Article core: The customer leaves you with only three seconds
Body:
There are many kinds of marketing campaigns, but there is a core rule that is already well known.
Customers are willing to give you as much time as they want to show you the value of your ads.
To put it bluntly, this is actually the same as our lives, including interviews, and work.
Just like when you go to find a job, when the interviewer chats and communicates with you, how much time do you think he will give you?
Put into the interview, maybe the interviewer will give you a few questions, before and after, basically, it will give you two or three minutes of time, if your first few questions, or the whole image temperament is good, he is willing to give you two or three more minutes.
But if in the first two or three minutes, your words and deeds, including speech, obviously feel uncomfortable, the interviewer will only, politely say, you go back and wait for the notice.
In life, too, first impressions are so important, because most people will only use a few seconds in the first impression, or a minute or two to understand your situation, to decide whether to cooperate with you, or whether they are willing to make friends with you.
So that's why first impressions are important, others will never give others a second chance, and changing their first impressions is the truth.
So in marketing, it's the same, when you put up an ad or do a marketing event, how long do you think the customer gives you?
Some people say that one minute is two minutes, some people say half a minute, but in fact the real time is only three seconds.
Just like you open an advertisement, the same as the picture that first comes into view, including whether the activity is exciting enough, whether it is attractive enough, if it is enough, then three seconds of time, he is attracted, he goes back and gives you another 3 to 5 seconds, take a closer look at the content inside.
But if it takes more than three seconds. If you don't achieve an attractive effect, then you will basically slip away and will not look anymore
This is in a lot of advertising, how to attract others, but also made, how to be able to break out in a short and fast way, so that customers pay attention to the point, which is what we call the three-second golden rule in marketing.
This is why, from the high talk of the previous few years, to now, with only one sentence, you can think of a brand advertisement, because three seconds must be remembered by others.
As we said, this year's festival does not receive gifts, and only brain platinum is collected.
I love you, you love me, Honey Snow Ice City Sweet Honey.
The easiest way, as long as you keep repeating, or in the simplest way, let others remember you, this is the value of the brand.
Just like we are now, whether it is brushing the circle of friends or vibrato, or short videos.
Why are there many people who, when recording a long video, will say at the beginning that the most important thing to make money is three points, especially the last point, and must see the end.
It turns out that as long as you finish this sentence, the broadcast rate can be increased by 30%, because even if what you said earlier is nonsense, everyone will want to hear why your last point is important, why should I listen?
Three seconds can attract everyone, and the rest is constant repetition.
Before looking at Liu Run's business school, there is such a sentence, that is, the public account of the early years, why attract people, because first of all, your title determines whether 95% of people are willing to open it.
The title is written attractive enough, or everyone pays attention, he will open your article, then look at your paragraph 1, if the 1 paragraph does not work, it will be closed immediately
But if your paragraph 1 is not badly written, then the user is willing to spend another 5 to 10 seconds to see the 2nd and 3rd paragraphs, of course, but after seeing the end, he will feel which article is good, and then generate attention.
So if you really want to do a good job of marketing, attract everyone to three seconds of gold customization at the same time, be sure to dig a hole for customers in each paragraph or before the customer's patience is exhausted, or give customers a reason that can continue to attract you.
This is what is said in the content of each paragraph, the so-called baggage must be buried.
In each piece of baggage, you can lead everyone to continue to read, which can improve your own reading rate and the completion rate on the video.
Always come up with a look of indifference, hahaha put things. Nothing can be solved by doing so.
So everything has to stand up to scrutiny, split it and then combine it, which is the charm of marketing.
In fact, for most people, if you really go to the marketing step, the first thing to have is a certain amount of advertising costs, casting effects, and the second is good design.
How should I advertise and how to advertise words, but for brands in general. Or for small and medium-sized customers who do not have much budget, what you do is still like what you wrote before, don't take marketing too seriously, try to go, imitate to see how people of the same magnitude as you publicize and get customers, this is much more useful than millions and tens of millions of marketing budget expenses.
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