Source: Xinmin Evening News
Following last year's "Centennial Party: Foreigners Storytelling" Baiji Rong media product, the number of domestic and overseas broadcasts exceeded 1.6 billion, "Foreigners Storytelling" ushered in the second season - "Overseas Employees See China".
100 overseas employees from different countries told their experiences in the overseas branches of Chinese central enterprises and Shanghai enterprises in the most down-to-earth way, and talked about their views on China.
Issue 59 invited Floyan from Germany who works for NIO Europe.
"Foreigners Tell Stories: Overseas Employees See China" No. 59
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Name: Floyan Otto
Nationality: German
Occupation: Director of Corporate Communications at NIO Europe
With the continuous advancement of China's new energy vehicle technology, Chinese auto brands such as NIO are accelerating the pace of entering overseas markets such as Europe. In cities such as Munich in Germany and Amsterdam in the Netherlands, Floan Otto, director of corporate communications at NIO Europe, told the media about NIO's innovation story and development vision in the European market.
A generation that will change the world
After graduating from college, Floyan became a journalist and worked in television for 16 years. Passionate about the development of the automotive industry, he joined Audi AG in 2009 and was responsible for its China business.
In 2010, when Floyan collaborated with students at Tongji University in Shanghai, he was surprised to find that these students were not only proficient in English, but also actively learned German, French and other European Chinese. "At that time, I realized that this generation of young Chinese people will one day change the world."
At the end of 2020, Floan joined NIO Europe as he wished, responsible for corporate media relations and other work. "Since I was responsible for the Chinese auto market for 11 years, I know the development story of China's auto industry very well." Recently, the German government approved a plan to expand the charging network at a cost of 6.3 billion euros over three years, hoping to increase to 1 million charging stations by 2030 and expecting 15 million electric vehicles to be on the road by 2030, Floyn said. Recently, he has received more and more questions from European media, and found that Europeans' attention to Chinese car brands such as NIO continues to "heat up".
"What do you feel the most about working for a Chinese company in Europe?" This is the question that Floyan is asked the most. He replied: "It means a cultural change, in short, working for a Chinese company like NIO that is opening up new markets in Europe, unlike other companies, is mainly about speed and dynamism." ”
Floyan bluntly said that when he joined the 100-year-old Audi company, he could only learn the story of founder August Horch by reading materials; After joining the NIO team, he can directly communicate and dialogue with founder Li Bin, often get inspiration for his work, and witness the rapid development of the company, which makes him and his colleagues full of energy.
The innovation story is "to be continued"
According to data from the Passenger Vehicle Market Information Association, in the first half of this year, the world's new energy passenger vehicle sales reached 4.21 million units, with China's new energy passenger vehicles accounting for 59%, while Europe's market share reached 26%. As of the second quarter of this year, the penetration rate of new energy vehicles in Europe has reached 21.12%. Many Chinese brands, including NIO, have begun to deploy in the European market.
"Telling the story of NIO's innovation and telling the story of China well is my main job." As NIO's spokesperson in the European market, Floy proudly said that a month ago, NIO announced that it would offer "full-system" services in Germany, the Netherlands, Denmark, Sweden and other markets. Now, Europeans do not need to pay for a car, they can "order" new energy vehicles like newspapers and magazines, and drive the latest new energy vehicles at any time.
In the field of new energy vehicles, although Chinese companies started relatively late, the timing of development is very good. NIO and other Chinese auto companies actively innovate, pay special attention to the new needs of users in the mobile Internet era, build cars around the concept of software and technology, and launch generations of smart electric vehicles to enrich the driving experience of users.
"'Smart electric vehicles' have become NIO's biggest competitiveness in the European market."
Floan proudly said that NIO's biggest advantage is to use the "car" as the starting point to communicate and interact with users. Today, NIO is ready to serve users around the world and strive to become a truly competitive global leading automotive company.
"NIO" has come, and the "newborn calf" and the "century-old brand" compete face to face, which is a great challenge. But Floyan and his colleagues firmly believe that true masters or strong people can weather the storm and create certainty in the midst of uncertainty.
"Foreigners Tell Stories" Season 2
"Overseas Employees Look at China"
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Text: Yang Yuhong
Video: Hu Yanxun Congratulatory letter
Translated by Bai Yu
Photo: Courtesy of the interviewee
Poster: Xie Hui Chen Li