A few days ago, the news that Amazon was going to acquire i robot was very noisy. According to media reports, Amazon may have to spend $1.7 billion in cash to acquire the sweeping robot company i robot. Many people do not know that this sweeping robot company has a history of more than 30 years and is the world's first listed company in the field of household cleaning robots.
Amazon's big move, analyzed by many people in the industry, is the market opportunity in the field of smart home. In recent years, there is indeed a very obvious trend, whether in Europe, the United States or Japan and South Korea or China, intelligent sweeping robots, smart water cups, air fryers and other small household appliances, favored by many young consumers, Amazon is trying to seize this outlet.
As you can see on Tik Tok, a product called "neck fan", which is what we usually call a halterneck fan, has accumulated 15.3 million plays on the platform, and an online store in the United Kingdom specializes in selling this product, with monthly sales of thousands. There are also many like underwear washing machines, smart water cups, convenient humidifiers, etc., which make foreigners feel "unbelievable".
Including the previous Japanese media also reported that smart small household appliances are highly popular in Japan, especially favored by young people. What everyone can't imagine is that a Chinese-made "electronic Buddha recitation machine", priced at 3850 yen, is actually regarded as a fragrant feast by Japanese young people. There are also air fryers, smart Xiaoice boxes, automatic fruit and vegetable washing machines, etc., which are very popular with them.
In China, too, smart small household appliances are extremely popular in young people's circles. Xiao Chen, a white-collar worker in Guangzhou, in her rented single apartment, is piled high with small household appliances such as air fryers, fruit and vegetable washing machines, clothes dryers and air humidifiers. Xiao Chen feels that she lives alone, and does not need the traditional three pieces, but these exquisite and small small household appliances are more in line with her needs.
A set of data from the special e-commerce Vipshop can also confirm this new phenomenon. In June this year, small household appliances were one of the best-selling goods at the Vipshop, and orders for fruit and vegetable cleaning machines from the post-95 generation soared 10 times, exceeding the growth rate of 8 times that of the all-age group year-on-year. Dryers are also sought after by them, and the number of orders from after 95 has soared 5 times year-on-year.
At that time, the media also interviewed the relevant person in charge of Vipshop, believing that small household appliances were sold on the platform and were a major consumption highlight of this year's 618. This represents more young consumer groups and begins to return to family quality consumption and cost-effective consumption.
Therefore, the current smart home market is indeed a new outlet, and intelligent small household appliances are being sought after by young people from all over the world. Amazon's preparation for a heavy acquisition of i robot is actually understandable. With many high-quality home appliance manufacturers in the domestic coastal area, it is almost the same reason to take products to Jingdong and Vipshop for sale.