01
The other day was the eleventh anniversary of the publication of the English golden sentence.
At this time of year, Na Ying and her Weibo are all wildly transferred, which in a sense has become a symptom of the times.
The slightly younger friends were very surprised, and they said that the sister was too dare to talk.
In fact, in Weibo several years ago, celebrities were very dare to talk about it. They are all living people who have played Weibo into their circle of friends.
When you create a new account, the first thing you must be to call friends and invite friends to come to each other with a big grin.
Just by reading the text, I feel that someone is holding a loudspeaker and shouting loudly in the ear: It's a brother, come and add me!
Sometimes I hit a wall on other platforms, and I will also be on Weibo to verify my body: I, Huang Bo, let me enter the group.
Trivial daily routines are recorded here.
Before going on stage to open a concert, first send a microblog to fragment the thought, "There are many thieves, the sky is cold, and the mood thief is excited."
When the society is dead at work, don't panic, send a microblog first to alleviate the embarrassment.
Take off your makeup before going to bed, post a microblog to post, at first glance I thought it was a dark version of Avatar.
Late at night, he was cut in line in his dreams, and he did not dare to resist, so he had to wake up and send a microblog to vent his inner mania.
In reality, I heard about the quarrels of neighbors, wanted to help but was afraid, and could only express my anger on Weibo.
Watching the game, waving the flag and shouting, it is bound to have a big bad breath.
After going home and cleaning, it is even more necessary to make full use of the short one hundred and forty words to record the mental journey from madness to madness.
Attached to the precious out-of-print work photos, the magic is a word.
Weibo provided the stage, and people rushed up without hesitation.
You drink at a street food stall and leave a beautiful photo full of emotion.
He greeted the wind and waves on the beach and let out a silent roar!!
She dressed up as Barbie and waited for the blessing of the whole world.
And they, busy with school, are busy with homework.
Fall in love, be loud and open, shout out the other person's name, use words to paint her portrait, and carefully record love.
Kissing doesn't have to bother the paparazzi, it's just your own.
Personal contact information does not bother others to disguise, their own first public.
Raising children, but also to share their own immature parenting experience.
Always crown yourself with deafening words and always remind: "Don't bow your head!" The crown will fall! ”
They also love to memorize lyrics.
If you can't say it, let the lyrics say,—— September, "I hope despair and helplessness go away and fly high."
Celebrities not only love to play Weibo themselves, but also love to interact with their friends, watching those conversations seem to have strayed into the circle of personal communication.
They call each other by unique code names, and a "dead ghost" is bigger than the sky.
What to say and say in private, the same is true on Weibo.
Everyone also dared to fully express their preferences.
Be able to ask questions in public, do you love me or him.
They are equally passionate about interacting with their fans.
Everyone played with the terriers together, set up a society together, and formulated a perfect notice for joining the club, one of which romantically wrote "Love the Moon".
Celebrities play Weibo as a circle of friends, and netizens naturally regard celebrities as friends.
In the comment area, there are footprints where they have come, just like visiting the door to say hello, natural and ordinary.
I had strange dreams, and I had to write comments like I was writing a diary.
Faye Wong once posted on Weibo saying she was nervous.
The comments laughed and quipped, "You are a calm master."
Ni Ni happily shared the movie she had just seen.
In the comments, they discussed the plot with great interest and shared their feelings.
Everyone is very close, it's like sitting face to face and chatting.
Weibo at that time, for everyone, was fresh and interesting.
Including these stars, they excitedly surf the ocean, unabashedly expressing their joys and sorrows.
Brush up on funny things, share them out and laugh together;
See the point of view of identity, willing to express their own empathy;
See people in need of help, but also willing to reach out and point a forward.
Just like we would all do.
No wonder even Faye Wong said, "Weibo is really good, there is flesh and blood."
02
In contrast, now, celebrity microblogs have degenerated into complete formalism.
Na Ying, who once dared to say it, set up a microblog for half a year to see, not much can be seen, the latest is the publicity with the variety show.
Other content is very stereotypical, in addition to promoting their own programs/works, it is to help other people's programs.
There are also some advertising collaborations.
The only one that is more daily on Weibo is the following one, "Give yourself more time", plus two recent photos.
However, tag click into it will find that it is still a soft promotion of activities.
Yang Mi's recent Microblogs have also been occupied by advertising and publicity.
Liu Kaiwei is busy creating momentum for the recent variety show.
Other celebrities are no exception, turning Microblogs into propaganda positions.
Occasionally, something that seems to be everyday appears, with only sporadic text and a large number of photos.
At the same time, personal characteristics are infinitely weakened, overridden by standards, and accounts become stereotyped machines.
They are becoming more and more alike and will only say the same thing.
Even so, many celebrities' accounts are not posted by themselves at all.
I was quarantined in a hotel in Ningbo.
The IP address of the flop fan in the comments shows Beijing.
I attend a music festival in the United States.
When replying to someone, it still shows "From Beijing".
How to see is not a personal operation, belongs to the company's handwriting.
So Weibo simply notified, and celebrities can not display IP.
。。。
Anyway, I know everything.
In this way, Weibo has changed from a circle of friends of celebrities to a boring window, and only the part that meets the requirements is allowed to appear.
No wonder more and more people will sigh, "There are no living people in internal entertainment."
Even with that, the Weibo comment area has also changed its flavor.
Weibo was originally a place for people to comment and communicate. Commenting is the right of every account, as long as you can say your own reasoning, do not make personal attacks, then you have the right to comment freely.
But in the eyes of fans, this is not the case.
They only want to see good, praiseworthy remarks and cannot accept criticism on any level. Even if it is reasonable criticism, it is easy to be labeled as black powder and rumors.
So now go to the comment area of those stars, there are almost no real comments, and the most that appears is meaningless screams and praises, without revealing any information points.
After erasing the name, you can't judge who they are commenting on, after all, such a similar line can be applied to a different name.
It's boring.
What is even more frightening is that this kind of comment not only appears in the comment area of celebrities, but also appears in various Weibo comment areas related to celebrities.
If you send a Weibo with the name of a certain star and make some not-so-good comments, then this Weibo will easily be found by fans patrolling the square, and the friendlier ones may explain and ask you to pay more attention, and the unfriendly will probably be directly personally attacked.
It's like a locust crossing.
Under the interference of invalid information, it is difficult for people to communicate normally, because the real and valid information is covered by formal accusations.
This leads to the fact that we now see those movies, TV series, variety shows, and it is very difficult to find the real evaluation at the first time, because many evaluations are controlled by fans.
This control cuts off communication between the general audience and the stars, and also causes many stars, including the staff behind them, such as the writers and directors, to fail to get real feedback.
It is easy for them to be influenced by this false praise and mistakenly think that their performance is superior. Although this may not be the case.
Weibo has become a battlefield of public opinion, losing the scepter of communication.
03
No change happens suddenly, and so does the change in the stars. If you want to trace the reasons for this, you can always find complex reasons.
The pervasive attention of fans is one of them.
In the past, everyone chased stars, and it seemed that they paid more attention to business ability, and cared more about what works the actors performed and what music the singer sang.
But now, private life is the first thing to be concerned about, but more important business and works have become dispensable embellishments.
As a result, whenever someone becomes popular, people can't wait to archaeologize his past and explore his past and daily life.
What's more, they will take a magnifying glass and look at each resume word by word, trying to analyze and interpret it, not even a single punctuation mark.
There are too many such examples.
For example, Wang Bingbing. Before someone pulled out that she had only passed the fourth grade of college exam twice, lived with her boyfriend during college, and then used this to accuse her of collapsing the house, saying that the pure academic bully had been destroyed.
However, no matter whether she has passed the fourth-level examination, whether she has lived with her boyfriend in college or not, it has not affected her hosting ability; She has never set up a persona, has been working diligently, talk about collapsing the house?
But netizens don't think so. They label a person perfectly, and then hope that the person will fully meet their expectations, and carry out indiscriminate attacks if they are not satisfied.
Since display is risky, don't show it.
Therefore, the sharing of true feelings in the past is gradually covered by the functions that can be seen for half a year. Real people, hidden.
In addition, the trend of reporting has become more and more intense, which has also led to many people not daring to speak casually, because any sentence may become a "handle".
I don't know why, now netizens especially like to cut words.
You wish the motherland a happy birthday, and he thinks you have not said which country the motherland is; You encourage girls to do what they want to do, and he scolds you for seeing no boys in your eyes; Even if you just say that you are very happy to go skiing today, some people will jump out and say that rich people ski, why don't you eat meat...
Anyway, no matter what you say or say, there is something wrong with it.
Since it is more wrong to say more, then simply do not say it.
With this mentality, many celebrities have turned social accounts into publicity accounts. The rather personal content is gone, leaving only dry, meaningless assembly line text.
Boring, but insurance.
Even celebrities who were once keen to share will gradually adapt to the rules and become ruthless publicity machines, no different from zombies.
Expression, becoming something that should not be there, is discarded.
- Because it is easy to leave a handle.
This leads to the fact that everyone looks like a dummy, like wood, like a business tool that has been built, rather than a concrete living person. Because the elements that can build personality are gone.
Therefore, "there are no living people in the inner entertainment" does not seem to be a lie.
The funny thing is that people accuse others of not telling the truth and not expressing themselves, and at the same time looking for loopholes and attacks according to the expressions of others.
04
Not only are the stars who are stared at by many pairs of eyes, even ordinary people do not dare to speak casually now.
It is often said that it is now necessary to write a sentence with ten parentheses, emphasizing that they do not have superfluous meanings, and also confirm that frequent reading comprehension has become a certain norm in the network environment.
Along with the multiple deconstructions of the text, the words are kneaded into different shapes as needed and become the target of the attack.
In repeated attacks and defenses, the desire to express is lost.
One obvious change is that many people don't send circles of friends anymore.
Some friends who love life once liked to send a circle of friends to make records. I also love to watch their sharing, the rainbow after the rain, the new movies or dramas, and the distant stars and the sea, as well as all kinds of strange new gadgets and new things. All interesting.
Now they are not talking, and the circle of friends is only three days visible.
The reasons are similar.
Even on a relatively private platform like Circle of Friends, content posted by individuals is still being judged.
Send a selfie Some people say that you put on X, send some mood and feelings immediately asked if there is gossip, dry some fresh things are also easy to be scolded to show off wealth.
It seems that no matter what the content, there are always people who can find a critical point of view and think of it as your mistake; What's more, it will also take screenshots of the content to the public platform, attracting more people to watch.
Isn't Wang Bingbing's recent encounter a good example?
Obviously, her circle of friends was screenshotted, watched by others, judging her emotional life, but in the end, she herself needed to pay more and heavier price.
There are so many bad things that people simply don't share.
As a result, the circle of friends returned to calm, and only silence remained.
In this way, it is not difficult for us to understand why celebrities are reluctant to play Weibo.
Because on more public platforms, their rhetoric needs to face a "trial" that will only be more!
But this is clearly not normal.
If you do not express it, or always say only the most correct expression of the position, then there is no point in saying it.
The world is not black and white, and we should be able to accept that different people have different attitudes and opinions about different things, rather than just holding the copied number plate and saying the printed words.
Only by expressing more and communicating more can the viewpoints collide, bring new changes and sparks, and form a fresh atmosphere.
Otherwise, the world becomes a pool of backwater, which is not a good thing.
Therefore, the more in such an environment, those who still insist on expressing attitudes and personalities are more precious.
After all, those who have emotions and attitudes are living people, not plastic props produced by assembly lines.
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