Mango Station seems to be a bit "unfavorable" this year.
As soon as the "ban on entertainment" bell rang, its ace variety show "Happy Base Camp" immediately stopped. After struggling for a while, he transformed into "Hello Saturday", and was embarrassed to accept the review of the market.
I don't know whether it's because of "unforgettable old feelings" or because of "falling into a well", anyway, no matter how hard it tries, the voice of doubt has not stopped.
There are spit Xiao Yang: let the robot be the host of the program is really less flesh and blood, less emotion, "this is the most stupid behavior."
In fact, Hunan Satellite TV is painstaking. You know, this machine host can be described as a sky-high price: the cost of every 1 second may exceed 10,000 yuan.
There is a nostalgia for Xie Na Wu Xin, complaining about the new host: Xie Na is not in Feng Xizhuo! Inadequate? Cai Shaofen! Not enough? AI!
There are spit content: "Whether it is the theme or content of the show and the guests will make people feel surprised" "Really disappointing", "The format of the program is to change the soup without changing the medicine, there is nothing new, and the previous fast book is the same" "Each issue invites a few guests, and then play the game and end awkward chat".
Although the bad reviews are continuous, the good news is that the ratings are not bad, and they are also favored by people's dailys, guangming daily, and Xinhua net.
But in the second quarter, even the ratings fell all the way, and none of them could break through 0.6%.
On July 23, Hello Saturday celebrated its third-quarter debut.
Will it continue to languish, or will it create highlights to amaze the audience?
For He Jiong and Mango Tai, it is not a small test.
Just when Mango Terrace was nervous, "Hello Saturday" was desperate.
The ratings of the first episode of the third season were gratifying, directly taking away the good results of the first rating of prime-time national satellite TV variety shows, and won a new "opening red" for Mango Station.
Even before the show started broadcasting, it had received more than 140 hot searches, which was really unaired.
Highlights are outstanding, "Hello Saturday" is finally "coming back to life"!
First, members who bring their own traffic
I have to say that Mango Station is really well versed in market demand and understands the psychology of netizens the most.
Xiao Yang, who was much condemned by the audience, has disappeared; And the 21-year-old beauty host Feng Xi has become the only member of Mango Station besides He Jiong.
On the one hand, because Feng Xi is deeply recognized by the audience; On the other hand, after the experience of the first two seasons, she can indeed play a stage role, can cooperate with He Jiong to promote the show, and is also at ease.
Teacher He still serves as the host, after all, he is the soul of "Hello Saturday".
In addition, with the suspense drama "Crime Hunting Atlas", the topic of frequent hot searches has been triggered, the popularity has remained high, the popularity has risen sharply, and the number of fans has increased by several times;
There is Peking University bully, famous talk show actress Li Xueqin.
This seemingly inconspicuous girl has many fans, with 10 million fans on Douyin alone.
Moreover, she is also a popular figure in major media and major variety shows, and even the stars who have been on variety shows together like her.
There are Guo Degang and Yue Yunpeng, Qin Xiaoxian, who is at the top of the popularity list of the Deyun Society;
There is Wang Hedi, who is surrounded by Korean fans and paralyzes the Airport in South Korea with a face that is unique;
Of course, the most surprising thing for netizens is that Yang Zi has become a resident guest of "Hello Saturday".
How hot is Yang Zi?
Hunan Guangtai posted on July 4 about the third season of "Hello, Saturday", when the show had not yet officially aired. However, during the recording period of just two days, more than 20 hot searches on the whole network were obtained, and almost all of them were related to Yang Zi.
Tired of the old and happy of the new, the common sentiment of people. Fresh faces are a weapon to attract netizens.
Not to mention that this is still a group of popular stars.
They laid a solid foundation for the popularity of the show.
Second, the colorful content is interesting
Turquoise stage, beautiful women, gorgeous cheongsam, oil-paper umbrella overhead, soothing dance.
Xu Song came, and between the openings, the music was gentle. Feng Xi could not hide his excitement, and screamed in tears, "Qingming Rain".
And that's not all. Then there was "Plain Face", "Half City Smoke and Sand", "Thousand Hundred Degrees", the classic skewers burned, and the whole scene was ignited.
Then, hundreds of fans collectively sang "Su Yan" and turned on the tear-jerking mode.
Netizens sighed, "I am a big man, I can't hold back tears."
Wang Hedi Yu Shuxin danced "Dangerous Party". A green, a sexy; One is feminine and amorous, and the other is heroic.
The stage is filled with sweetness and restlessness between couples.
In addition, Li Xueqin fought Zhao Xiaotang Yu Shuxin to win the "number one sweetheart", enlightening the world that fat girls also have spring.
Instead of worrying about appearance, it is better to improve temperament, enhance ability, and cultivate temperament.
After all, although the appearance has the charm of fascination with sentient beings, what can really impress people must be something else.
In the poem "Like a Person", it is mentioned that people interact with each other, "starting from appearance, falling into talent, and being loyal to character".
What else does the teacher explain about "sweetheart":
"Wang Xinling boys and Wang Xinling girls represent not only sweetness, but also maintain an optimistic and positive attitude when life is smooth or encounter difficulties, and the corners of the mouth are always upward!"
Grasping the soul of the show requires the output of the right values.
Because, the content determines the height of the program.
It needs to be both ornamental and enlightening; It can make people feel relaxed and happy, but also be entertaining and educational, which is the meaning of the program revision.
Three, retro nostalgia Ace theme
Recently, a song "Love You" set off a wave of "Wang Xinling Boy", and also set off a collective memory of youth.
Nostalgia is not a patent of the elderly. Weibo once did a survey, and some post-90s generations began to be keen on brushing classic old films.
Why?
The pace of life is too fast, there are too many uncontrollable anxieties in reality, and some post-90s generations have also entered the year of establishment. The ups and downs in the workplace, the interpersonal relationships in life, the support of the elderly and the support of children in the family, and the conflicts between husband and wife give them pressure from different angles.
Sometimes, full of sourness but nowhere to tell. And proper nostalgia can relieve the depression in the heart.
The mango stage, which has the reputation of "the most knowledgeable young people", seized the favorable opportunity and played the "retro" trump card just right.
The theme of the third season of Hello Saturday is "Retro and Memories". To this end, the program team also specially "spent a lot of money" to create an "old street", filled with the atmosphere of the early 21st century, reproducing the clothing stores, audio-visual stores, tea shops, "big head stickers" shops, commissaries and other street scenes of that year.
Coupled with the magical reproduction of the original music of guests such as Wang Xinling, Yang Rong, and the Times Youth League, the youth memories of a group of people were instantly awakened.
Therefore, as soon as the first episode of the third season was broadcast, it turned the tide and locked in the top of the ratings list.
He Jiong and Mango Tai could finally rest assured.
With the blessing of many highlights, "Hello Saturday" has finally "come back to life".