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Ajax's transfer revenue this summer exceeded 200 million euros, why is Europe's "first black shop" so successful?

author:Red Star News
The summer window of the five major leagues has been closed, and according to german statistics, Ajax ranks first with 216 million euros, of which Manchester United contributed 152 million euros. City, on the other hand, came in second with €159 million in revenue.
Ajax's transfer revenue this summer exceeded 200 million euros, why is Europe's "first black shop" so successful?

Anthony officially joined Manchester United According to Visual China

Top 10 ↓ (Source: Dezhuan)

1. Ajax 216.22 million euros

2. Manchester City 159.9 million euros

3. Benfica 127.3 million euros

4. Sport in Portugal 119.8 million euros

5. Monaco 117 million euros

6. Brighton 113.9 million euros

7. Leeds United 108.2 million euros

8. Juventus 106.15 million euros

9. Bayern Munich 104.4 million euros

10. Lille 99 million euros

In this summer window, Manchester United signed Lisandro from Ajax for 57 million euros, and then Manchester United officially announced the signing of Brazilian international Anthony from Ajax for up to 100 million euros, and the Dutch giants sold players for 216 million euros this year. This caused the crown of the "European Black Shop" to fall on Ajax's head. In the last four seasons, they have sold players for a total of 589 million euros and a net profit of 344 million euros. Red Bull Salzburg has been profitable for seven consecutive seasons, earning only 338 million euros in total.

Ajax transfer list for the past 4 seasons -

Total sales revenue for the 2022-23 season: €216 million; €105 million for signings, €111 million for net profit; and €95 million for the most expensive sale: Anthony (Manchester United).

Total sales income for the 2021-22 season: 46 million euros; 18.5 million euros in draw-in expenditure and 27.5 million euros in net profit; Most expensive sale: David Neres (Donetsk miner) 12 million euros.

Total sales revenue for the 2020-21 season: €109 million; €63 million for signings and €46 million for net profit; €40 million for the most expensive sale: Ziyech (Chelsea) for €40 million.

Total sales revenue for the 2019-20 season: €218 million; €59 million for signings and €159 million for net profit; and €86 million for the most expensive sale: Frankie de Jong (Barcelona).

Fans who follow the Europa League will certainly be familiar with them. Although the attention of the Dutch league is not too high, but because Ajax has been playing in the Champions League for many years, their exposure is still quite strong. And in the European arena, Ajax also has a very big competitiveness, in the 2018-19 season, they also reached the champions league final four, even real Madrid, Juve and other veteran giants, have lost at the feet of this Dutch hegemon.

Ajax's transfer revenue this summer exceeded 200 million euros, why is Europe's "first black shop" so successful?

2018/19 Champions League 1/8 final second leg, Real Madrid 1-4 Ajax according to IC photo

However, the Dutch league is not a mainstream European league after all, which means that Ajax is difficult to retain good players, so Ajax has the title of "star processing factory".

Ajax has a very mature player development system, always sending good players to the major leagues in Europe. As many as 13 people have left the team than there is now Ajax, and although Labuyad, Danilo, Tyton, Mazlawi and Onana are all free to leave the team, the other 8 have exchanged more than 200 million euros for Ajax. And Manchester United's spending on Ajax alone in the past two years has reached 200 million euros!

This is not the end, including Alvarez, Yamber and other Ajax players, have also been targeted by the giants. According to the British media, before the transfer window closed, Chelsea had sent an offer of 50 million euros for Alvarez, but it was rejected by the Dutch League giants. Otherwise, in this summer window, Ajax's income can go up to a higher level!

Ajax's transfer revenue this summer exceeded 200 million euros, why is Europe's "first black shop" so successful?

Image according to IC photo

In general, clubs with severe blood loss have a hard time in the new season, for example, since the 2013-14 season, Monaco has maintained its top three position in Ligue 1. In the 2016-17 season, the team scored 95 points in 38 rounds of competition, and finally won the championship with a lead of 8 points over Paris. In the 2017-18 season, the team finished runners-up in the league, and the 80 points in 38 rounds was still very good.

However, things changed in the summer of 2018. The team began a series of big sell-out deals, and most of the main team was basically sold short, which made the team almost relegated in the 2018-19 season.

But unlike Monaco, even if Ajax loses a lot of blood every year, they can still kill all four sides in the Dutch first division, the previous four seasons Ajax ranked first in the Dutch first division, the first four rounds of this season Ajax won all, the new coach Schluder has a wonderful start.

This is thanks to Ajax's unique business philosophy. They are shrewd in trading in the transfer market, like Anthony, who resold to Manchester United for 95 million euros and only spent 15.75 million when he joined in 2020. And Ajax has a wide range of scouting settings and professional system construction, after several years of research and practice, the team found its own suitable "instant combat strength + youth training" model: the team began to try to spend money to buy some combat effective, but beyond the 25-year-old training golden age of strength of the warriors, they and their own training players, to ensure the results at the same time, continue to engage in youth training. So we can see Ajax signing Austria international Grylic for free, and signing "post-00" defender Ahmed Kan Kaplan from Trabzon Sport.

In the winter transfer window 4 months later, will the Ajax "supermarket" open again?

Edited by Ou Peng

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Ajax's transfer revenue this summer exceeded 200 million euros, why is Europe's "first black shop" so successful?