As we all know, every time to various festivals,
It's the big delivery time of the brothers' new materials,
Tanabata, which just passed, was no exception
Husbands Tanabata Hiroko,
It's the best dream material for my color batch,
After all, the perspective of previous years has been like this.
Infinite shame
Do you want the key to open the door of my heart?
But！ What happened to Tiffany this year?
This vicissitudes of makeup, the devil's color palette,
Are you sure you're shooting a Tanabata commercial??
After half a year, less than the speed of aesthetic light,
I dare not say that it is Gong Jun 10 years later,
Or a one-click grinding song chengxian...
If you don't think there's anything about it,
You can compare the materials of other homes,
Just know how thorough the girl blue overturn is.
We don't understand, we don't dare to ask,
Is it a shrinking budget or an aesthetic decline,
This year's big-name ads are ridiculously low and neat.
In addition to Lao Gong,
There are also a lot of handsome men and beautiful women who have been brutally killed,
Today I invite the sisters to appreciate,
Big-name advertisers self-destruct a lifetime.
Male celebrities in the high luxury circle of popularity,
Not inferior to beauty endorsements,
But the brand dads who are often five or six figures,
The aesthetic is surprisingly blunt and uniform.
Just say such an ascetic and expensive face
How to shoot it will not be too bad, right?
But you never think of it,
What a violent way they will open it.
Handsome as Cai Xukun,
I can't escape the fate of being auntized,
Feel the background changed to red,
You can also directly endorse Jin Bafu
This strange and familiar makeup,
Isn't it really the same as Aunt Pearl?
And Bulgari as a big man in the jewelry circle,
The aesthetic is actually really greasy,
Obviously, there are so many senses of luxury in this world
High cold mysterious type
Abdominal black juvenile type
But he prefers the suit oil head package,
Big-name cabinet brother haute couture,
Every spokesperson deserves it!
We don't understand why.
Gao Luxury is always obsessed with putting each charming husband
Unified to build a middle-aged successful man!
(Also to open the ten-stage microdermabrasion uniformly)
This stiff and old shape,
Does it look more expensive?
It can only be said that the aesthetics of big names also have differences,
Compare Prada's Tanabata blockbuster,
The above few are simply invisible.
Compare the filming of major magazines,
You can understand what is called hanging.
Or De Beers' Flower Butterfly series,
Flower shirt and wet hair styling instantly regain Kunzi's ascetic temperament,
Tempting and dangerous like a butterfly
Without the business elite style blessing,
The unruly hair and defiant eyes are exclusive to the nobility of the leizi
What a suit oil head,
Gaga's home style Look is the young master himself
(Gaga and Jade Dragon tea aroma is really good match)
The same is the advertising shoot,
Put it in the magazine here and all of a sudden the taste is right,
So different handsome,
How can it be sealed by a templated shape!
Of course, the stereotypes of luxury goods do not stop there,
Every action and expression,
They were all stiff enough to look like they had been designed in advance.
You can see Yang Yang personally performing
Spin and jump and close your eyes again
Open your eyes
"Eh? Your Kyozun reached" (bushi)
You can see mass-produced warm male crooked mouth killing,
Will you fall in love with me~
To tell the truth, these actions can not be said to be ugly,
But just read it,
They themselves may be quite embarrassed inside,
It's better to let them be themselves.
I am in the Coca-Cola Cantonese kind of confidence and relaxation,
None of the five-figure Bulgari could give
Let's change the style,
Panasonic advertising is also super calm and comfortable
In the end, the calm and cold in Yang Yang's temperament,
It is not suitable for pretentious movements,
Hard sleeves will only look at all kinds of unpleasantness.
Just like Aoi classmates are not very suitable for warm male settings,
Forcing an awkward laugh is not as good as being expressionless.
Mysterious disease petite wind it does not stir?
Don't high-cold musicians cool?
(That's why it's all said that Prada is the real darling spokesperson)
In short, some of the big names are,
Handsome guys have a hundred ways to open the heart,
They have to choose the most embarrassing one,
Fans looked at it with a face full of rejection.
The easiest way,
I really won't just slap my face,
Also ten times more natural than well-designed ugly moves!
This year's big name advertising,
Give people a sense of feeling that all the money is spent on endorsements,
Brand ambassadors are becoming more and more advanced,
The material is getting lower and lower.
This is what the big cousin can't save the studio wind outside the shooting
Can only say Bulgari, worthy of you!
Of course there are more excesses,
I can't believe the extent of the location.
What do you think of the retoucher?
What's more, direct studio shooting + post-production,
The problem is that you also have to be real.
Every time I see this floating background, I think,
Which roof is Xiao Zhan standing on?
This kind of doubt has also occurred,
A jewelry wide honey juice angle
Little Orange was sitting in the lotus pond
The other two don't know who copied whom,
A set of operations that flow through the clouds,
A bucket of paint completed the Tanabata advertising campaign,
Isn't this really a scam?
There's also a surprising and consistent looking in the mirror
(Let's not talk about why girls do such oily actions)
I have to think of an old terrier 10 years ago,
Now it's still used for such a simple pleasure,
Isn't this laziness what it is?
Jewelry bags are good to sell a five- or six-figure,
Advertising costs as little as five dollars,
Casually pat things in the shed,
It's hard to come up with a location that's like a cutout.
But to say that the inertia of the big names is rotten,
What about these excellent works.
Studio shooting can also be very beautiful, ah,
Loewe did just that
Since the money was spent out of the scene,
Shouldn't people be one,
Shoot out the high-level sub-sub that should be filmed outside
There are even brands that can put ads
Made into an MV blockbuster,
The sense of story that overflows the screen is that I have to replace the co-driver
The picture is exquisite,
Can it be said that it is more advanced than some movies?
The picture is beautiful, and there is a story at the same time,
There is also a hint of childlike fun and fantasy~
So perfunctory and follow the heart,
The difference is really visible at a glance,
Don't fool consumers anymore OK?
This series of pendulum operations,
I would like to call it the pride of the big name,
Probably think that no matter how bad my advertising is,
There are always people willing to pay.
But consumers are not perfunctory if you want to,
The respect of brands and consumers is mutual,
It's not the era when you add a logo to coax up the price of pigs,
The volume still has to be rolled up