On the occasion of the autumn, hungry officials announced the new seasonal official Zhou Shen, and used a 12-hour super long free single live broadcast, please drink the first cup of milk tea in autumn.
"Hungry Season Officer" as a long-term IP opened by Hungry mo from last year's winter solstice, in this year's Liqiu ushered in the new member of Zhou Shen, as early as the previous summer solstice free single activity out of the "send points" of Zhou Shen, once again gave Liqiu "clear clues", attracting many fans to actively participate in answering questions, more enthusiastic response to the second creation competition, to achieve a break in the circle. Ele.me hopes to take advantage of the national style temperament of this popular idol to innovate the traditional seasonal gameplay and bring consumers a sense of ritual of traditional seasonality.
In addition to the official announcement of the new seasonal official, Hungry Mo also linked the platform head brand, authoritative institutions, and star masters on the day of liqiu, and created a Weibo Douyin dual platform 12-hour guess answer free single live broadcast, upgrading the free single game and sending users the "first cup of milk tea in autumn". Before the live broadcast, Ele.me also released a 1000 question bank to users to "prepare for live broadcasting", covering health, history, common sense, life knowledge and other fields, triggering the "national brushing fever". This is also the original intention of Hungry Mo to do this super long live broadcast, with the answer as the core of the creative play, in the edutainment to achieve mental implantation, hoping to bring everyone the benefits of the autumn at the same time, but also through the answer to the question activities to popularize more life knowledge, pass on more seasonal culture.
