Hello everyone! I'm Mogo
Yesterday, BYD Han appeared at the Paris Motor Show, after the brand's monthly sales of 200,000, A-class cars surpassed Xuanyi to the top, and the Song family's sales of the same level were crushed... In 2022, BYD has become the focus of Chinese cars again and again.
Looking back 20 years ago, 2002 is also memorable for BYD. This year, BYD took the mobile phone battery to the extreme and successfully signed a contract with the then mobile phone giant Nokia. Also in 2002, BYD ventured into a new industry and began to dabble in automobiles by acquiring an auto mold factory.
Today, we will take you to review the past 20 years, all the way to BYD's models.
Flair
Magic Reform Alto is the starting point of BYD
BYD's first car was called Flair. For BYD, this is a child who comes by the past. 20 years ago, building a car was a difficult thing, and it was the automobile production qualification that stuck everyone's enthusiasm for entrepreneurship. BYD could only save the country and acquired Qinchuan Automobile, which has automobile production qualifications.
Located in Xi'an, Qinchuan was the only enterprise with car production qualifications in Northwest China at that time, and was one of the four mini vehicle companies that introduced Alto that year. Flair is a new product that has been transformed by Qinchuan Demon on the basis of Alto.
At that time, the appearance of this car was very recognizable, and there was even a nickname - "small shoes". This small shoe, only 3.5 meters long and a wheelbase of only 2.3 meters, QQ is bigger than it. In terms of power, the earliest only 0.8L displacement, 40 horsepower, now many motorcycles are stronger than it.
Early Fleur hung the floral Flyer logo
It is this small car that allows BYD to step into the door of car building. On the one hand, the acquisition of Qinchuan gave BYD the hot car building qualification of the year, and it was also the only product of BYD that first entered the automotive industry. It has also launched 1.1L and other models.
On the other hand, this car also opened up the situation for BYD. At that time, the same mini car happened to be the outlet of the automobile market, and the limited production capacity also made the market particularly hungry for various models. Flair has a novel appearance and low price, so it is marketed north and south, allowing consumers to know the BYD brand for the first time.
Later facelift Flair
Throw away cold knowledge
At the 2004 Beijing Auto Show, BYD, which was still very young at the time, displayed a series of Flair magic products:
The sedan version of Flair, or an electric car
Flair extended crossover version - BYD F4
Flair Hybrid! DM-i ambitions have long been there
BYD F3
A controversial phenomenon
BYD entered the automotive industry through Flair, just in time for the booming years of the automobile industry. In 2005, BYD released another phenomenal product: BYD F3. As soon as it was released, it brought this car to the cusp. There's no other reason: it's so much like the Toyota Corolla (Corolla)!
BYD F3
Toyota Corolla (Corolla)
Only the rear of the car is different from the Corolla, because the rear of the car is copied from the sedan Fit. Such a design that integrates two fields has won a lot of scolding from public opinion at BYD.
BYD F3
Honda sedan Fit
Putting aside the design super factor, the BYD F3 has fulfilled the automotive dream of a generation. Increasingly affluent consumers are also eager to upgrade from mini cars to compact cars. But at that time, the joint venture compact car was still very luxurious, and the minimum price of the manual transmission with a corolla was 150,000. Looking at the BYD F3 that is not bad for only 70,000! With cheap, high configuration, large space, quickly popular in the north and south.
More than a decade ago, it repeatedly topped the sales charts. It can be said that, of course, F3 has brought sales to BYD, and it has also affected BYD's reputation to a certain extent. In particular, the workmanship and quality of BYD F3 have been unstable for a period of time, giving BYD the label of low price and quality.
In any case, after more than ten years, BYD F3 has also become a feeling of BYD. It has always been the most cost-effective compact car on the market, until last year, BYD F3 was officially discontinued and completely withdrawn from the market.
2020 BYD F3
Throw away cold knowledge
BYD F3 also has a hatchback version:
This time the ass was borrowed from Kaiyue HRV:
F3DM
A little-known world first
Who is the first production plug-in hybrid car? There have been many theories before. There is a theory of Chevrolet's Volt, which indeed debuted back in 2007, but did not reach mass production until 2011. In 2008, BYD's F3DM has achieved mass production and has also been successfully launched.
Therefore, BYD F3DM is worthy of the world's first mass-produced and delivered plug-in hybrid vehicle. In the 21st century, where the automobile industry is very mature, there are not many opportunities left for Chinese companies to take, and this time we should write it down.
Although design-wise, the BYD F3 is a controversial model. But the hybrid system carried by F3DM is enough to deserve a special mention. It is the first model to mass-produce the P1\P3 dual-motor mode, which is energy-saving oriented and can realize a variety of working modes such as pure electric, series connection, and engine direct drive.
And although F3DM is a plug-in hybrid model, it has the same fast charging interface as pure electricity. DM's hybrid and electric dual-mode technology has also become BYD's golden signboard in the future.
If you are familiar with the working principle of various hybrid systems today, it is not difficult to see that F3DM's hybrid system has been able to realize the various working modes of these hybrid systems today. At this point, it is only necessary to remember that the successful development of F3DM has also made BYD firmly embark on the technical road of developing hybrids. Today's DM-i system also has more or less the shadow of the F3DM system.
However, the ideal fullness corresponds to the skinny feeling of reality. Although F3DM was theoretically mature, it had many problems at the time. Some of the technical ideas it adopts have brought vibration, noise and other problems to this car. Moreover, subject to the technical level of BYD at that time, neither the engine nor the motor was a mature product.
At that time, BYD was also a brand with a bad reputation, and the high price of F3DM was not destined to be favored by consumers. It began to be sold to commercial customers in 2008, and in 2010 it was sold to ordinary consumers, and the not too mature F3DM is 80,000 more expensive than the ordinary F3. Even in 2011, when sales were good, only 500 units were sold.
Throw away cold knowledge
BYD F3 is not only in the hybrid F3DM, but also has developed a pure electric F3e. The model was the main concept at the time: iron batteries. In fact, it is the lithium iron phosphate battery widely used in trams today, which can be said to be a proper black technology at that time. However, due to the high cost and imperfect charging environment, the F3e has not been officially introduced to the market.
e6
BYD's Prius
F3e has not succeeded, but the earliest large-scale mass production of electric vehicles in China is BYD. In 2010, BYD launched a batch of pure electric taxis in Shenzhen, and also publicly sold pure electric vehicles to the public for the first time.
It is different from the impression that people had of BYD's plagiarism and sloppiness at that time. The shape of this model is particularly original, and the simple crossover shape made the world particularly fresh more than ten years ago. The car, called the BYD e6, was unveiled in 2009. If I were to judge, it is what it means to BYD's electric drive models as the Prius is to the Toyota Hybrid.
At that time, BYD's lithium iron phosphate battery technology gradually matured, BYD e6 up to 300+ kilometers of endurance, the introduction of fast charging, but also made pure electric vehicles show practicality for the first time. Of course, this car is still relatively far away for ordinary consumers. After all, around 2010, BYD e6 asked for more than 300,000 yuan.
The interior is still worth the price of 300,000
BYD e6 is more introduced into the taxi field with the support of local governments. Even Hong Kong introduced dozens of E6 taxis at one point. He even cultivated a BYD e6 fan in Hong Kong, volunteering to purchase an iteration of the E6 400 at his own expense after the original BYD E6 was launched in the Hong Kong taxi field.
BYD e6 taxi in Hong Kong
As a product of BYD that is still experimental, its market performance is not successful. However, like the BYD bus that was also born around 2010, it has been continuously improved in the toB market, which has contributed to the development of BYD's pure electric models and the development of three-electric technology in the future.
Throw away cold knowledge
BYD E6 was discontinued, and subsequent models were launched in China. On the contrary, in overseas markets, BYD launched the second generation of E6 models:
In fact, it is the Song MAX of oil to electricity, which is quite good-looking
From Flair's ignorant beginning, to F3's accumulation of the first pot of gold, and then to F3DM, e6's exploration of new energy, BYD is finally going to accumulate and usher in its own transformation:
dynasty
The dynasty series born in 2010 announced the arrival of the BYD 2.0 era. The accumulation of the 1.0 era has created the 2.0 dynasty series. For the Dynasty series, readers are already familiar with it. We will not repeat them one by one, but only talk about what they have brought to BYD:
The original Qin represents the practical application of BYD's hybrid technology, and pure electric vehicles have gradually entered the civilian market from the commercial market. It has also begun to devote itself to the development of intelligence, providing a large-screen car machine innovative interactive experience.
The original Tang, through the 542 strategy, put a performance label on BYD's DM hybrid, and established consumers' awareness of DM hybrid through the gimmick of high performance.
The second generation of Tang has brought a nirvana-like upgrade to BYD's brand image. In the past, BYD's reputation was polarized, and its technology and performance had ranked in the forefront of its own brands, but the design and texture were far from the first-line level. The second generation of Tang, the breakthrough Dragon Face design, has leveled BYD's design level and technical level to the same level. The emergence of this car made the public accept the BYD brand.
Since then, the second generation of dynasty models such as Song Pro, Qin Pro, Han, and Song MAX has enabled BYD to achieve product iteration step by step, and BYD's new image has gradually stabilized. In particular, Han is the first time that its own brand can achieve hot sales in medium and large cars of 200,000-300,000.
Finally, of course, it falls to DM-i, which allows BYD to surpass itself again. Qin PLUS and Song PLUS two models, launched with DM-i, made hybrid become a trend, and made BYD a god in the market.
At present, as the mainstay of Qin Plus DM-i and Song Plus DM-i, most of them are from BYD's Xi'an factory. Exactly 20 years ago, where Flair was produced. It is expected that BYD can start again from this starting point and achieve breakthroughs overseas.