On September 2nd, Yuemuzhiyuan, a global pioneer brand of efficient plant skin care, held a public welfare activity of Yuemuzhiyuan "Deep Fire Extinguishing Bottles and Bottles count trees" in Shanghai to pay tribute to the sand controlrs who cultivate new greenery in the desert, and at the same time immersively review the brand's 12-year public welfare journey focusing on ecological restoration.
"The Source of Yue Wood Deep Fire Extinguishing Bottles and Bottles Count Trees" Planting healing public welfare activities site
At the event site, Yuemu Zhiyuan, together with Mr. Ding Zhigang, head of the Shanghai special project of China Greening Foundation, and Ayunga, the brand's chief planting ambassador, jointly opened a new chapter in the brand's environmental protection public welfare journey, and promised to lead more people to continue the cultivation and healing force with more powerful actions.
Mr. Ding Zhigang (left), Head of the Shanghai Special Project of China Greening Foundation, Mr. Ayunga, Chief Planting Ambassador of Yuemu Zhiyuan (middle), and Ms. Li Wei, General Manager of Yuemu Zhiyuan Brand (right), presented the exclusive coded environmental protection certificate jointly issued by Yuemu Zhiyuan and China Greening Foundation
With the improvement of environmental awareness, more and more people realize that we step on the earth's solid land every day, breathe fresh air, and see the beautiful scenery as far as the eye can see, all of which come from the gifts of nature. Practicing environmentally friendly, low-carbon and sustainable living habits is becoming a way of life and living attitude that urban people actively choose. Under the background of global advocacy of sustainable development, Yuemuzhiyuan's environmental protection actions will be upgraded again, and more consumers will be called on to protect the earth's ecology with easier and more diverse measures. The event joined hands with Yuemu Zhiyuan Chief Planting Royal Ambassador AYunga, Yuemu Zhiyuan Zhiyu Yu zhen, world champion Xu Mengtao, actor Zhang Jianning, Zhang Haowei, Zhang Huiwen and other star friends to help online, and joined hands with Yuemu Zhiyuan on social media to drive consumers to join the public welfare, plant a tree for the earth, and extinguish a fire.
The original intention of environmental protection is to plant green ecology
Plant a tree for the earth and put out a fire. In recent years, the earth's "fire gas" has become more and more exuberant, extreme weather has occurred frequently in various places, and the natural ecological balance has been seriously affected. Therefore, extinguishing fires and cooling down the earth has become an urgent event, and afforestation is one of the effective ways to achieve the goal.
Located in the northeast of the Hexi Corridor, Wuwei Minqin County in Gansu Province is facing the severe problems of desertification and impoverishment due to natural changes and excessive agricultural reclamation. As the first brand to join the Million Forest Project, Yuemu Zhiyuan not only launched the planting plan of the first batch of tree planting projects of the "Million Forest" public welfare project - "Yuemu Forest" in Minqin, but also went all out to continue this environmental protection undertaking from the first year to the present, and has continuously invested in the huge project of rebuilding ecological barriers for 12 years.
"The Source of Yue Wood Deep Fire Extinguishing Bottles and Bottles Count Trees" Planting healing public welfare activities site
At the beginning of the public welfare activity of "Deep Fire Extinguishing, Bottles and Bottles count trees", the public welfare activity of Yuemu Zhiyuan showed the positive changes in the ecological environment of Minqin area from the perspective of Ma Junhe, a post-80s sand control person, through the way of images. In the past 12 years, the "Yuemu Forest" has thrived in the vast sand sea and continued to expand, as part of the more than 300 kilometers of protective forest belt in Minqin, a protective wall has been erected for this desert oasis to block the wind and sand, and has also supported the local people and natural beings.
The protagonist of the environmental protection documentary of Yuemu Zhiyuan Ma Junhe, a post-80s sand control in Minqin County
So far, Yuemuzhiyuan has planted and maintained more than 2.3 million trees3 around the world, and continues to contribute to the "Million Forests" public welfare project jointly initiated by the China Greening Foundation, climate organization and the United Nations Environment Programme, planting more than 320,000 trees in western China, injecting vigorous planting and healing power into the green ecology of the earth, and is a practitioner of "planting a tree for the earth, extinguishing a fire".
Picture of the Suosu tree in the forest of Yuemu in Minqin County
Urban tree planters together to move the earth green
Mr. Ayunga, Chief Planting Ambassador of Yuemu Zhiyuan, hummed "The End of the Sea is the Grassland" at the scene of the "Yuemu Zhiyuan Deep Fire Extinguishing Bottle Counting Tree" planting and healing public welfare activity
Not only will tree planting bring tangible help to improve the earth's ecology, but Also Yuemuyuan hopes to call on consumers to integrate environmental protection into their lives through more creative ways. At the event site, Ayunga, chief plant ambassador of Yuemu Noyuan, hummed the lyrics of "The End of the Sea is the Grassland" with a natural melody to praise the perseverance and tenacity of the sand-controlling tree planters.
Mr. Ayunga, Chief Phyto-Gon ambassador of Yuemu Noyuan
As a "grassland teenager", Ayunga has a special affection for planting trees and preventing sand, and has always been very concerned about green environmental protection issues. He generously talked about his skin care experience at the scene, shared his environmental protection attitude, and expressed his hope that through cooperation with YuemuYuan, he would speak out for environmental protection, so that more people would understand that "planting a tree for the earth and putting out a fire" is a very meaningful thing.
At the same time, Ms. Li Wei, General Manager of Yuemu Zhiyuan Brand, Ayunga, Chief Planting Ambassador of Yuemu Zhiyuan, and Mr. Ding Zhigang, Head of Shanghai Special Project of China Greening Foundation, jointly watered and lit the ceremony device, announcing that Yuemu Zhiyuan's environmental protection public welfare journey officially opened a new chapter. Yuemu Zhiyuan solemnly promised to plant healing: the brand will continue to plant 100,000 saplings for consumers who purchase Yuemu Zhiyuan products through Yuemu Zhiyuan's "Deep Fire Extinguishing Bottles and Bottles count trees" plan, and is ready to continue to plant 100,000 saplings to let the sand sea add new greenery.
Mr. Ayunga (left), Chief Planting Ambassador of Yuemu Zhiyuan, and Ms. Li Wei, General Manager of Yuemu Zhiyuan Brand (right), took a group photo at the scene of the "Yuemu Zhiyuan Deep Fire Extinguishing Bottles and Bottles Count Trees" public welfare activity
It is worth mentioning that 100 opinion leaders and fire extinguishing ambassadors have taken the lead in completing this cloud tree interaction and obtained the exclusive coded environmental protection certificate jointly issued by YuemuYuan and China Greening Foundation. Welcome more consumers to participate in the activities, let Yuemuyuan plant trees in your name, and put out a fire for the warming earth.
"The Source of Yue Wood Deep Fire Extinguishing Bottles and Bottles Count Trees" Planting healing public welfare activities site
The source of Yuemu, which uses high-energy plant extraction to reshape the toughness of the skin, has always felt the importance of planting and healing ecology, and only by guarding the earth barrier can we better trace the power of effective skin care and repair the skin barrier. Adhering to the environmental protection intention of "taking nature and giving back to nature", from the use of environmentally friendly cartons in 92% paper packaging, to the use of 100% renewable electricity energy in the main production equipment, and then to the planting of more than 2.3 million trees worldwide, Yuemuzhiyuan has always been focused on the realization of the 4R environmental protection goals of "Regreen (Green Planet), Reduce (energy conservation and environmental protection), Recycle (recycling), Reuse (recycled material)".
"The Source of Yue Wood Deep Fire Extinguishing Bottles and Bottles Count Trees" Planting healing public welfare activities site
The firm practice of the environmental protection mission stems from the original intention of environmental protection of Yuemu, and the brand influences more consumers with the power of planting and healing ecology, and together guards the environment that is closely related to us. Urban tree planting people, join the Yuemu Source Cloud Tree Planting Project, and together with yuemu Source, fill the green earth with "planting", plant a tree, extinguish a fire, and continue the power of planting and healing.