Guests who are not "protagonists" in variety shows are not so good.
"Talk Show Conference" has just aired three episodes, in addition to the mysterious concept stock, there are also the performance of Zhou Xun and Na Ying, two new laughers, in the show. If black and red are also red, the popularity KPIs of the two participating in the program should have reached the standard, and keywords such as "that Ying Zhou Xun" and "talk show leader laugher", from Weibo to today's headlines, are hung on the high hot search.
If angelababy was scolded last year as a guest in the observation room of love synthesis, and the reason was also the bad passer-by brought about by the business level, then this year, Zhou Xun's role as a laugher in "Talk Show Conference 5" caused such a large scale of bad reviews, it seems that it is more difficult to explain the simple "audience relationship": it is considered by the audience to have a lifelong aura of "Zhou Gongzi", last year "Xia Fan" to play "Xiao Minjia", the picky mango essence must give her the title of "Empress Mang".
Admittedly, Zhou Xun and Na Ying only served as the lead laughers of the first two episodes of the show, and the bad reviews in the "Talk Show Conference" were not enough to cause the audience reputation of the two to go to Waterloo.
However, the huge negative public opinion is undoubtedly a wake-up call for the selection of guests in the variety industry and the creation and presentation of the image of artists.
On a deeper level, it is the audience's expectations for stars that have changed: in particular, in the "Talk Show Conference", which is closely related to life, the selection channel still has a grassroots "extreme" stage, and the addition of non-professional factors can arouse the anger of the audience after empathizing with the stage.
Even, in the face of a succession of negative information, "not eating human fireworks" is no longer a positive, neutral label, and the "original sin" of the star has become unprecedented.
The lead laugher of "not eating human fireworks"
The question mark and "this is not filmed" are the most frequent audience comments on the bullet screen in the first two episodes of this season's "Talk Show Convention".
The audience's dissatisfaction with the two laughers is mainly reflected in the fact that they "can't understand the passages", the random shooting of the lamp and the lack of nutrition in the comments.
Na Ying directly photographed The lamp of The Big Zhang Wei, Zhou Xun forgot to shoot the lamp for the fawn, which led to the elimination of the fawn by LaHong, and even the few players she named to be resurrected in the later stage were all the ones she did not shoot the lamp at that time. Pumpkin said that the errand platform should give a "golden helmet" reward, Na Ying let him come back with a golden helmet next year in the review link, Li Shi and Da Zhang Wei did not pick up the stubble. Yan Yiyan Yue alluded to the women's dilemma from the women's pocket, and the camera cut to the faces of the two female stars, all of which were faint expressions, looking untouched, but smiled forward and backward on emotional topics such as "going to see the old man abroad".
Why did "Talk Show Conference 5" invite Zhou Xun and Na Ying? A more recognized idea in the industry is that from the perspective of variety show sponsorship, big coffee artists with high national popularity can gain the recognition of the brand side. In the case that the contestants are almost all vegetarians, Zhou Xun and Na Ying's coffee position and national degree are more suitable as stars at the beginning of the show.
Moreover, since the third season, Xiaoguo has been trying to introduce star artists from different fields to expand the audience of the show to a wider circle, and this attempt has indeed brought some good results. The wonderful performance of Yang Tianzhen, Luo Yonghao and others in the position of the lead laugher is still the talk of the audience.
It's just that the role of star artists is still "two sides of the same body", and in the last season of "Talk Show Conference", there were effects such as tranquility and Yang Lan, which can be said to have buried hidden dangers. This season's Zhou Xun and Na Ying are in a certain sense that this dissatisfaction has continued from the outbreak.
The role of standing in the third perspective and observing the guests in the variety show seems to be a simple post, but in fact, it must have a certain point of view output. Angelababy was scolded in the love roundup, the direct reason is "no effect"; The responsibility of the lead laugher goes further, the tranquility of the last season was questioned and did not watch the talk show at all, and this season's Zhou Xun was very precious to the contestants' "paragraphs from the previous season", but was considered by the audience to be "useless to watch", and even "what is missing to emphasize".
Self-media person "Meiya in Hong Kong Village" wrote on Weibo: "Talk show is not only funny, it should have some technical thresholds, but also have some values and emotional temperature." The lead laugher is not to take the lead in laughing, but to extract these things from laughter and return to the essence of language art. And Zhou Xun and Na Ying obviously did not undertake the responsibility of "saying something" to comment in the show.
In addition, the dissolution of suffering is an important part of comedy. The stand-up comedians on the stage spread out the small things that are sour in the center of life, and the audience will laugh at the same time, and they must be able to taste a little sad "return to sweetness".
Xu Zhisheng talked about the campus violence he suffered since childhood, HuLan and Pang Bo talked about not being able to grab dishes during the Shanghai sealing period, Tang Xiangyu said that full-time female masters only had the qualifications to be buried in the ancestral graves of their hometowns, Meng Chuan said in the breakout race that it was too difficult to settle in Shanghai for his children's schooling, let his father go to the civil service examination, and even consider buying a murderous house... Behind these "jokes" are ordinary "difficult" things in the world. But the more wonderful these expressions of "difficult things" are, the more they set off the mune of next Zhou Xun and Na Ying.
The audience is therefore angry, some of the chai rice oil and salt of life, for the "pampered" star is too far away, the more normal the mu ne, the deeper the irony.
Doesn't Zhou Xun Naying have the ability to empathize? Not necessarily. Also a variety show, Zhou Xun once shed tears for the elderly couple with Alzheimer's disease in "Strange Life", and the praise of the current program was also very high. The difference is that Zhou Xun in "Strange Life" is the experiencer who experiences the story, and Zhou Xun in "Talk Show Conference" becomes the judge sitting there, and the closer the stage is to the audience off the screen, the farther away the "indifferent laugher" is from the audience.
Blocked "grassroots ascending channel"
In the third episode of this week's update, Li Tianda Zhang Wei remained unchanged, and the lead laugher was replaced by Zhang Jie and Yang Chaoyue.
The two new laughers have some coincidences in common, such as being born as a draft idol, and before becoming stars, they are ordinary people who are born in the grassroots and grope in life. Yang Chaochao was born in the countryside, worked as a female worker in a sewing factory, Zhang Jie did not apply to art college in order to reduce the burden on his family, and sang in a bar when he was in college.
The big background is that there are fewer and fewer stars from the grassroots, and it is becoming more and more difficult to see artists like Zhao Liying who play small roles to 85 traffic flowers.
The change of star-making channels has become part of the reason. Earlier, an actor told me that when I graduated from the class, I went to a large agency for an interview, and the company directly proposed not to be a new person without any fame accumulation.
The "draft" once represented a kind of upward passage from the grassroots. Rather than the lucky saga of being suddenly picked up by big directors and well-known scouts on the road, it writes a more common and subjective "overnight fame" myth.
After the era of "super women and fast men" has gone away, the market's standards for draft idols have changed, resulting in talent idols being "disciplined" into what they are today.
Whether it is the cultivation path of the peak of the times or the trainee system derived from Korean entertainment, the reserves of singing and dancing idols need to enter the company in junior high school and high school to train artists.
In the self-reports of a large number of KPOP trainees, their daily training time is more than 8 hours, even if some domestic companies try to ensure the academic progress of artists, but also greatly squeeze out their growth time as "ordinary people" to spend their youth. Once their identity is "promoted" to an artist, their consumption standards and lifestyles will also quickly distance themselves from the step-by-step general public.
Artists hatched in this model, even if they are also from ordinary families, lack important opportunities for "social practice", and it is naturally difficult to become stars who make the audience feel empathy. Not to mention that it is difficult for ordinary people to block the future of their children on the illusory "debut", and the draft has gradually become a game for "rich children": in the debut group of "Idol Trainees" in 2018, many people have added famous brands before the show, and the price of any dress can easily break through 10,000.
"Fast man" dressed
Therefore, a star who has come out of the grassroots draft and becomes a laugher together with the "outliers" in the new period of drafts may be an important factor in the obvious improvement of the wind evaluation of the third period.
One thing that has been overlooked is that the "grassroots ascent passage" is related not only to the chair in the position of the laughingist, but also to the microphone on the stage - in a sense, this is also the special and valuable of "Talk Show Conference". The "valuable" of "Talk Show Conference" is that in the current entertainment industry system, although the talk show actors who have become famous from the show can only touch the corners of the entertainment industry, it is also a rare "grassroots rising channel".
Xiaoguo put "everyone can talk about 5 minutes of talk show" as a slogan hanging on the lips of the moment to emphasize, is very exciting, and worth pondering: on the one hand, in order to promote talk shows, broaden the user boundaries of the program, on the other hand, it also provides a chance for the more sinking general public to take the stage.
Therefore, the audience can see in the show that his job is to run errands pumpkin, 58-year-old retired Huang Dama, Zhao Xiaohui's label in the first two seasons of the popularity is "workshop female worker", He Guangzhi's most resonant image in the show is the "little person" who came to the big city, the audience joked that "both afraid of Guangzhi bitterness, but also afraid of Guangzhi opened the Land Rover", his wonderful expression around "after living in a big house" in the breakout competition is essentially a self-ridicule of "poor acid".
The public can empathize with such a "life". The jokes that stand-up comedians tell on stage are the little things that are either helpless or bitter in their lives.
The source of the story is life, and the result of the story is whether it is eliminated or not, whether it is eliminated or not, and it points to a path of "fire up".
In the program, Li Tian jokingly called the annual "Talk Show Conference" "The College Entrance Examination of Talk Show Actors", but the format requirements of the first two "Half Breakout Competitions" were all based on the results of the "shooting lights" of the laughter to advance or eliminate.
The stand-up comedians from the grassroots stand on the stage, but the adjudication power of the "college entrance examination" is handed over to the stars who have been out of the "grassroots" for a long time, which is naturally not so easy for the audience to accept.
What kind of variety show guests do we need?
Compared with the "Talk Show Conference", this year's two high-profile "dark horse" variety shows are more worthy of industry reference in the choice of guests: "Welcome to the Mushroom House" please return to the 07 fast men, so that after the chemical reaction in the show is fully fermented, the program becomes popular, douban opens with a score of 8.7 points, and the subsequent group roundup "Happy To Go Again" also has a Douban score of 9.6, becoming one of the few ultra-high scores in recent years.
The praise received by the "re-employment boy group" is actually not the success of the variety show production, but concentrated on the fact that they are familiar with each other enough, and there is no shelf in the program and can be opened. This "no shelf" is reflected in the variety effect created by the sharp ridicule of each other, and it is also reflected in the plainness of life.
A hot comment of more than 2,000 likes on Douban wrote: "Reality TV shows have finally produced a batch of 'real people', especially when they treat ordinary businesses, they do not ask for discounts because they are stars, because they are low tide, more empathetic, and know that everyone's life is not easy." ”
The "no cannibalism" in film and television dramas can be allowed. In many non-realistic dramas, it is itself a created utopia to carry the audience's visions and dreams.
But variety shows, especially reality TV variety shows, its essence is not "acting". In the important category of "reality TV", "true" is ranked first in order – at least in terms of presentation.
For the relationship between artists and audiences, the essence of variety shows is "self". Artists want to show their "true temperament" in the show, and the audience should find out the resonance with "themselves" from the performance of the guests in the show, so as to form a further emotional connection.
Under this model, the "no cannibalistic fireworks" in the variety show is easily equated with "high above". Artists cannot appreciate the lives of ordinary audiences, and it is naturally difficult to receive empathy from the audience. And the "grounded" persona is just difficult to "play", Yang Mi played a cleaning woman with a difficult life in "Baby", painted her face black and ugly, but still because of the gesture of cocking her little thumb when taking out the garbage, she was criticized by the audience for "dew filling".
From the perspective of the popularity of stars in recent years, the trend of "net red" is becoming more and more obvious, and the audience's "Luoyang shovel" is more willing to dig, and it is full of "small things" that are closer to life: "August boyfriend" Wang Hedi will go to the family fried skewer shop to help after his debut in "Meteor Garden"; When Yu Shuxin is not hot, he will make his own long Weibo for the role.
And some stars also noticed this early, began to pay attention to the control of the sense of distance with the audience, Zhao Lusi, Ouyang Nana and Ju Jingyi several major makeup ICON, on social media showed that the makeup and clothing that are easy for the audience to imitate... Regardless of whether the purpose is simple or not, seeing the importance of "landing", even if it is flattering, is not boring. What is really tiresome is the "high" star and the precision-packaged "advertising machine", which in turn are exchanged for the "internal entertainment living people" who are not so perfect and not so like big stars.
Not to mention, a large number of celebrity collapse news and sky-high film remuneration that do not match the labor, every time it occurs, it is eroding or even destroying the trust and recognition of netizens for stars. In this storm, many netizens directly used "two 2.08 million" to refer to the two laughing members who were badly evaluated.
This may also be the reason why celebrity experience programs have repeatedly "overturned" in recent years. In "What to Do! In the talk show special, Yang Meng'en once satirized the variety show of "letting artists experience the work of ordinary people" on stage, he compared it to "noble princesses experiencing folk life", and when the time came, he returned to his five-star hotel with a "business BMW pumpkin car".
"Talk Show Conference" has become a mirror, and in such a show that requires extreme expression and has become one of the few grassroots channels, the audience has further removed the filter on the "high" stars.
Some illusions are broken, some trust is re-established, and at this juncture, the audience at least hopes that they can understand the ordinary stories of ordinary people.