Can a person who has lost his reputation make a comeback? Hard, isn't it?
But one person actually did it, his name was Luo Zhixiang.
After trying to make his N+1 comeback, he really started to make an official comeback.
First, a high-profile concert was held at the Taipei Arena, shouting "I will get back everything I lost"
He also officially announced that he would join Warner Music, which meant that he and Pan Weibai, Xiao Jingteng, and Li Ronghao would be the same brothers in the future.
What is even more unexpected is that Luo Zhixiang officially announced his music album on Weibo, which was released simultaneously across Asia on the 27th.
In this way, Luo Zhixiang is going to make a complete comeback.
Although I personally do not recognize Luo Zhixiang's words and deeds in the past, today I will disassemble this scumbag's routine, after all, good people want to defeat bad people, and they must also understand the skills of bad people.
01
Luo Zhixiang of "two-faced character"
In fact, before 2016, Luo Zhixiang was almost forgotten.
When the first paparazzi Zhuo Wei exposed his relationship with Zhou Yangqing, most of the comments below were "outdated".
On "Extreme Challenge", by chance, Luo Zhixiang's anti-string female role "Zhu Bishi" exploded, allowing him to return to the public's vision again.
When Zhu Bishi began to become popular on the Internet, Luo Zhixiang's labels of "Asian dance king" and "idol school" began to fade, replaced by "down-to-earth", "interesting" and "funny".
This differentiator sets the position, which makes him stand out among many stars, and it seems that everyone prefers happy stars to differences in aesthetics and preferences.
In order to firmly jam this funny character, Luo Zhixiang also worked very hard.
In 2016, he released the brainwashing divine comedy "What Do You Do" in the name of Zhu Bishi, and received a lot of praise, and even in 2016, Qixi Dream Lover crushed a group of goddesses with a support rate of 51.21% and won the first place in the goddess group.
This time he returned with a high profile, and it can be seen that he did not use the name "Luo Zhixiang", but "Zhu Bishi".
Is this really just a coincidence? I can tell you with certainty that it is not.
At the beginning of 2022, he released a song "Shura" in the song MV, satirizing the trial of netizens against him.
However, it is clear that his single did not cause any splash at all.
Seeing that his identity as "Luo Zhixiang" has been hammered to death on the shame column of "scumbag", the comeback test effect is average.
Immediately transformed, changed the image of the previously popular little sister "Zhu Bishi", and forcibly promoted herself by the hot Lisa style.
This time the new song warmed up, he was on several hot searches in a row because he perfectly copied Lisa's style.
It's a bit shameless, but it can't be denied that it's useful.
There are still some people who have once again been fanned by the person "Zhu Bishi".
Changing face + rubbing IP heat, this is the first move of his comeback.
02
Create memory points with very contrasting characters
Luo Zhixiang is not the first time he has made a comeback.
As early as 2009, a female netizen named Fanny exposed a "naked chat photo" with Luo Zhixiang. This kind of thing, if it is placed on any small fresh meat in the entertainment industry now, I don't know how many times it has been "withdrawn from the circle".
At that time, in the face of accusations, Luo Zhixiang cried while calling "mother" on the show, and said that he was seduced by female netizens, and he cried with excitement several times.
The last time he could make a comeback, it was because he established a pure love big boy character, which made many fans believe in him.
This time, Luo Zhixiang can make a second comeback and create a hot spot, which has a lot to do with his number of fans on Douyin.
As early as 18 years when Douyin exploded, Luo Zhixiang became the earliest batch of "the most active Internet celebrities among stars" on Douyin, and even dominated Douyin's "love DOU list" for a long time.
Luo Zhixiang's "scheming" on Douyin is not simple.
Other stars are handsome and young, he takes the funny "sand sculpture" route, and suddenly breaks through among many handsome guys and beauties.
Luo Zhixiang Douyin deliberately walks a "differentiated character", and there is a strong contrast with his own appearance.
From the perspective of Douyin's professional operation, he maintains a strong consistency from account name, avatar, content planning, and video, making his "sand sculpture" character deeply rooted in the hearts of the people.
Because of such a character setting, Luo Zhixiang has left a deep impression on his personality, image and way of doing things.
Although it was hammered into real slag, on Douyin, the number of fans accumulated by Luo Zhixiang is still among the best compared with many top male stars.
After his career encountered Waterloo, his TikTok can still maintain its popularity, and he has been maintaining a high frequency update of 2-5 days, which brings him continuous exposure.
Of course, Douyin is just a platform, just like a knife is a sharp weapon in the hands of good people, and it is a murder weapon in the hands of bad people, the key is to see whether you strive to grasp the dividends brought by the platform to everyone.
Speaking of which many people do personal branding, they really lack the design of Luo Zhixiang's differentiated positioning, and lack his perseverance to insist on updating no matter what the situation encounters.
There's an old saying: Sometimes, bad people work harder than you.
Some netizens said: It is forbidden for bad artists to make a comeback in any form.
Luo Zhixiang replied: It is forbidden to leave messages in any form on the Internet.
Sure enough, people are invincible, as long as you are not embarrassed, embarrassment is someone else's.
After reading many people's comments on Luo Zhixiang, most people's attitude towards Luo Zhixiang's comeback is quite disgusting.
I also think that Luo Zhixiang, who has no "scumbags", should not come back, but it is difficult to make a conclusion about whether he can successfully make a comeback.
For people who want to build a personal brand, Luo Zhixiang is a good inspiration.
It is necessary to cherish the reputation you have accumulated, not to get carried away, there is always retribution for doing things properly.
I don't think we should expect a person who has no shame and just wants to turn over to reflect on his mistakes, no matter what he promises verbally, we just need to be patient.
Time will help us see the ending, but there is one sentence I would like to share:
Not giving the world to the people you hate is the biggest counterattack.