There are not only the debut of "black technology" new products, but also local innovation investment practices. This year, Shiseido went to the Expo with its double booths for the fourth consecutive year.
Masahiko Uotani, CEO of Shiseido Group, told The Paper (www.thepaper.cn): "The Expo provides a window for Shiseido's latest innovations and investment achievements to be displayed to the world. Relying on the spillover effect of the Expo, Shiseido has further strengthened cooperation and exchanges with industry partners. In the future, Shiseido will continue to take root in China and reach new heights. ”
"Black technology": digital skin and non-invasive water light
Shiseido brought four skin-related research results and "black technology" at this Expo. Hidefumi Araki, Chief R&D Officer of Shiseido China, unveiled the "Digital Skin" technology, "Non-invasive Water Light" technology, and Liquiform® sustainable packaging solution for the first time outside Japan.
Research results related to digital skin. All images in this article are provided by Shiseido Group
"Digital Skin" technology uses artificial intelligence to accurately and freely analyze the ultra-fine structure inside the skin after ultra-high-precision analysis of real skin, helping researchers get rid of the limitations of real experimental operations and accurately and freely analyze the ultrafine structure inside the skin from a three-dimensional perspective, which better supports Shiseido's skin laxity improvement research. This technology has also crowned Shiseido once again as IFSCC's top award. In the future, the research results of "digital skin" will be used in the development of skin beauty products and services.
"Non-invasive water light" new product, to be launched next month.
The innovative hyaluronic acid absorption solution "Non-Invasive Water Light" technology controls the volume of high-molecular weight hyaluronic acid through formula technology to help hyaluronic acid penetrate in the stratum corneum and exert its high water retention effect, ultimately achieving soft and hydrated skin. The new series is not yet available.
22 popular brands made a collective appearance, and a number of new products made their debuts
Infusa unveiled the world premiere of the customized skin beauty concept at this CIIE, and brought the Chinese mainland debut of the year's blockbuster new high-energy black crystal cream.
With the official implementation of the "Several Regulations on the Innovation and Development of Shanghai Pudong New Area Cosmetics Industry", Inflsa plans to land the personalized customization project "Skin High Fashion Station" in Shanghai Pudong in the future, based on the main anti-aging high-energy black crystal cream, and then adapt to personal skin conditions to upgrade the exclusive cream, so that every consumer can get a personalized customized experience, more efficient, safer, and more worry-free to solve their anti-aging troubles.
Shiseido Group's new luxury complex skincare brand for Asian men has recently landed on China's mainstream e-commerce platforms. This event brings the world premiere of 2 products, including the SIDEKICK Serum Balancing Gel and the SIDEKICK Serum Rejuvenator. In addition, the company will also exhibit eight best-selling men's skin care products such as cleansers, moisturizing lotions, and masks, providing Asian men with the most simple and multi-effect complex skin care experience.
The world premiere of the new product.
Shiseido's 22 imported brand star products also made a collective appearance at the Expo. Among them, the SHISEIDO brand brought the world premiere of the new oral beauty product "Red Waist Freeze-dried Powder"; The Royal Ginza debuted at the Expo with the newly launched Ginza Austro Radiance Cream, bringing the Chinese premiere of the upgraded Ginza Elite Serum and the wonderful presentation of the Ginza Sun and Moon Radiance Serum; The U-Lai brand participated in the Expo for the first time and brought its first full-import eye and lip cream from Japan.
Local investment and innovation, rooted in China
This year, Shiseido set up a separate booth "Zichuang Hall" in Hall 6.2 to showcase Shiseido's latest achievements in deep involvement in local innovation and investment.
Shiseido China R&D Center Innovation Achievement Exhibition Area.
Shiseido is the first international beauty group to set up an R&D center in China, and officially opened the Oriental Beauty Valley R&D Center on the eve of CIIE last year. Subsequently, Oriental Beauty Valley R&D Center and Oriental Beauty Valley Enterprise Group jointly established the "Beauty Beyond" Oriental Beauty Valley R&D Center Industry Forum, through regular exchange activities, with partners in the ecosystem to explore the direction of academic frontiers, discuss industry problems, and promote a number of cooperation.
In addition, the Shiseido R&D Center's open innovation project "Fibona" project landed in China for the first time this year, focusing on "medical beauty" technology and "holistic beauty" technology, aiming to create "efficient" beauty solutions that meet the needs of Chinese consumers, and provide Chinese consumers with holistic beauty solutions from the inside out through comprehensive health monitoring management.