According to Statista, 55% of Malaysians have the habit of taking health supplements. However, health care varieties have many functions, what is the malaysian people's demand for health care products? This issue of i-Buzz Asia Cross-Border Marketing will analyze Malaysian health food consumers, Malaysians are concerned about the "diseases", and what are the "ingredients" and "effects" of popular health products?
Malaysia Health Food TOP20 ConcernEd Disorder: Confirmed COVID-19 as The New Normal; What is the culprit of diabetic urine in the "sweetest country in Asia"?
In the past three years, the new crown virus has been raging, and the number of confirmed cases of the new crown epidemic in Malaysia has soared to tens of thousands of people in a single day. After Malaysia relaxed epidemic prevention measures and opened the country, the diagnosis of Covid-19 is another new normal for Malaysians. Since there is currently no special treatment after the diagnosis of the new crown virus, many Malaysian people will take some health care products after the diagnosis, which has led to the fact that the most commonly mentioned disease in the Malaysian people when discussing health care products is still Covid-19.
Covid-19 is followed by diabetes. Malaysians prefer heavy tastes, and malaysian people's national cuisines such as curry, coconut milk rice, sampa, etc. are high-sugar and high-fat foods; The Indian flinging cakes and fried noodles that the people love are also "heat bombs" composed of grease and delicate starch; It is also accustomed to adding condensed milk to drinks such as lacha, meilu and rose dew, which is not sweet or happy, and is even known as "the sweetest country in Asia". Under the high-sugar diet, many Malaysians are facing the problem of diabetes, so health products have become one of the ways to "control blood sugar".
Malaysian health food hot "ingredient": Malaysians believe that good skin can be "eaten"; Protein is an essential companion for weight loss and fitness families
i-Buzz Asia's Asian Cross-Border Marketing Analysis of Malaysian Health Food "Ingredient" Hot Word Keywords found that the most discussed and valued health food ingredient among Malaysian consumers was "collagen". Malaysian women attach great importance to skin problems, especially the part that slows down aging. In addition to their usual skincare, Malaysians also believe that "external and internal application" can achieve the best results. Therefore, collagen, which focuses on tightening skin and anti-wrinkles, has become the most important health care ingredient for malaysians.
In addition to collagen, vitamin C is also one of the most important health supplement ingredients for Malaysian consumers. In the context of the COVID-19 pandemic, many people are taking vitamin C to improve their immunity and reduce the risk of contracting the new crown virus. In addition, the antioxidant and collagen-making functions of vitamin C can also achieve skin beautification effects at the same time, which is a two-pronged effect.
Among the many health food ingredients, protein is also one of the ingredients that Malaysian consumers value. Many dieters and fitness people in Malaysia have the habit of eating meal replacements, and protein is an ingredient that they pay great attention to when choosing meal replacements. Some netizens also proposed that they would eat it after exercise to reduce muscle loss and enhance metabolic power.
Malaysian health food hot "efficacy": Malaysians pursue "eat a good body, eat beautiful, eat healthy"
Health food efficacy is diverse, through i-Buzz Asia cross-border word-of-mouth data can understand the efficacy of Malaysian health product consumers. Compared with the diseases that the people are most concerned about, it can be found that the efficacy is often related to the diseases that the people care about. The high-sugar and high-fat diet of diabetics is often accompanied by obesity, so the biggest functional demand of consumers of health products in Malaysia is "weight control". From the discussion on the topic of "weight control", it is not difficult to find that many women are too busy taking care of their families and work to burn calories through exercise. Therefore, many Malaysian women also want to be able to use health foods for weight control.
The second biggest demand from Malaysian consumers for the efficacy of health food is beauty and skin beautification. This corresponds to malaysian consumers' special emphasis on health ingredients such as collagen and vitamin C when discussing health food ingredient keywords. In view of the most concerned disease "Covid-19" in Malaysia's health food, the public's demand for health food also includes "enhancing immunity" and "anti-inflammatory". Both before and after the diagnosis, many people buy health foods in order to enhance immunity and fight inflammation. One is to hope that the enhancement of immunity can accelerate the recovery of physical health, and the other is to hope that the body is conditioned through anti-inflammatory products.
Grasp the two major focuses to capture the hearts of Malaysian health food consumers
i-Buzz Asia Cross-Border Marketing in Asia summarizes two key points based on this research material:
First, the main concern of Malaysians is consistent with their demands on the efficacy of health food, and health product manufacturers who want to enter the Malaysian market can prescribe the right medicine for the diseases that the local people are most concerned about and introduce health foods with related effects.
Second, in line with local consumers' demands for health food to "eat a good body, eat beautiful, eat healthy", launch products that can meet the relevant demands. Collagen, vitamin C and protein are the most important health food ingredients in Malaysia, and when promoting products, we can also emphasize whether these related ingredients are contained in products to attract the attention of Malaysian consumers to the products.
#东南亚 #
#马来西亚 #
#保健食品 #