In recent years, the NFT market can be described as the cusp of the storm, and all walks of life around the world have begun to have the idea of entering the market. According to the latest news, Tiffany, the American jewelry company owned by Louis Vuitton, is also ready to start entering the NFT field.
On July 31, Tiffany & Co. released a pixel-style promotional video on its social platform. In the video, Tiffany & Co. announced that it will officially launch its first NFT on August 5! Tiffany combined the "NFT" and "Tiffany" binouns and named them "NFTiffs".
According to Tiffany, the "NFTiffs" series is limited to 250 units, and the price of a single set is 30 Ether. At the current conversion rate of Ethereum, each Tiffany NFT is worth $51,000, or more than RMB 350,000. And each user, there is a maximum purchase limit of three pieces.
But unlike traditional NFTs, which are just a picture or a video, "NFTiffs" will have a unique blockchain credential while the buyer will also have a gem pendant designed and manufactured by Tiffany craftsmen! Tiffany & Co. promised that the size of the gemstone pendant would be controlled at about 30mm*20mm and would be made of sapphire, amethyst and other materials. And each pendant will be set with at least 30 diamonds or gemstones.
At the same time, Tiffany and Co. also plan to use the pendant to restore the NFT image of "Cryptopunks", and the buyer will receive a rendering of the pendant's work in October. This also means that Tiffany's first NFT pendants are sold only to the holders of "Cryptopunks". And based on its own cryptopunk image, it is customized exclusively. At present, the floor price of "Cryptopunks" has come to 69.4ETH, which is about 117,000 US dollars. It can be said that Tiffany's preferred goal of testing the NFT market this time is set on which emerging high-net-worth users with "Cryptopunks" are set.
But in fact, as early as March this year, Tiffany and Co. tried to get involved in the NFT market. At the time, Tiffany bought the Okapi NFT for $380,000 and set it up as Tiffany's Twitter avatar. Also in April, Tiffany & Co. also customized a pendant for alexandre Arnault, executive vice president of product and communications, which he had the image of "Cryptopunks."
It has to be said that after the big factories enter the NFT market, the combination of physical sales and NFTs seems to have become the common choice of the big manufacturers. The previous Chevrolet Auction's supercar NFT was like this, and today's Tiffany 's "NFTiffs" are also the same.