The Meta-Universe Experience Hall has become a popular punch point, the environmental service topic has been launched for the first time, and emerging service trade enterprises are shaking their hands
New, service trade fair!
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A number of new technologies, new services and new scenes were unveiled at the service trade fair. The meta-universe experience hall of nearly 10,000 square meters has become the most distinctive hot punch point at the service trade fair, and the environmental service topic set up for the first time focuses on "double carbon", and a number of domestic emerging service trade enterprises are looking forward to accelerating the "going to sea".
With big eyes looking into the distance, the shape of the water droplets on the chest is particularly bright, and a blue swift is welcoming guests with open arms. On August 30, the mascot "FuYan" of the 2022 China International Fair for Trade in Services (hereinafter referred to as the Service Trade Fair) was officially released. Its harmonic sounds of "going to the banquet" and "serving the banquet" mean that the service trade fair invites merchants at home and abroad to join this global feast of service trade.
From August 31 to September 5, the annual service trade fair will have a number of new technologies, new services and new scenes online. The national conference center and shougang park are open to professional visitors and the public from September 1.
Experience the Metaverse in an immersive way
When it comes to this year's hot topics, the metacosm must be on the list. What exactly is it? This year's service trade fair will take people to experience the charm of the meta-universe.
In Hall 10 of Shougang Park, there is a meta-universe experience hall of nearly 10,000 square meters. This is the most distinctive hot punch point at this year's service trade fair, including 3 major functional areas: "Wisdom Origin" Meta-universe Innovation Release Hall, "Civilization Folding" Meta-universe Immersive Experience Hall, "Inception" Meta-universe Interactive Game and Enterprise Exhibition Hall, covering elements such as innovation release, digital art, game leisure, and science education.
Here, the audience can interact face-to-face with the meta-universe digital virtual person, play a virtual basketball game in the meta-universe basketball experience hall, can also enter the meta-universe game without wearing a device, immerse themselves in the hundred famous paintings of Paul Cézanne, the father of modern art, through meta-universe technology, and experience the mimetic world of the sky, jungle and ocean in the meta-universe scene...
In addition to the Meta-Universe Experience Hall, other exhibition areas at this year's service trade fair also have a special love for meta-universe elements.
China Telecom has brought a meta-universe Forbidden City "digital sightseeing route". The exhibition site will virtually present the scene of the Taihe Hall of the Forbidden City, and the audience will be guided by a virtual digital person dressed as a costumed woman, and will deeply explore the city of Beijing where virtual and reality interact, and appreciate the strong Beijing charm.
In the Haidian exhibition area, the virtual human productivity service platform "Yuanwa" appeared in the "Meta-universe + Digital People" section. Another friend named Judy is looking forward to meeting the audience, it is the first virtual digital person in the industry to have a hyper-realistic image, real-time AI interaction, and real-time cloud online access.
According to the exhibition party, the meta-universe experience hall built for the service trade fair includes two parts: permanent venue and temporary exhibition. After the end of the service trade fair, Hall 10 of Shougang Park will continue to build the meta-universe frontier technology exhibition and experience center project, promote the key technological innovation and business model innovation of the meta-universe, and help the service trade fair become a "never-ending" business card of opening up to the outside world.
Environmental Services Thematic Service Trade Fair "New Member"
The highlight of the service trade fair, the special exhibition, ushered in "new members" this year, and for the first time set up a special topic on environmental services.
Located in the special exhibition area of environmental services in the second phase of the National Convention Center, focusing on "double carbon", with the theme of "double carbon empowerment and innovation power", four special zones are set up for low-carbon energy, climate and carbon economy, carbon neutrality and green technology, and "double carbon" demonstration city (natural oxygen bar city), focusing on displaying the latest achievements and technology applications in the field of global environmental services.
The "Deep Sea No. 1" ultra-deepwater field of China National Offshore Oil Corporation, the pioneer perforation projectile technology of China National Petroleum Corporation Logging Co., Ltd. for shale gas development, the carbon reduction-substitution-carbon sequestration scheme of Beijing Urban Drainage Group Co., Ltd.... A range of leading technologies and services were unveiled at the thematic exhibition.
"The theme of the 2022 Service Trade Fair is 'Service Cooperation promotes development, green innovation welcomes the future'. The theme of 'Green Innovation' is reflected in the theme of environmental services. Deng Jihai, executive president of the International Green Economy Association in Chaoyang District, Beijing, said.
It is reported that the topic will also carry out nearly 30 forums and meetings on hot topics such as carbon peak carbon neutrality, double carbon empowerment industry development, carbon trading, and green cities, and deeply explore The implementation technology path of China's low carbon- zero carbon - negative carbon.
Under the background of the continuous increase in the popularity of the global double carbon theme, this session of the service trade fair also reflects the general trend of greening and low-carbon service trade.
Last year, EY, a multinational professional service company that participated in the service trade fair for the first time, launched "A Book to Understand Carbon Neutrality" and released three achievements, including EY's integrated digital intelligence product series program, which was well received by all parties.
Zhang Mingyi, EY's North China Managing Partner, said that this year, EY will set the theme of the exhibition as "Digital Innovation 'Carbon' Road Ahead, Join Hands with Service Trade to Open a New Chapter", focusing on the latest research results and solutions in green sustainable development. EY hopes to use the service trade fair platform to continue to explore new paths of green, innovative development with global partners.
Emerging service trade enterprises are looking forward to "going to sea" to speed up
"At this year's service trade fair, more than 100 well-known enterprises and institutions will release development reports, debut products or technologies, and more than 60 will launch new products and technologies in the fields of artificial intelligence and financial technology." Yang Jinbai, vice mayor of Beijing, introduced. Among them, a number of domestic emerging service trade enterprises such as online literature, mobile games, and digital trade are looking forward to accelerating their "going to sea" with the help of the service trade fair platform.
Last year's service trade fair, the number of visitors to the exhibition area of the mobile reading company Dianzhong Technology exceeded 2,000 people, which attracted the attention of overseas enterprises and audiences. At this year's service trade fair, Dianzhong Technology debuted in the "Technology Empowerment Culture" section with the latest overseas business achievements, looking forward to transplanting online literary creation and encouragement mechanisms to overseas markets, cultivating and tapping the potential of overseas authors, and disseminating more literary works to the world.
Digital technology company NetEase Youdao has participated in the service trade fair for 3 consecutive years, and the company hopes to use the service trade fair platform to further expand its digital products and services to Japan, South Korea, Singapore and other countries to achieve direct contact with industry users.
Mobile game company Palm Fun Technology is full of expectations for this year's service trade fair, and plans to strengthen the global layout in the future, expand overseas influence, market share and global user scale, and make "going out" become "running".
In recent years, China has actively expanded the opening up of the service industry and service trade, and introduced a series of policies and measures to promote the innovative development of service trade, of which the Service Trade Fair is an important one. Wang Dongtang, Director General of the Department of Trade in Services and Trade Services of the Ministry of Commerce, said: "Since 2018, China's service trade deficit has shown a gradual decline, and emerging service exports have become a key factor in the reduction of the mainland's service trade deficit. Among them, the export growth rate of telecommunications computer and information services, intellectual property royalties, and personal cultural and entertainment services exceeded 30%, far higher than the overall growth rate of service exports. (Reporters Zhang Qian, Lai Zhikai, Yang Zhaokui, Ru Xiaoqian)
Author: Zhang Qian, Lai Zhikai, Yang Zhaokui, Ru Xiaoqian
Source: Workers Daily