There is such a village in the depths of Ba Shan in Ningqiang County, through a suitable development path for itself actively explored in recent years, it has now changed from a traditional farming mode of alpine village to a "net red village" integrating rural tourism and live broadcast goods, which not only allows the agricultural special products that "have been hidden in the deep mountains for a long time" out of the mountains, but also allows more people to like the alpine meadows and golden rice fields here through the Internet.........
Build a comprehensive demonstration project of e-commerce into rural areas
Let the local people enjoy the dividends at their doorstep
On October 18, a reporter from China Business Daily came to Shibazi Village, Bashan Town, Ningqiang County, and the mountains and waters along the way were beautiful and the air was fresh, which made people feel comfortable. Opposite the compound of the village committee of Shibazi Village is a lotus pond, and the "first net red village" standing next to the pond is very eye-catching, for which both villagers and village cadres bluntly said that the live broadcast brought gold and silver mountains to the whole village, and also introduced the green waters and green mountains of their hometown.
Shibazi Village, Bashan Town, is located in the depths of Daba Mountain, high altitude, and the special geographical environment has created local high-quality agricultural products, but at the same time, due to traffic congestion, the logistics cost is high, making it difficult for these agricultural products to sell abroad. Of the more than 200 kinds of Bashan specialties, only 40 kinds have become commodities, and most of them are still "sleeping" in the mountains.
It is understood that with the rapid development of the e-commerce platform, Ningqiang local also seized the opportunity, located in Shibazi Village Bashan Town e-commerce service center is one of the town-level demonstration sites of Ningqiang County e-commerce into rural comprehensive demonstration project, has also built an area of more than 2,000 square meters of Bashan Town e-commerce service center, online goods supply center, online agricultural products exhibition hall, etc.
In the live broadcast room of the e-commerce service center, Liu Xiaoxia is bringing goods through the Douyin platform, she introduces the famous local spicy chicken in detail, and there are many local agricultural products in front of her.
Liu Xiaoxia said that she came here last year after the construction of the e-commerce center, and although she currently has a limited number of live broadcast goods, she will insist on live broadcast on the live broadcast platform every day to accumulate popularity little by little. There are many kinds of agricultural products sold in the e-commerce service center, which are online assisted sales and offline help display, with one more sales channel, and it is a good learning platform for people interested in live broadcast e-commerce.
Du Tiancong, secretary of the village branch of Shibazi Village, introduced that the village encourages young people in the village to return to their hometowns through Internet entrepreneurship and innovation, and previously through the returning entrepreneurial youth "Qinba A Chao", the village supported more than 20 Internet celebrities, who not only photographed the village's characteristic products to sell, but also photographed the beautiful rural environment to recommend to netizens in other places, achieving good results, and also making Shibazi Village a famous "Internet red village".
At present, the Shibazi Village E-commerce Service Station has realized the two-way circulation of online goods to the countryside and agricultural products into the city, and the cumulative transaction volume of agricultural and sideline products such as alpine rice, corn, soil honey, walnuts, shiitake mushrooms and other agricultural and sideline products through e-commerce has exceeded 4 million yuan, realizing industrial efficiency and increasing farmers' income, so that local people can enjoy the dividends brought by the development of e-commerce at their doorsteps.
Nowadays, the village has many industries and obvious characteristics
The beautiful scenery attracts more and more people
In Shibazi Village, many people increase their income and become rich by developing e-commerce, but some people have found another way according to the special geographical environment of the local area, such as villager Yang Zhe.
Shaanxi is rich in Chinese herbal medicine resources, Qinba mountainous area is more widely distributed, known as "Qinba has no idle grass, everywhere is elixirs", Yang Zhe made full use of this geographical advantage in Shibazi Village to operate Hanzhong Qinba Zhencao Agricultural Development Co., Ltd., the base is also Qinba advantage Chinese herbal medicine resource garden, there are currently a variety of wild authentic medicinal material varieties of more than 120 kinds.
Walking into the yard of the company, the courtyard is full of all kinds of Chinese medicinal materials, Huanglian, Mao Cigu, Xia dry grass... Yang Zhe told the Huashang Daily reporter that he was influenced by his father to develop Chinese herbal medicines from 2015, so far the total operating area is more than 200 mu, the annual economic income is about 500,000, compared with the previous foreign work, the current income has been greatly improved, while his own career is small, he can also allow villagers to get rent through the circulation of land, increase income from labor services at the base, and drive some villagers to develop together with the Chinese herbal medicine industry, which makes him feel that he chose the right one.
Yang Zhe said that through engaging in the Chinese herbal medicine industry in recent years, he likes this industry more and more, because it can bring health to more people, and he also hopes to make this industry bigger and stronger, and has a clear plan for the next step of development.
"Not only e-commerce, Chinese herbal medicine planting has developed, our Shibazi village has many industries and obvious characteristics, as well as rice and fishery breeding, large-scale livestock and poultry breeding, etc., and the scenery of the village is also good, come here in different seasons to see rape flower sea, alpine meadows, characteristic breeding... Attracting more and more people to our village. ”
Du Tiancong said that after vigorous development in recent years, the village has undergone earth-shaking changes, the former poor village has developed into a city-level demonstration village for rural revitalization, the whole village has reached a hardened road for every household, the rural living environment has been greatly improved, the per capita net income has increased from more than 6,300 yuan in 2017 to more than 11,800 yuan by the end of 2021, and the village collective economy has also accumulated more than 800,000 yuan from the previous shell village to the present, and this year alone is expected to have more than 200,000 income.
China Business Daily reporter Wang Jian Editor Cao Wenzhe