Recommended words: In the past 10 years, the rapid progress of the domestic logistics industry has driven the rise of the e-commerce economy. Nowadays, most young people in China are keen on online shopping, after all, online shopping is not only cheap, but also home delivery, and enjoy 7 days of no reason to return goods, which physical stores cannot do.
However, due to the rapid development of e-commerce, the original balance of the market has been broken, resulting in a lot of depression in the business of domestic physical stores, a large number of "wangpu rent" phenomenon, and the number of once prosperous commercial streets has also been sharply reduced.
Many people believe that e-commerce has stolen the business of physical stores, and it will naturally get better and better; But today's fact is that after the "collapse" of physical stores, e-commerce has become more and more difficult to do, and a large number of Taobao sellers have closed stores and left in the past two years.
Relevant data shows that the number of Taobao sellers has shrunk from tens of millions of merchants in 2018 to more than 8 million.
I don't know if you have found this phenomenon? Millions of stores that followed the followers were closed. As a former senior "Taobao person", the author will buy some high-quality things to give away in Taobao's fixed stores every year during the festival. However, when I opened my mobile phone to consult again this year, I found that many Taobao stores had been closed and cancelled.
So, why is the once "e-commerce brother" with infinite scenery a little in decline now? There are 4 realistic reasons behind this.
The first reason: the intensification of competition in the industry.
As we all know, when Taobao rose 10 years ago, e-commerce sellers and users across the country were concentrated in Taobao, and at that time it was undoubtedly the e-commerce platform with the largest number of users in China, which was highly favored by capital and merchants.
At that time, many people kept up with the dividend period of the development of the platform and made a lot of money. However, with the increasing number of platform sellers, all sellers have to face competitors from all over the country, and the competitive pressure is gradually increasing, and some players who are not too competitive can only be eliminated by the market rules of survival of the fittest.
It is worth mentioning that a large number of Taobao sellers not only have to face competition within the platform, but also competition from sellers on other platforms. After all, in addition to Taobao, there is also competition from e-commerce platforms such as JD.com, Pinduoduo, and Vipshop.
In the process of round after round of "big waves and sand", many Taobao sellers have lost, which is also something that cannot be helped.
The second reason: the platform has stepped up its crackdown on counterfeits.
Remember that when Taobao first appeared, the management of e-commerce platforms was still in the stage of exploration, and various rules had not been perfected, so there were many sellers selling counterfeit and shoddy goods, which greatly affected the image of the platform in the minds of the people.
In recent years, under the strengthened management of the platform, some merchants who violated the operation have been removed, and only high-quality sellers have been retained, so the reputation of the platform has been saved, and the number of merchants will naturally decrease.
The third reason: the platform is constantly being upgraded.
As we mentioned earlier, due to some Taobao sellers selling fake goods in the early stage, Taobao was called a "fake goods platform". In the context of consumption upgrades, in order to enhance its image, the platform decided to attract powerful merchants from major brands to settle in and created the Tmall platform.
However, in this way, the originally fixed platform traffic is separated. The traffic that was originally only imported from Taobao was more transferred to Tmall, which led to a decrease in Taobao traffic and more and more difficult to do business.
The fourth reason: it is not easy for small and medium-sized sellers to survive.
The emergence of e-commerce, in a sense, has undoubtedly intensified competition in all walks of life. After all, no matter which industry, there are players with stronger financial strength, who can get more customer resources by virtue of their large-scale production advantages, holding heavy money to smash advertisements and buy traffic.
On the contrary, those small and medium-sized sellers, due to their limited profit margins, cannot spend money to promote products like large sellers, so they often lose in the process of survival of the fittest.
Conclusion: In recent years, not only physical stores are not easy to do, but e-commerce is not easy to sell goods. Due to the impact of the epidemic, the world development war, the global economic downturn and other factors, it is not as easy for ordinary people to make money than in the past, and in the case of reduced income, the decline in purchasing power is also a helpless move.
I don't know what everyone thinks about this?