The epidemic has not stopped people from traveling, and the "micro-vacation" and "5+2" weekend travel lifestyle around the metropolitan area is becoming a rigid demand in life.
A few days ago, the Ministry of Culture and Tourism released the first half of 2022 domestic tourism data show that the first half of the domestic tourism showed four major characteristics, one of which is the significant change in tourist consumption preferences and travel patterns, the rise of "micro-tourism" and "micro-vacation", camping, leisure tourism and other ways to heat up rapidly. It is worth noting that in order to promote the development of the leisure tourism and vacation industry in the suburbs of Beijing, from July to September, Beijing launched "Beijing micro-vacation" destinations such as "Summer Yanqing", "Leisure Miyun" and "Tasting Room Mountain". At the same time, consumers will be issued with a total amount of not more than 30 million yuan of beijing suburban accommodation consumption coupons.
Where are the leisure vacation options in the suburbs of Beijing? Especially under the epidemic situation, travel to Beijing is restricted, and it has become a trend for families, friends and other people to travel in groups, where can you live well and have fun? On August 18, Narada Resort Hotel next to Miyun Reservoir was officially opened. It is understood that the hotel is a rare all-villa resort hotel in Beijing, located in Vanke Vernon Town, adjacent to a number of famous scenic spots in Miyun District, such as Yunmeng Mountain, Yunlongjian, Heilongtan, Nanshan Ski Resort and other scenic spots. With the opening of Narada Resort Hotel, Miyun Vernon Town has formed a pattern of leisure tourism, hotel, catering, residence and other formats of integration, by creating high-quality community public space and providing a more comprehensive consumer service experience, it will further enhance the sense of happiness, satisfaction and sense of gain of regional residents, and help the regional tourism economy and holiday economy development.
Vernon Town is located on the south bank of Miyun Reservoir, 70 kilometers away from the main city of Beijing, about 1 hour and 20 minutes by car, suitable travel distance, scarce ecological environment, 1:1 original replica covers an area of 120,000 square meters of monet garden, whether it is Narada Resort Hotel or Vernon Town, are just right to meet people's pursuit of a new way of life under the epidemic, for Beijing's urbanites to create a spiritual habitat.
31 French-style detached holiday villas
In November 2020, the People's Government of Miyun District issued the "Working Opinions on Accelerating the Development of Culture and Tourism in Miyun District", and the principle of high-quality development is one of the basic principles, requiring "based on innovation-driven, comprehensively improve the supply quality of the cultural tourism industry, enhance the total factor productivity of the cultural and tourism industry, and effectively promote the high-quality and high-efficiency development of cultural tourism." "High-quality leisure vacation products will better meet the needs of tourists."
When the Miyun Branch of the Beijing Municipal Planning and Self-Government Commission completed the planning and acceptance of the reception center of Narada Resort Hotel in Vernon Town, it was mentioned: "The Narada Resort Hotel that has been completed and put into use will become a new highlight of the tourism economic development of Miyun District. ”
It is understood that Miyun is mostly farm and homestay, and there are very few high-end hotels. The emergence of Narada Resort will not only fill the gap of miyun high-end hotels, but also the design of holiday villas will meet the living needs of a variety of people. Zhao Zhizheng, director of the Bureau of Culture and Tourism of Miyun District, Beijing, said: "Miyun's tourism characteristics are mainly resorts and leisure, with the development of the economy and the improvement of people's living standards, we can feel that the citizens' requirements for tourism quality and service quality are improving. Miyun Narada Resort Is in line with the planning and development positioning of Miyun District, and the villa hotel products are fully equipped, which can better meet the personalized tourism needs of consumers and enrich the vacation mode of Miyun. ”
According to reports, Narada Resort Hotel is jointly invested and built by China Investment Development and Vanke, and managed by Narada Hotel Group. The hotel is full of French-style detached villas, with a total of 31 buildings and 93 rooms. Each three-storey three-room suite, double bed room, twin bed a variety of combinations, the use of an area of about 180 square meters, can accommodate 6-8 people. Villa room layout common living room, balcony, parent-child room and other multi-functional spaces, different villas are equipped with different experience facilities such as bathing garden, stargazing terrace, etc., for the whole family, multi-friend vacation needs.
Miyun Narada Resort is all French-style detached villas, a total of 31 buildings. The picture shows the entrance to Narada Resort.
"Holiday in Narada, living in a small town"
The suburban short-term travel and vacation fever has also made the second-home lifestyle of leisure + vacation admired. Compared with "visiting here", choosing a beautiful property in the suburbs of Beijing can improve the quality of vacation life, which has become a new lifestyle choice under the ongoing epidemic.
For Vanke Vernon Town, not only does Narada Hotel meet short-term tourism needs, but also Vernon Town meets long-term living life, which can be described as "vacation in Narada, living in the town".
Talk about why miyun or even vernon town? A number of people living here summed up a few points: the distance from Miyun to the main city of Beijing, the natural oxygen bar, the beautiful environment, the Monet Garden in the town, the Happy Farm and the community activities full of life.
In fact, the excellent ecological environment that nature has given to Miyun has given people the most original motivation to yearn for here.
Miyun, located in the northeast of Beijing, is surrounded by mountains on three sides, nourished by the miyun reservoir in the middle of the turquoise waves, and the Chao river and the Bai River converge in this area. In terms of water resources, the well-known Miyun Reservoir is the largest reservoir in North China and the most important source of surface drinking water in Beijing, known as the "Pearl of Yanshan Mountain", which makes the environmental quality of Miyun surface water at the best level in the city. In terms of air quality, Miyun's negative oxygen ions are about 40 times higher than those in urban areas, which is a rare natural oxygen bar in Beijing. At the same time, the vegetation coverage rate of Miyun is as high as about 72.3%, and there are about 123 large and small rivers, which makes the entire Miyun area create a unique livable climate.
Good mountains, good water and good ecology make Miyun one of the preferred destinations for Beijing urbanites to relax or settle down. It is understood that in the first list of Beijing net red punch cards in 2020, 10 points such as Yunmeng Mountain Scenic Area in Miyun District (ropeway and love theme scenery), Simatai Great Wall (night view), gubei water town (Wangjinglou Hotel, light show) are on the list. In 2021, "Top Ten Most Beautiful Rural Roads", miyun reservoir south line in Miyun District was on the list. In 2022, Jianyan Village in Xiwengzhuang Town, Miyun, and Shengshuitou Village in Henan Zhai Town were listed on the list of beautiful leisure villages in Beijing.
The town of Vernon, which is close to the Miyun Reservoir, is based on the planning of The Town of Giverny, which inherits the natural beauty of the French pastoral to the outskirts of Beijing and becomes another Internet celebrity punch card in Miyun.
The special feature of Vernon Town is not only the reproduction of original stone buildings, bell towers and other iconic architectural elements that represent the temperament of Giverny, but also the landscape style of Giverny style.
In vernon town, Vanke 1:1 original reproduction of the 120,000 square meters of Monet's garden, where there are countless hydrangeas, water calamus, hundred lotuses, rhododendrons, apple orchards, flowers, large lawns, zoos, old mills, Monet studios, water lilies and so on.
In the small town of Vernon, Vanke 1:1 reproduced the 120,000-square-meter Monet Garden.
The owner, Ms. Han, has been living in the small town of Vernon since her retirement. She said her little granddaughter was particularly fond of Monet's garden, "Every morning after getting up for milk, she would go outside to play, and we would take her around the garden, three or four times a day." Her favorite thing to go to is the zoo, and she sees little alpacas, but she likes it. ”
"One day, a small alpaca was released. Looking at the past from a distance, the green lawn, the blue sky, the beige alpaca, against each other, are very beautiful. Ms. Han recalled excitedly.
The owner, Mr. Wang, chose Vernon Town at the beginning of this year, "My reason for choosing here is the structural setting of the house, the overall management of the property, the overall green atmosphere of the community, and the good traffic conditions." Under the epidemic, the field is basically impossible to go, the transportation cost is also high, it takes more than an hour to go to the town, and my motorcycle can drive directly to the doorstep. ”
In fact, with the occupancy of the owners of the first and second phases, the supporting facilities of the community are also gradually improved, the opening of the Narada Hotel, the town street, the sunrise canteen, the planting and picking of happy farms... The town gradually became lively.
The town of Vernon is not only the owner's town, but also becomes a regional activity center, and every weekend, many people will bring their families and children to the town to play and spend a wonderful weekend.
The "presiding" model makes the town "alive"
The success of the well-known resort town of Aranya is mainly due to the deep community operation - creating a society of acquaintances and rediscovering the intimate relationships between neighbors and people. As a result, Aranya built a lot of public space in the community to get together, turning everyone into neighbors, good friends, acquaintances.
For Vernon Town, it is also trying to make the town "alive" through community operation.
"After the owners of the first phase and the second phase moved in, we began to think about what is the real town, we interviewed and communicated with the owners, and changed our thinking in thinking, from the logic shown in the traditional development demonstration area to the business logic of the real life of the town owners." The head of Vanke Vernon Town said.
In order to make more small-town residents participate in the construction and operation of the town, Vernon Town has done two things, the first is to open the public space of the town to the small-town residents. "All the public buildings that were previously used for display, including the bell tower, flower house, lawn, mill, etc., are really operational, and the main body is handed over to the owners, such as the mill, who is the main person, spends money on decoration, and becomes a gathering place for cafes and camping. Another example is the flower house, the owner pays for coffee beans, opens coffee, pastries, afternoon tea and other courses, in winter, some owners do not live here, they will be expensive flowers in the flower room. The person in charge of The town of Vernon introduced.
At the same time, Vanke launched the town's "manager" model, inviting town owners who love life and like to share, create their favorite activity communities, invite people with the same interests and hobbies, participate in the town's community activities, and build a platform to connect neighbors.
Up to now, there have been communities such as the Café Friends Association, the Woolly Thread Group, the Matthew Children's Market, the Yoga Club, and the Yulin Society in Vernon Town, and the team of "principals" has gradually grown and developed.
"From 1 to nearly 20 principals, the activities of the clubs established by each manager are probably participated by nearly 100 people." The person in charge of Vernon Town said that like a yarn ball, not only the owners play by themselves, but also really go out and give the woven scarves, hats, gloves, etc. to the elderly people in the nearby nursing home.
Communities such as the Café Friends Association, the Woolly Thread Group, and the Matthew Children's Market have emerged in the small town of Vernon. The picture shows the community activities of the Yarn Regiment.
Through community activities, the owner's neighborhood atmosphere in Vernon Town is even stronger. Ms. Ma, the owner, said: "When I was a child living in the Beijing compound, I felt that the relationship between the neighbors was very good, but then I moved into the building, and the neighbors became very polite. Then to the small town of Vernon, the owners of phase I and Phase II sit together, much like a family. I remember that a neighbor sister invited me to dinner because I was a minority, and she made sheep scorpions on purpose, which was really touching. Eating at a neighbor's house, for more than fifty years in my life, was truly the first time. ”
As one of the first batch of owners to stay, Ms. Ma not only actively took the lead in participating in community activities, but also walked out of the town and into Miyun local area. "I participated in the drama activities for the 60th anniversary of the construction of Miyun Reservoir, and deeply understood how much sacrifice the People of Miyun have made to protect the green mountains and green waters. As a new Miyun person, I also hope to do my best for the spread of Miyun Reservoir culture. Ms. Ma said.
For today's Vernon town, there are people living, operating, supporting, popular, "I hope that the town is everyone's town, a lively town, the former villa, is to see the trees do not see the villa, our town, want is happy, harmonious, real life." The head of the town of Vernon said.
Text/Duan Wenping Photo/Enterprise Provided
Edited by Juanjuan Yang Proofread by Lucy