There are many fake foreign brands this year, but this is the first time I have seen such a complete and stupid fake.
That's right, it's About Mingchuang Premium.
Recently, some netizens found that the Spanish account of Mingchuang Premium called the doll wearing a Chinese cheongsam Geisha.
What does Geisha mean? I looked it up and found that the word refers specifically to a Japanese geisha.
Obviously, it is a Chinese cheongsam, and it has become a Japanese geisha costume here?
Foreign netizens can't stand it, and they point out the cognitive error of Mingchuang Premium in the comment area: Geisha are Japanese, and they obviously wear Chinese qipao, how can they make such a mistake?
As a result, the official account of Mingchuang Premium Spain actually replied to two smiling faces...
This reply is outrageous.
Friends who work on brands tell me that if their copy or promotional material is pointed out by users as having common sense errors, their first reaction is to apologize: even if they are right, they have to apologize, because they have caused misunderstandings to users. What's more, in most cases the user's correction is correct.
No normal person would reply with two provocative smiles unless...
Unless they are told at the outset that Miniso Premium is a Japanese brand.
Please remember this speculation, which will be examined later.
On August 8, this matter was exposed on Weibo, and the next day Mingchuang Premium replied, throwing the pot to the Spanish agent operator.
I thought that this matter had been revealed, but I did not expect that this was just the beginning of the rollover of Mingchuang Excellent Products.
Some netizens found that Mingchuang Premium products wrote on the official social account in Panama:
We are a shop created by Japan.
In 2017, Mingchuang Premium ran to the United States to promote, and the job advertisement clearly said: From Japan To U.S. Look at the top again: Japanese Lifestyle Brand, a Japanese lifestyle brand.
Immediately after that, the employees of Mingchuang Premium products exposed: the Chinese songs were banned in the Mingchuang Premium Store.
The reporter called a number of Mingchuang premium stores to verify, and found that there were actually some Mingchuang premium store regulations: the company stipulates that Chinese song cannot be played!
Then look down, some media turned out a 2019 Mingchuang premium product reputation right dispute case, the defendant company once published an article with the title of "signing a contract to hang the Japanese flag, the agent was listed as a dishonest person, "Mingchuang excellent product" became a "worrying" product of Mingchuang", the result was sued by Mingchuang excellent product, Mingchuang excellent product asked the defendant company to apologize, but also to compensate 200,000 yuan.
Leaving aside the other contents of this review article, let's talk about the fact that Mingchuang Premium products "signed a contract to hang the Japanese flag". If it weren't for the photos, I wouldn't have believed that this was something that a Chinese company had done...
Mingchuang Premium signed a contract with Greece, and the 3rd right is Ye Guofu, the owner of Mingchuang Premium.
Signed a contract with Bulgaria, the 4th from the right is Ye Guofu, the owner of Mingchuang Premium.
And on the table, it is the Japanese flag...
I know a lot of people can't believe seeing this, how can it be so outrageous? Will these photos be fake? Could it be that someone maliciously P?
I said it doesn't count, see what the court says.
If it is really a rumor P chart, Mingchuang excellent products should be told one by one.
The result? The court rejected the litigation claim of Mingchuang Premium Company in the first instance, Mingchuang Excellent Product was not satisfied with the appeal, and the second instance rejected its claim again.
This means that the photo of Miniso holding the Japanese flag and signing a contract with another country is a real photo determined by the court...
Subsequently, more photos were exposed by netizens:
I wondered, that Japanese flag and people signed a contract, are you a Chinese company, or a Japanese company?
Some netizens ran to ask Mingchuang premium customer service with questions, and the answer was: We are a Chinese enterprise.
The Baidu Encyclopedia page of Mingchuang Premium also clearly states: Mingchuang Premium was founded by Young Chinese entrepreneur Ye Guofu, and its Chinese headquarters is in Haizhu District, Guangzhou.
So the question is, obviously a Chinese enterprise, why do you have to pretend to be a Japanese brand?
Could it be that their boss is Japanese? Not.
If he were Japanese, how could Ye Guofu get so many honors that Chinese entrepreneurs could get?
Since the boss is not Japanese, is it true that the income of Mingchuang Premium products mainly comes from Japan? Nor is it.
Look at the revenue structure of Mingchuang Premium. They have always advertised themselves as Japanese brands, international companies, so overseas business must be doing well, right?
But in fact, in the past three years, the domestic revenue of Mingchuang Premium products has repeatedly reached new highs, and 80% of the revenue in fiscal 2021 comes from China.
How does this make people accept? Earning Chinese money, holding the honor of belonging to the Chinese, opening countless stores in China, and turning out to be a second devil in his bones?
Although the disguise of Mingchuang Excellent Product is very ridiculous, it can deceive many consumers. Domestically, as it is:
The same is true overseas:
But does this disguise work? In just a few days, more than a billion Chinese have seen the true face of Mingchuang Excellent Products.
Spanish agency operators think this is a Japanese brand, Panama's official account says "We are from Japan", the American street job advertisement says "Japanese lifestyle brand", the store is not allowed to play Chinese songs, and sign a contract with other countries to directly hang the Japanese flag...
Mingchuang Youpin wants to wash away its Chinese identity?
Is it a shame to admit that you are a Chinese company?
Do you recognize your own domestic brand, will consumers look down on you?
In a series of outrageous behaviors of Mingchuang Premium, the most unbearable thing for me is that their boss holds a Japanese flag and signs contracts with other countries.
What about your national self-confidence? What about national pride? What about the sense of mission as a Chinese brand? What about the backbone of a Chinese entrepreneur?
Is it possible that Mingchuang Premium Products has become bigger now, and it has forgotten its roots? Don't take Chinese consumers seriously?
Now the domestic consumption environment is very clear and clear, who is a patriotic enterprise, who sincerely treats consumers, everyone can see it clearly, and then it will be reported as "wild consumption", which cannot be stopped.
The farther one is Hongxing Erke, and the closer one is Taiwan Enterprise Wangwang.
In this context, Mingchuang Excellent Products still wants to do the opposite? Do you really think you're going to end well?
Now, countless consumers have flocked to the official Weibo of Mingchuang Premium to question, hoping to get a public response.
Nowadays, the disguise of Mingchuang Excellent Products can no longer be hidden.
How else can they wash their whites? We'll see!