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Among many mobile phone brands, the retention of Apple's mobile phone is relatively high, and the pricing is relatively high. I have to say that Apple, which has a certain technology, is "pampered and proud". Even if it is not cost-effective, the sales of Apple's mobile phone products have always been far ahead.
When it comes to Apple mobile phones, we have to improve the biggest advantage of Apple mobile phones, that is, fluency. Compared with Android models, after two or three years of use, there will be a stuttering phenomenon. This not only affects the experience, but also reduces the life of the phone.
This is also why people are willing to spend more money on Apples, rather than spending less money on domestic mobile phones. After all, the most frequently used electronic products in our daily lives are mobile phones. A good mobile phone product brings a different sense of experience.
Compared with the domestic flagship mobile phone, the value retention of Apple mobile phone is indeed high, but as an old flagship model, it is difficult to escape the fate of price reduction. For example, it is about to enter September, Apple's latest generation of iPhone 14 series is about to go online, then the previous generation of flagship models, iPhone 13 series of the entire series of prices have been reduced.
However, the decline is not very large, as the previous generation of the iPhone12, the decline is really large, straight down 2500 yuan clearance. From a high-end flagship model, directly into the mid-range machine market. The iPhone12 was released in 2020, Apple's autumn conference, and the listing time is relatively long.
However, the iPhone 12 is Apple's first 5G phone, so it is not too far behind. Now that 5G networks are gradually popularizing, consumers are more willing to start 5G mobile phones. In fact, when the iPhone12 was first released, the pricing was relatively high, and it also retained 64GB of storage space.
Among them, the price of the 128GB version is as high as 6799 yuan. Compared with the early days of the iPhone13 listing, the same is the 128GB version, priced at 5999 yuan, there is indeed no price advantage. However, on a certain east platform, now start with the iPhone12, or the 128GB version, as long as 4299 yuan.
The difference is 2500 yuan, which is really very attractive, equivalent to falling out of a mid-range machine. And the iPhone12 product is still very resistant to fighting, even if you start now, the configuration is not backward.
First of all, this is a 5G mobile phone, iPhone12 is the first train on 5G, compared to the iPhone 11 is not so lucky. Secondly, in other aspects of the configuration, there are also remarkable places. In the core components, it is equipped with a self-developed A14 bionic chip, which adopts TSMC's 5nm process technology, high performance and low power consumption.
Compared with Android models, chips in the same process process are really excellent. In terms of screen, OLED screen, 6.1 inch screen. The rear uses dual camera, 12 million pixels. We all know that Apple "squeezes toothpaste", in fact, each generation of Apple flagship, the promotion is not big.
The iPhone12 doesn't have much of an improvement for the iPhone 13. And they are all 5G mobile phones, so if you consider the price issue, the iPhone12 has more advantages. Users who have not yet started, can start, this is the real "leak". However, such a low price is limited, and you can't enjoy the low price after that.