The thrill of Fan Xiao Zhan is that you really don't know how many surprises he has to give you! Recently, the world's top luxury group LVMH Group opened TikTok (overseas version of Douyin). The only Chinese star in the first video released by the group is a clip when Xiao Zhan endorses Zenith! There are only Xiao Zhan and Lisa in the entire Asian region! Anyone who pays attention to the fashion industry knows it! LVMH and Kering are the world's two largest luxury groups and competitors!
The magic of Xiao Zhan is that Xiao Zhan's endorsement of Zhenli belongs to the LVMH Group, and the endorsement of Gucci belongs to the Kering Group. Xiao Zhan, as the spokesperson of two major groups of competing products at the same time, has been valued by world-class spokespeople! Xiao Zhan's endorsement advertisements for the two major luxury brands are all promoted on all platforms around the world! Xiao Zhan also opened the task of promoting the global fashion show as the sole spokesperson of Gucci China. One blog post generated a publicity value of $4.93 million. This represents 28% of Gucci's total promotional value. The live show was released and received nearly 47.5 million views.
Helped Gucci become the number one media value for Milan Fashion Week in China. When Xiao Zhan endorsed the high-luxury watch Zenith, it triggered a global transfer, shocked the entire fashion circle, and expanded Zenith's popularity and influence in China. Most endorsement luxury brands have to go through years of multi-dimensional comprehensive investigation to complete the advanced upgrade from brand best friend to brand ambassador and finally to brand spokesperson, and there must be a first-line magazine push seal as a publicity help, not to mention the endorsement of competing products at the same time!
And Xiao Zhan broke these impossibilities! Not only are they the highest titles of direct airborne spokespersons, but they are also the publicity layouts of real global spokespeople! It is the only Chinese face among European and American faces! Some people concluded that half of the top ten luxury groups have cooperated with Xiao Zhan, are endorsing or have endorsed! The endorsement of the highest luxury, the most luxurious Chinese face! Xiao Zhan is such a cow!