Xinhua News Agency, Shanghai, November 6 (Reporters Zhou Rui, Wang Moling, Yang Yiren) The concept of green and sustainable runs throughout, beauty "black technology" has appeared brightly, and new consumer trends are emerging... In the consumer goods exhibition area of the 5th CIIE, in a space of more than 70,000 square meters, around the three directions of "new" life, "cool" technology and "most" trend, consumer goods from all over the world are gathered here.
Lego exhibits taken at the Consumer Goods Exhibition Area of the 5th CIIE on November 5. Photo by Xinhua News Agency reporter Zhang Jiansong
Embrace a green "new" life
"Look at this slightly yellowed paper, it is our world-first 'BBC fiber floc' at the Expo this year." At the booth of the Sinar Mas App, a series of degradable tableware with the addition of "BBC fiber floc" material was placed in the most conspicuous place, project leader Jiang Shengxi introduced, "Although ordinary degradable plastics are relatively friendly to the environment, compared with plastic products made of fossil raw materials, their durability, high temperature resistance and other aspects are lacking." However, if this fiber floc paper is added to the degradable plastic, its physical and heat resistance will be significantly improved, and it can be degraded more quickly. ”
The material of "BBC fiber floc" exhibited by the Sinar Mas Group App in the consumer goods exhibition area of the 5th CIIE. Photo by Xinhua News Agency reporter Wang Moling
The Kao Group, which has exhibited for the fifth consecutive year, will use recycled resin as a raw material in the packaging containers of its new products in the future, reducing CO2 emissions by 50% compared to previous laundry detergent products.
In addition to "greening" specific products, at Panasonic's booth, the scene of a retail convenience store was "moved" as a whole. "Here you can see how we can make an entire store energy efficient and reduce emissions." Zhao Bin, project manager of Panasonic's cold chain logistics division, said, "By adopting energy-saving and environmental protection equipment and using the integrated operation management cloud platform 'Panasonic Environmental Cloud' for remote monitoring, we can make store operations more energy-efficient, reduce equipment loss, and reduce carbon emissions." ”
Beauty also depends on "cool" technology
In the consumer goods exhibition area that gathers the world's top ten cosmetics brands, the matter of beauty is full of scientific and technological content, and the Expo has become an important debut place for global goodies in the field of beauty.
L'Oréal has brought a multi-sensor, head-mounted device based on the principle of brain waves, which can analyze the emotional response of consumers when they smell different fragrance series, so as to help better realize the personalized choice of perfume products. In addition, L'Oréal combined a unique user-customized design to present a handheld hair coloring device that can easily color hair at home.
Shiseido has brought a "digital skin" technology that uses artificial intelligence to reproduce and analyze the skin in ultra-high detail on a computer, helping researchers to freely analyze the ultra-fine structure inside the skin from a three-dimensional perspective.
"Personality" and "customization" are the most frequently mentioned words in beauty "black technology" products. Yu Jian, General Manager of Amorepacific, China who will bring personalized services for baths, lotions, foundations and other products at the Expo, said that cutting-edge technology will bring consumers a more personalized, scientific and sustainable beauty experience, create innovative categories for the future beauty consumer market, and open up new ideas for beauty.
The most "trendy" consumer trend
On the left is China's first outdoor camping equipment, and on the right is the world's first eco-design mountain bike. The two display scenes at the front of Decathlon's booth reflect two of the hottest categories in the consumer sector these days: camping and cycling fever. "In addition, this year, we also brought eco-designed multi-functional rowing machines, sea surfing kites, etc., to fully meet the consumer demand for home fitness, outdoor camping and other sports scenes." Decathlon booth staff said.
Decathlon's world premiere in the consumer goods exhibition area of the 5th CIIE - eco-design mountain bike. Photo by Xinhua News Agency reporter Wang Moling
This year's consumer goods exhibition area also set up a special cultural relics and artwork section, with 12 overseas cultural relics and art management institutions, including top auction houses such as Christie's and Sotheby's.
Zhang Wenjia, Director of Fortunes Auction China, said: "We have carefully selected more than a dozen paintings and sculptures of different styles from international art giants and emerging artists at this Expo, and we will provide domestic collectors with a way to collect outside of auction due to the tax exemption policy during the exhibition period. We also look forward to continuing to expand into the Chinese mainland art market with great potential and create more opportunities." ”