Located between the islands of Norway, Iceland and Scotland, the Faroe Islands are Denmark's overseas self-governing territories. There are blue skies and white clouds, tundra and sea views, simple folk customs, more sheep than people... If you don't know these backgrounds, you probably can't understand how this violently shaky and dizzying advertising film can win three awards at the Cannes Festival of Creativity.
How small is this part of the Faroe Islands? Its presence is not found on most world maps, and on Google Maps it only has signs, no street view live. The population of the island is less than 50,000, but there are more than 80,000 sheep. The important factor that forced out this idea was probably the lack of funds, poverty gave birth to wisdom, a cute Faroe Island girl Durita Andreassen one day had a whim, decided to simply play the "sheep than people" feature to the extreme, so that more people know her hometown.
Durita Andreassen strapped a 360-degree panoramic smart camera to a sheep, wherever the sheep went, the audience saw. Durita's footage was quickly officially recognized and placed on the Archipelago Tourism Board's website, where viewers who reached the video by visiting the website could adjust the viewing angle.
"Aren't you the master of this land, you come to introduce it to you", probably the judges of the Cannes Festival of Creativity have rarely seen such a moving, novel and small and bitter idea. Durita Andreassen also explained her motivation on social media: "A lot of people don't know we exist, like Google, I hope it can be seen by more people, I hope Google can help us create our own street view map." 」
The follow-up to this is "Google is finally here!" In 2016, the Google Maps team came to the Faroe Islands and completed the street view collection with Durita, which can be regarded as "unforgettable, there will be an echo".