Stories: Overseas Employees See China" No. 63
First and last name: Daisuke Maeda
Nationality: Japan
Occupation: General Manager of Kunchi Co., Ltd
September 29, 2022 marks the 50th anniversary of the normalization of diplomatic relations between China and Japan. Over the past 50 years, China and Japan have made great strides in cooperation in a wide range of fields such as economy, culture and personnel exchanges, bringing benefits to the two peoples.
As the general manager of Kunchi Co., Ltd., Maeda's dream is to become "the number one bridge company between China and Japan." Thanks to the efforts of him and his team, a number of well-known Japanese brands have shone in the Chinese consumer market, and the "old president in Tokyo" Douyin account is also very active. Now the team of only 8 people has a new task, to bring the Chinese parent company's own brand to Japan. Every business expansion is fulfilling his dream.
>
The Chinese market is attractive
"Japan Kunchi is committed to becoming a bridge between China and Japan, and its business involves Japanese brand investment, brand services, and Japanese market information collection. And my daily work is mainly focused on brand investment and brand service, and I have a lot of exchanges with Japanese brands. In February 2017, Maeda Daisuke joined Kunchi Co., Ltd., a Japanese subsidiary wholly owned by Shanghai Lujie Kunchi Group Co., Ltd. For him, the choice was challenging.
"Chinese companies are fast-paced and innovative in the business arena, which is not possible in large Japanese companies." He said that Japan's e-commerce industry is also not as developed as China, and entering Kunchi not only has the opportunity to learn more knowledge related to e-commerce, but also can experience the infinite possibilities of a career, "so I choose to work at Kunchi."
>
In the past 5 years since joining the company, Maeda Daisuke has led the team to make some achievements, established a well-known and stable customer relationship network in the Japanese market, established cooperative relations with more than 30 Japanese companies such as Polaroid, Daiichi Sankyo, Dragon Kokyosan, Fujifilm, Onfa, etc., and provided a full range of services for many enterprises.
"There is no market as attractive for Japan as China." He said that Longjiaoshan is a brand that Chinese consumers are very familiar with, and with the efforts of colleagues in the group, it has become the No. 1 confectionery brand on Tmall, with annual sales of more than 60 million yuan in cross-border business, achieving high growth. Nowadays, more and more Japanese companies are bringing considerable economic benefits to their parent companies through the growth of overseas business.
>
The Japanese uncle turned into a TikTok celebrity
In the second half of this year, Kunchi Japan added two new businesses, one is the Kunchi Group's own brand to enter the Japanese market, and the other is to operate Maeda Daisuke's social media account.
Search for "old president in Tokyo" on Douyin, and you can see this profile: "I am an old man from Tokyo, the president of a China-Japan trading company, I love life and share fun and interesting things about Japan!" Now "Lao-sen" has 117,000 followers and 489,000 likes. "Buy and buy at the Japanese seafood and fish market" "Open the box of 1,000 yen fruits" "Check in at the rotating automatic dessert shop in Omotesando, Tokyo" ... These vivid videos use Chinese online language such as "dessert freedom", which makes Chinese fans feel more intimate.
>
"In the beginning, my friends in China were the same as the audience, with surprised and puzzled voices such as 'what is Maeda doing' and 'Is it okay?'" But now everyone is urging me to update every day. Maeda Daisuke said that in the process of updating the video, he was very happy to see some fans who expressed their desire to travel to Japan, and some Chinese heads of Japanese companies were also looking forward to watching his video. Although the duration of each video is very short, he can feel the attention from both China and Japan, and to some extent, Douyin has fulfilled his desire to build a cultural bridge between China and Japan.
Before joining Kunchi, Maeda Daisuke had worked in China for 10 years and left countless fond memories; From south to north, I have been to many places in China. He once forgot his phone on the high-speed train while on a business trip in China, but found it with the help of enthusiasts. He loves to eat Shanghai's sauce radish and drink Tsingtao beer. Insist on attending Chinese classes once a week, watching the TV series "The First Half of My Life"...
"It's a really good day to work with Chinese colleagues." He said that although everyone is now scattered in different fields, they have always maintained a constant friendship, which is the strong human touch of China. Now he has such a dream, to work together with Chinese and Japanese young people to drive the steady development of Kunchi in Japan.
>
"Foreigners Tell Stories" Season 2
"Overseas Employees Look at China"
Now live
Lasts 100 days