Take the unceasing as the body, and take the daily renewal as the way. On August 8th, 2022, the 16th China Brand Festival National Brand Revitalization Forum and Aucom International Agent Investment Conference were held in Changsha, Hunan Province, bringing together Aokang agents from all over the country, under the blessing of the power of "Xiang" letter, Aokang brand "joined" The new strategy of "renewing the battle" was launched.
(Li Guangdou, CCTV brand consultant and famous brand strategy expert, shared "New Growth of Chinese Brands")
At the investment promotion conference, Wang Zhentao, chairman of Aokang International, delivered a speech with the theme of "Value Symbiosis, Win-win Cooperation", "For Aokang, the relationship with agents is no longer a simple 'business cooperation', but a symbiotic relationship of establishing a 'business partnership', win-win and common prosperity, and help each other." Li Guangdou, brand consultant of CCTV and a well-known brand strategy expert, shared the significance of brand strategy with the theme of "New Growth of Chinese Brands". Yao Rongjun, chairman of Leveraged Consulting, made an in-depth interpretation of Aokang's brand upgrade strategy, and Wang An, vice president of Aokang International, explained in detail the development strategy and policies of Aokang agents.
(Yao Rongjun, chairman of Leveraged Consulting, shared "Shoe King Liangjian ready to go")
Why is an agent so important in the eyes of AuCon? Because Aokang has found through 34 years of industry precipitation that in the face of the Chinese market, it must be adapted to local conditions, and only by working closely with like-minded, customer-friendly, and in-depth agents can Aokang scientifically lay out national channels, effectively promote the upgrading of brand and image, and create a "solid backing" for brand upgrading.
Reviewing Aokang's 34-year development path, and always committed to the brand concept of "doing a good job in a pair of shoes, making a good pair of shoes", Aokang has experienced the development process of "rise, growth, change and renewal". Based on this, as a strategic partner of Aucom, under the premise of ensuring the provision of "better service, stronger brand and more comfortable products", Aucom will focus on the "team growth" of agents and the cultivation of agents as the "key project" of Aucom's development; Encourage agents to "grow from small to large" and open up more market space for agents who maintain growth; Work with agents to "make the platform bigger", open all Aucom brands to agents and provide the best policies.
Wang Zhentao, chairman of Aokang International, said with a loud voice, "Cooperation with agent friends has only one purpose: to make everyone make money!" Your profit is the best return for AuCom! ”
"Comfort" comes first, win-win at the same time. 2022 is a key year for the breakthrough of the Aokang brand, Aokang positioning "more comfortable men's leather shoes" to take root downwards, grow upwards, ignite the fire of the brand, burn off the haze of the market, look for a "symbiotic development model" with partners, achieve "win-win strategic results", and welcome a new and win-win future with agents and friends.
This article is from the financial community