Celebrate the 90th anniversary of the brand with a luxurious sporty style and ingenuity
Shanghai, August 25, 2022 – German luxury sports brand BOGNER Bogner has officially launched its Autumn and Winter Bavarian wool collection, thanking nature for its wonderful gifts and practicing the brand's concept of sustainable development. On the occasion of the 90th anniversary of the establishment of the brand, through the traditional superb craftsmanship from Bavaria, Germany, the brand has always been adhering to the high-quality ingenuity, it is worth mentioning that the brand spokesperson Yang Yang took the lead in interpreting the new series, interpreting the fashion attitude of luxury sports, and the vitality and new posture jumped out.
This year marks an important milestone for BOGNER Bogner, a brand that has gone through a legendary journey of nine decades since its founding in 1932. To celebrate its ninetieth anniversary, BOGNER plans to launch the Frozen Riviera limited capsule range, the BOGNER 007 limited capsule series, as well as the ski resort, professional skiing and DSV series jointly launched with the German Ski Federation in the autumn and winter of this autumn and winter. The entire Autumn/Winter collection aims to provide luxury sports style styling with both luxury quality and sports style for different scenes such as daily urban life and outdoor skiing, and BOGNER Bogner will continue to explore the boundaries of sports and fashion with an infinite love for nature.
The Bavarian wool collection, first released in autumn and winter, was inspired by the Thousand Year German state of Bavaria, which has a thousand years of history and culture. Agriculture is one of the leading industries in the region, and Bavarian sheep is the "crown jewel" in the local agricultural industry, not only accounting for more than 30% of all German sheep, but also known for its excellent quality. Bavarian wool has long been regarded as an outstanding representative of the soft touch of high-quality wool – first of all, the world's unique excellent pasture conditions nurture the precious Bavarian sheep, and secondly, the local shepherds rely on years of experience to grasp the best time to collect wool, selecting only the most precious and soft wool from each sheep, and finally processing it by handicraft workshops in northern Italy in a unique process.
Filled with Bavarian wool, the new range combines a unique quilted texture with a special nylon fabric and is embedded with InfraCycle™, an ingredient that utilizes active minerals derived from nature and continuously releases infrared energy to improve the body's self-circulation, accelerate cell repair, regulate body temperature as well as dry and suppress odors, and help you perform better in your workouts. Spokesperson Yang Yang wears a shirt-style padded jacket with a low-key dark oak tone and a stretchy nylon fabric that is stitched with a unique camouflage quilting stitch, and the loose and smooth silhouette calmly exudes the modern atmosphere of the city. The women's models are exquisite and unique, with the main elements of shiny black nylon and Bavarian wool padding, stitched with distinctive wavy stitching, paneled with 120 tall wool flannel fabrics that are soft and warm.
Bogner's Bavarian wool collection is about to land in the brand's national Bogner boutique and Tmall flagship store, giving you warm protection this autumn and inviting people to explore nature with respect, gratitude and curiosity, and enjoy a luxurious and sporty lifestyle.
About BOGNER Bogner
Since its inception in 1932, Bogner has been synonymous with luxury sports brands, starting with the first generation of founders Willy Bogner Sr. and his wife, Maria Bogner, the brand is committed to combining the comfort experience of sports and leisure with the luxurious contemporary attitude to life, with the concept of continuous innovation, the core essence of the brand is constantly interpreting the core essence of the brand " Athluxury", Functional clothing is constantly reinvigorated with new fashion life and is perfectly integrated into contemporary lifestyles.
Bogner BOGNER officially landed in China in 2020 and began a new journey. At present, it has opened three offline boutique stores in Shanghai Plaza 66, Beijing Wangfu Central and Beijing SKP, and the online Tmall flagship store has entered the Tmall luxury channel. Break the mold with Bogner and explore the boundaries of sport and fashion together, and feel the unique charm of luxury sports fashion.