In the past half a month, what new products have appeared in the tea drinking circle? What are the new trends in this summer's new products?
"China Beverage Express" selected 70+ new drinks on many recent tea brands, and reviewed them together——
Nesher's tea
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1. "Domineering Qingti", "Qingti Latte", "Domineering Cheese Qingti"
"Domineering Qingti": Using sunshine rose Qingti, with gardenia dyeing summer tea base.
"Green latte": Milk collides with coffee, embellishing the flesh of the green fruit, "coffee that can chew the flesh".
Domineering Green Lift products
2. Tanabata New Product: "Domineering Strawberry Tornado"
Strawberry + 4 kinds of fresh fruit, 1L capacity of domineering one barrel of fruit tea.
Tanabata New Product: "Domineering Strawberry Tornado"
3. Domineering bucket of melon, domineering watermelon
Domineering bucket of melon: 1L oversized capacity, hand-cut unicorn watermelon slices, freshly beaten into a watermelon smoothie, with crisp and refreshing horseshoe dice on the bottom.
Domineering watermelon: 500ml capacity, plus coconut ice cream can get hidden eating, refreshing fruity layers are rich.
Nesher's tea domineering a bucket of melon
Hi tea
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1. Tanabata New Product: Chinese Inspired New Product "Only Like Green Taro"
Xi tea cooperates with the stage poetry drama "Only This Green", selects "green" as the main color, takes matcha as the core element, and matches the classic Yuan Xi tea custom taro puree to optimize the betel nut taro to ensure the taste of the powder and the richness of the aroma.
Hi tea "only like green potato"
Tea 100 courses
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1. Violent Lemon Series
"Violent Lemon Green Tea": Perfume lemon + lemongrass + bergamot, with dragon bud jasmine green tea base.
"Violent Lemon Black Tea": Perfume lemon + lemongrass + bergamot, with Yunnan Big Red Leaf Black Tea Base.
"Violent Lemon Oolong": Perfume lemon + bergamot, paired with oolong tea base.
Tea Hundred Pills Hit Lemon Series
2. "Super Melon"
1L pack of oversized capacity, cool watermelon + classic raw coconut, add smooth custard, add soft glutinous multi-layered taste.
Tea Hundred Courses "Super Big Melon"
3. Red Raspberry Drink: "Red"
Shangzhi red raspberry, which adopts the title of "National Geographical Indication of Agricultural Products", is paired with five-fold jasmine tea and classic perfume lemon.
Red Raspberry Drink "Red Bright"
Books also burn fairy grass
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1. Lemon tea series
Grape lemon tea: sweet grape juice + perfume lemon + Bitan leaf jasmine.
Duck Feces Lemon Tea: Perfume Lemon + Duck Poop Fragrant Tea Base.
Book also "Grape Lemon Tea"
Book also "Duck Lemon Tea"
2. "Fairy Grass Black Lemon Tea"
It also belongs to lemon tea, but this one uses liquid fairy herb dew as the main ingredient of the product with perfume lemon.
Book also burned fairy grass "fairy grass black lemon tea"
3. Bayberry series
Duoduo Bayberry: Popcorn arbutus with jasmine tea.
Bayberry White Moonlight: Bursting bayberry with glactic acid bacteria.
Prickly Pear Plum: Sweet and sour arbutus combines with the flavor of prickly pear, paired with a rich camellia oolong.
The book also sells well in the Bayberry series
CoCo is available
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1. "Midsummer Melon Ice", "Midsummer Melon Ice"
"Midsummer melon ice": fresh melon is used as a raw material, and the top is decorated with a cream, which is sweet but not greasy, and the taste is light.
"Midsummer melon ice": "Midsummer melon ice" is made of Xinjiang Jiashi No. 2 melon, and then milk is added, and the milk aroma and fruit aroma are integrated, and the taste is rich and layered.
CoCo can be "midsummer melon ice", "midsummer melon ice"
2. Freshly boiled mung bean ice series
"Freshly boiled mung bean ice": selected high-quality mung beans are hand-cooked daily, mung bean paste and crispy base, and then add mung bean paste and ice cubes whipped into a smoothie, sweet and ice superimposed, heat relief MAX.
"Freshly boiled mung bean milk ice": mellow milk blended into mung bean smoothie, delicate taste, moderate sweetness.
"Freshly boiled raw coconut mung bean ice": Fresh raw coconut milk and mung bean paste are now beaten into a delicate smoothie, mung bean paste and crispy notes make the taste richer, and the rich coconut and bean aromas are perfectly blended on the tip of the tongue.
CoCo can be freshly boiled mung bean ice series
3. "Milk tea ton ton"
CoCo duke co-named Ele.me launched the "Milk Tea Ton Barrel", based on milk tea, mixed smoothies, full of 1L capacity, adding fresh taro, melancholy, pearls, pudding, fairy grass and other small ingredients, is the ultimate dream of milk tea control.
"Milk tea ton ton ton"
Ancient tea
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1. Raw coconut latte ice cream
Gu Ming uses custom coconut ice cream, coconut ice cream and raw coconut milk to select high-quality Arabica coffee beans from Ethiopia and Brazil. The addition of coconut ice cream and raw coconut milk further balances the thickness and slight bitterness of the coffee, the interweaving and collision of sweet and bitter, showing the unique style of coffee, and the pearl Q bomb at the bottom is chewy.
Ancient tea raw coconut latte ice cream
2. Ice curry lime
Fresh yellow lemon collides with coffee berry, mellow with a playful lemon fragrance, and the aftertaste is sweet and leisurely, refreshing.
Ancient tea "ice coffee small yellow lemon"
3. A bucket of double burst lemon
Choose South African yellow lime with Cantonese perfume lemon.
The two lemons collide, each taking its own strengths, and the clear acid and long fragrance are intertwined, and the taste and aroma are both. 1000cc of super-sufficient portions, exclusive blend of duck feces fragrant tea base, the aroma is more full and long, tea aroma and fruity aroma intertwined, more can set off the freshness of lemon. In some areas, it is a songyu oolong tea base, which is mellow and refreshing, and the roasting aroma is long.
Gu Ming a bucket of double burst lemon
4. Avocado series
Cheese Jelly Avocado: Avocados and milk are whisked into smoothies topped with a salty sweet and mellow milk cap.
Coconut Coconut Bumping Avocado: Imported Haas avocados are now freshly sliced and pureed, colliding with sweet, creamy Thai coconut water.
Ice Coffee Raw Coconut Avocado: Avocado meets raw coconut latte, with a triple flavor of coffee, coconut and avocado.
Ancient tea avocado series
Yihetang
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1. "Little Apricot Luck" series
"Frozen little apricot luck": the sweet and seductive peach flesh is fused with the dense apricot smoothie, the jasmine green tea is overflowing with aroma, the taste is rich and worth five stars, and the peach apricot is full, bringing a sweet and sour magical taste.
"Peach peach small apricot luck": frozen apricots use Q bomb crisp acacia honey jelly to base, and then whisk the apricots into smoothies, "apricot" double the luck, good drink full points, savor, jasmine fragrance lips and teeth left fragrant.
Yihetang "Little Luck" series
2. Tanabata New Products: "Lemon Wheat Juice", "Double Green Olive Oil"
"Lemon wheat juice": highlights the unique aroma of wheat grass, sweet and sour, fresh and just right, degreasing and degreasing extra light.
Yihetang "Lemon Wheat Juice"
"Double Green Olive Oil Citrus": Add the natural juice, return to the sweet soul, the whole cup consumes about 17 oranges, 9 olives.
Yihetang "Double Cui Olive Oil Mandarin"
7 points sweet
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1. "Peach Perilla Super Lemon Tea", "Violent Super Lemon Tea", "Sunshine Rose Burst Lemon Tea"
"Peach Perilla Super Lemon Tea": Seasonal fresh fruit peach + perfume lemon + flavored perilla + camellia oolong / green tea base optional.
"Violent Super Lemon Tea": Perfume lemon + Tieguanyin oolong tea soup, "Lemon Ice Extract" upgrade, fruit acid and fruit aroma perfect release.
"Sunshine Rose BurstIng Lemon Tea": fresh fruit sunshine rose grape + perfume lemon, fresh and tender sunshine rose grape and lemon natural hand pounding, cool ice lingering, lemon Qixiang refreshing.
"Peach Perilla Super Lemon Tea", "Violent Super Lemon Tea"
2. Limited new fruit coffee series
Raw Coconut Latte for Avocado: Rich coconut milk, refreshing coconut water with the unique butter taste of avocado.
Camellia grapefruit American: Camellia flavor, with grapefruit-filled juice into the American style.
Camellia Lemon American: Camellia flavor with the aroma of perfume lemon, paired with mellow and charming coffee.
Seven points sweet limited new fruit coffee series
3. Chilled kiwi iced tea
Kiwi fruit + smoothie, with tea aroma longer, tea more clear Tieguanyin oolong tea soup shake several times, tea aroma and fruit aroma intertwined.
Kiwi fruit iced tea
The tea is pleasant
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1. Raw Coconut Family 2.0 "Three Seasons of Raw Coconut"
"Three seasons of raw coconut": alpine black tea + raw coconut milk + tea jelly.
Tea Color "Three Seasons of Raw Coconut"
2. Glass bubble tea series
Glass bubble tea / kite: alpine jasmine green tea base + 0.4% vol trace alcohol + sparkling water.
Glass bubble tea / pyrotechnic gas: the same tea base of kites paper kite, alpine oolong + sparkling water.
Glass bubble tea / juvenile qi: the combination of the same tea bottom rock rhyme + sparkling water of the same tea of human fireworks, the three tea flavor is the heaviest.
Tea Color "Glass Bubble Tea Series"
3. Raw Coconut Family 3.0 "Raw Coconut Mary Face"
"Raw Coconut Mary Face" uses a fruity SOE coffee called "Yega Sheffield", which comes from the Yegashefi appellation in Ethiopia.
In addition, the tea base is also different this time, using the same tea base as the teenager - alpine jasmine green tea, the tea aroma is very powerful. Surrounded by raw coconut milk, the coconut fragrance is clearly floral, which neutralizes the respective edges of coffee and tea, making the taste more supple and palatable.
Tea beauty "raw coconut mary face"
Lele tea
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1. Camellia perfume lemon, Yo Yo Qing Ti Shan Tea Lemon, "Caviar" Qing Ti Shan Tea Lemon (limited time online), Camellia fresh milk tea, Gollum bubble camellia lemon
Camellia perfume lemon: Light and elegant camellia floral fragrance blended into the fragrant oolong tea.
Yo-Yo Qingti Shan Tea Lemon: Camellia oolong tea neutralizes the oil citrus with lemon + crisp sweet Qingti pulp.
"Caviar" Qingti Shan Tea Lemon (limited time online): Add a whole finger lemon (a thumb-sized lemon, also known as fruit caviar) to the Yo Yo Qing Ti Shan Tea Lemon, revealing a stronger sourness index and the smell of citrus and grapefruit.
Camellia fresh milk tea: fresh spirit camellia oolong tea + mellow fresh milk.
Gutu bubble camellia lemon: camellia oolong tea soup + perfume lemon, daily fresh extract of camellia oolong tea soup releases the original tea flavor factor, after 2-3 times of "professional pumping", injected with super powerful "nourishing" bubbles.
New products of Lele tea
2. Summer love peach ice
Select the "fairy peach on earth" golden oil peach spread on the tea base, add fresh ginseng fruit hand cut into the cup, and mix it with yogurt and seasonal fresh strawberries to make a pink and attractive smoothie.
Lele Tea "Summer Love Peach Ice"
Shanghai aunt
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1. 9th anniversary limited new product "Xian Xian Qing Ti" series
Xian Xian Qing Ti Ice Cream: Top vanilla ice cream balls, preferably animal cream, milky and mellow, plus sunshine Green Lift elastic flesh.
Xian Xian Qing Ti "White Moonlight": QingTi pulp and Guizhou prickly pear juice fresh collision, VC value pull full, double fruit aroma.
Xian Xian Qing Ti "Lemon": Qin Sweet Qing Ti Juice is intertwined with fresh lemon, interpreting the sour and sweet taste of double fruit.
Shanghai Auntie 9th Anniversary Limited New Product Series
2. Tanabata new products: golden succulent bayberry, thousand gold bayberry yogurt
Qianjin succulent bayberry: Select Yunnan and Fujian Dongkui bayberry, paired with Ganxian Maofeng Jasmine Green Tea.
Qianjin Yangmei Yogurt: Select yunnan, Fujian Dongkui yangmei + Shanghai aunt daily handmade yogurt.
Shanghai Aunt Tanabata new products
Throbbing burnt fairy grass
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1. Raw coconut ice cream series
Watermelon raw coconut ice cream: fresh sweet watermelon pulp + jasmine green tea collide into a delicate smoothie, coconut ice cream falls into it.
Raw coconut ice cream: fresh sweet mango grains + coconut flavor.
Strawberry Raw Coconut Ice Cream: Crimson sour sweet strawberry + raw coconut ice cream, double fruity.
Ice cream cup raw coconut fairy grass: thick taro puree + small taro balls + peanut crumble + ancient handmade fairy grass jelly, with raw coconut ice cream.
Ice cream cup raw coconut poplar nectar: soft glutinous sago + hand-cut diced mango + sweet and sour grapefruit grains, served with raw coconut ice cream.
Throbbing roasted fairy grass raw coconut ice cream series
2. Pineapple series new products
King of Pineapple: Golden Pineapple / Fresh Watermelon / Perfume Lemon / Kumquat / Passion Fruit / Mango / Osmanthus Jelly / Freesia Jasmine Tea Soup.
Bromeliad Big Bang: Golden Pineapple / Fresh Watermelon / Perfume Lemon / Kumquat / Mango / Passion Fruit / Freesia Jasmine Tea Soup.
Not pineapple: golden pineapple / fresh watermelon / perfume lemon / kumquat / passion fruit / mango / osmanthus jelly / freesia jasmine tea soup.
Balala Pineapple: Golden Pineapple / Osmanthus Jelly / Raw Coconut Milk / Bale.
Throbbing roasted fairy grass pineapple series
100% tea
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1. Blackcurrant meat grapes
Blackcurrant Meat: Blackcurrant with summer black grape pulp, Wenshan green tea with sweet and soft flesh with smoothies.
100% tea blackcurrant meat meat grapes
2. Bamboo hollow field, bamboo longan
Bamboo raw air field: bamboo fragrant oolong tea + oat milk + fresh orange slices.
Bamboo longan: bamboo fragrant oolong tea + oat milk + longan pulp.
100% tea bamboo is born empty
3. Iced mint oatmeal latte
Based on rich black coffee, a refreshing and burden-free imported oat milk is added to form a mellow and dense oat latte with a long coffee aroma, silky and light without greasy mouth.
Ice mint oat latte
4. Stir-fry small green oranges
Fresh Hainan green oranges are selected, and jasmine green tea and longan honey are added through a certain ratio to make the drink lighter.
Overlord Cha-Hee
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1. Tanabata new product "Immortal Coconut Water" series:
Guanyin Fairy Coconut: Fresh coconut water with iron fragrance and elegant Guanyin oolong tea soup, as well as crisp white jade pearls, taste the coconut fragrance at the same time as the tea aroma.
Jasmine Fairy Coconut: Fresh coconut water with jasmine snow bud tea base, served with crisp white jade pearls.
Fairy Coconut Water: Fresh coconut water is embellished with crisp white jade pearls, and the flesh of the horseshoe breaks through the soft glutinous surface.
Overlord Cha-Hime "Fairy Coconut Water" series
Overlord Cha-Hime "Fairy Coconut Water" series
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epilogue
01 In the summer, lemon tea is still the mainstream
Nearly half of the brands are pushing lemon tea, tea baidao, shuyi roasted immortal grass, Lele tea, 7 points sweet have launched the series of new products. In addition, lemon elements also appear in the ancient tea "Ice Coffee Little Yellow Lemon", the Shanghai Aunt "Xian Xian QingTi Lemon", the 7-point sweet "Camellia Fragrant Lemon American Style", and the Yihetang "Lemon Wheat Juice".
The new product "Xiancao Black Lemon Tea" also uses Xiancao Dew, an innovative material of "liquid Xiancao", to be paired with perfume lemon for a more refreshing and healthy look.
02 Classic fruits appear frequently
Niche fruits have the potential to be discovered and new species are being used.
(1) Classic fruits have a high frequency
From the observation of the new products of the above brands, it can be found that 70% of the new products are fruit tea, of which the classic fruits watermelon, grapes, strawberries, and bayberry are the mainstay, and the throbbing roasted immortal grass is the main pineapple series.
(2) Apricots become the main hit
In addition, following the "domineering small luck" launched by Nai Xue's tea in June, Yihetang's "Little Apricot Luck" series this time also takes apricots as the main theme, and niche fruits still have great potential to be discovered.
(3) New species of fruit tea appear
It is worth noting that the tea hundred new product "Red Yanyan" uses a new species of red raspberry, it is also called "raspberry", in Europe and the United States as a fruit, a large number of distribution in China but less well-known, only in the northeast region there is a small amount of cultivation, the market is relatively rare, in the color of red raspberries are more colorful, fruity, and rich in nutritional value.
03 Green drinks are a popular item this summer
This summer's tea drinking circle has blown up a "fresh green wind", and green can bring a fresh and cool feeling visually.
On the whole, Nai Xue, Xi Cha, Shanghai Auntie, and CoCo have all launched green drinks. Among them, the green fruits that are more used are: green tip, perfume lemon, kiwi fruit, oil mandarin, avocado, honey melon, mung bean and so on.
The hi tea "only likes green yam" is based on green matcha as the main element, real milk and matcha fused, with custom taro puree fused with taro cubes and barley. The introduction of these green drinks is not only visually appealing, but also more refreshing in taste.
04 The brand insists on focusing on the creation of aroma
Entering the peak tea season, when pushing new products, tea brands have tried to win in the "aroma".
In terms of the use of tea bases in fruit teas, in addition to the classic tea bases, the camellia double tea bases and jasmine tea bases with light aromas that have been on fire this year have the highest frequency.
In addition, there are also many innovative tea bases: tea hundreds of "super melon" five-fold jasmine tea, Shanghai aunt "thousand pounds of succulent bayberry" sweet Mao Feng jasmine green tea, with multiple aromas from the taste to break through the market.
Not only the tea base, but also the tea 100-course lemon tea series also adds the "lemongrass" often used in Southeast Asian cuisines to make the aroma more full.
05 The "big barrel" is still hot
Among the above brands, Neixue 'Domineering Strawberry Tornado', Tea Hundred Dao 'Super Big Melon', Gu Ming 'One Bucket Double Burst Lemon', Throbbing Roasted Immortal Herb 'Pineapple King', CoCo's "Milk Tea Ton Ton Ton", and Shu yi "Prickly Pear Plum Plum Da" all use the "big barrel" cup type, highlighting the sense of value.
Recently, the "first cup of milk tea in autumn" has come, "vat" is still hot, and the main cost performance and large capacity will still be a popular trend in the future.
06 Ice cream added more
On the whole, ice cream and smoothies, which are summer anti-summer artifacts, have become a new choice for tea brands, and ice cream has become a trend to add drinks.
Shanghai aunt on the new Xian Xian Qing Ti ice cream, ice cream ball as the top; Ancient tea raw coconut latte ice cream, raw coconut milk + ice cream + coffee; Throbbing roasted fairy grass raw coconut ice cream series, fruit + ice cream.
07 Raw coconut is still a favorite of major brands
Nearly half of these brands use raw coconut milk and coconut water.
Coconut milk has a variety of combinations: with watermelon (tea 100 "super melon"), with pineapple and other fruits (throbbing roasted fairy herb pineapple series), with coffee (ancient tea "raw coconut latte ice cream", 7 points sweet "avocado raw coconut latte", tea color "raw coconut Mary face", 100% tea "ice mint oat latte"), with fruit smoothie (ancient tea avocado series).
08 Low calorie, low sugar, is the future trend
In terms of raw materials, the above brands have emphasized the concept of low calorie, low sugar, refreshing and no burden, 100% tea uses L-arabinose sugar, CoCo can be used, Shanghai aunt to provide the choice of zero card sugar; Coconut milk, oat milk due to their own health attributes, plant-based new products, refreshing and burden-free concept is still the trend of the future.