It's coming next week
Mid-Autumn Festival on the 15th day of the 8th month of the lunar calendar.
The day of the two reunions of the human month,
In addition to enjoying the moon
Of course, mooncakes are indispensable.
In recent years, the mooncake brands on the market are dazzling, the tastes are new, and the merchants have pushed preferential offers to attract customers. Before the 1980s, large and small bakeries held mooncake festivals, and consumers who participated in mooncake festivals were also quite common.
Today, I will take you back to the old days and taste the mooncakes in the memories of the older generation!
Taste of the mooncake will be
In the past, when the cake family was preparing to implement the production plan, the most important thing was to calculate the total number of customers of the mooncake club, how many mooncakes of various styles needed to be manufactured, and whether the cake materials should be purchased.
It is necessary to ensure that each mooncake club guest gets a preset style and quantity of mooncakes, and then estimate the sales situation of the year, arrange the production process, and also formulate the price of next year's mooncake party in advance and carry out the promotion of recruiting new members.
Mooncakes will be
Pay first and spend later
Mooncake clubs, which had already appeared in Macau in the 1930s, were paid-first-es-à-vis each other in the 1930s, as opposed to the "installment payment" fashioned in the West.
Since ancient times, the Chinese nation has had the custom of sending food to each other during the festival, sending wax flavor in the evening, sending rice dumplings at the Dragon Boat Festival, and sending moon cakes in the Mid-Autumn Festival. Mooncakes are high-priced food, in the early 1950s, the average clerk's monthly salary is less than 100 yuan, a box of mooncakes ranges from 4 yuan to 200 yuan, gifts plus self-offer to buy ten boxes of eight boxes, let alone spend half a month's salary, for the working class, is a big expense.
Mooncakes will allow them to spend on savings and enjoy a 40% to 30% discount, so they are happy to participate. The rich and long-term customers of the rich, who have a large number of long-term customers, are afraid that they will not be able to buy enough mooncake gifts at that time, and they also come to join the mooncake party.
The cake family issued a palm-sized hand fold to the members of the mooncake club, which was printed with the constitution of the mooncake club, and the members paid a certain amount of contributions on a monthly basis for 12 months, and they could receive several boxes of mooncakes before the Mid-Autumn Festival next year (usually there are six to eight models, a total of ten to sixteen boxes). Half of the money will be paid, and the collar cake will be halved accordingly.
Through the production and marketing mode of the mooncake club, the cake family grasps the sales volume of the next year's mooncake, the pre-purchase of materials is more cost-effective, and a large amount of funds is convenient for turnover, so the big and small cake families attach great importance to the promotion of the mooncake club, and every year in June and July of the lunar calendar, they print the charter of the next year's mooncake meeting, and even provide additional discounts.
After the 1970s, the social economy was good, people had a lot of money on hand, buying mooncakes during the Mid-Autumn Festival was no longer a big problem, and under the impact of Western culture, the traditional festival atmosphere and gift-giving atmosphere were weakened, and the number of people participating in the mooncake meeting gradually decreased.
Nowadays, most bakers have pre-sold mooncake coupons at preferential prices to replace mooncake club offers, and there are still not many mooncake clubs.
Know a little more
"Guild" is to gather people's funds to accomplish something,
Members pay on time or on a regular basis.
In ancient China, the form of "union" was:
Wax flavor will be
It is the same as the business model of the mooncake club, but because there are fewer people who send wax flavor, the popularity is far from being good.
God will
It is the oldest association, mostly by the management of the temple duty or related church organization, to collect a fixed amount of membership or free donations, for the birth of the gods to hold taiping Qing, reward god performance, god statue parade and other activities, the participants can be arranged in the front seat to watch the play, participate in the dinner gathering, after the dispatch of the god to burn pork, buns, fruit, etc.
Funeral
The joint venture is to do posthumous affairs, or the Immortal Society.
Silver Club
For the purpose of fundraising, or to justify or bid for the purpose.
For more details, please click on macau magazine - article details (macauzine.net) to visit the 148th issue of Macao magazine.