If there is a saying in the pet circle that "dog/cat wins", then the honor must include the hairy children who use big-name pet products. Such as pet bags, feeding bowls, leashs, clothing, accessories, household items are readily available, and almost all the pet supplies you can think of are involved in the fate of fashion brands.
In 2015, Lady Gaga's pet dog, The Bulldog Asia, became Coach's "endorsement dog," and the filmed commercial featured Asia sitting in the arms of an unneeded model (and possibly Lady Gaga herself), wearing a silver beaded string around her neck and a purple Coach handbag. The look is natural, slightly tilted, and looks very mighty.
The other dog was carried out of the door by Lady Gaga in LV's pet bag, and from its expression, it could be seen how "unpretentious" the days were.
Several of Paris Hilton's dogs have also been added to the big name all year round, continuing the owner's usual gorgeous painting style, even Barbie fans have to inherit the dress.
The style of travel street photography must be consistent ↓
Not to mention that she also customized LV for dogs, and for a while she didn't know who to envy?
In fact, pet fashion is not the so-called paper talk at the moment, nor is it a customized model specially designed by the brand for individual groups. The market size of the pet industry is gradually growing, and as early as 2020, the mainland pet industry has an output value of nearly 300 billion yuan. By 2023, the size of the pet market is expected to reach 445.6 billion yuan. If you think about it, are there more and more people around you who own pets? Under the lure of such a large market, fashion brands will definitely not stand still.
Gucci launched PET COLLECTION in June this year
The most recently influential fashion brand pet collection was Gucci's PET COLLECTION in June, a collection dedicated to pets, using sustainable materials such as recycled polyester, recycled cotton and Demetra raw materials, combined with innovative leather craftsmanship, to design polo shirts, T-shirts, knitwear, waterproof jackets and other clothing items for cats and dogs, as well as beautiful and convenient pet bags, ceramic feeding bowls, collars, leashs, mini sofas and other items.
The price of this series is also ranging from 1,000 yuan to 70,000 yuan, and the luxurious positioning has made many pets the focus of the owner's social media, not only recognizable, but also allowing people to have a "fashionable echo" between people and pets, which has become a new trend at present.
Jolin Tsai's two Bomei "Smiling House Tigers" and "Cold Noodle President" perform the Gucci PET COLLECTION series
The pet sofa worth 70,000 yuan is the largest item in the series, of course, this is also a customized product, made in Italy, customers need to wait 15 to 16 weeks after placing an order before receiving the goods.
In addition to Gucci, luxury brands such as Prada, CELINE, Fendi, Hermès, Louis Vuitton and others have collections specifically for pets. Prada designed its own nylon bag for pets in 2021. The labeling characteristics of the brand of nylon material are also being applied to various types of pet products. A variety of pet leashs, clothing and bags are made of nylon.
Paris Hilton also gave the Prada's pet bag to his dog.
Also in June, CELINE launched the pet daily necessities branch series also triggered countless topics of discussion, a variety of cute pet supplies even people who do not have pets can not help but click into a browse, not to mention that the dog who shot the advertising campaign for the series is CELINE creative director Hedi Slimane's dog Elvis, which is really cute and special.
The dog who appeared in the CELINE Pet Series for the advertising campaign was The brand's creative director Hedi Slimane's dog, Elvis.
Fendi's pet collection, on the other hand, is based on travel elements and is divided into 4 separate sections: dog chain, pet harness, dog jacket and dog collar, which can be used for pet-like daily activities and long-distance travel. The same care is taken in terms of design, especially the iconic "FF" design pattern in brown and coffee color, which is the perfect match for adult ready-to-wear collections.
In addition, the dog coat is equally exquisite, it is made of lightweight materials, there is a detachable strap on the back, a wide range of uses, even to ensure that the coat does not slip off, there is a snap and strap to fix the abdomen. However, it is a warm reminder that this series only has the size of S and M, and if it is a dog like the Great Dane, Tibetan Mastiff, etc., it may not be suitable for use.
The collar worn by Sun Rui's dog around the neck comes from this series, and the Wang Wang team performs well and rewards a handsome collar.
Hermès' pet supplies have always been loved by Old money, with pet bags, feeding mats, bowls, collars, bathtubs, brushes and shampoo mousses all arranged.
Louis Vuitton to do pet products is an old seniority, since 1931 the brand has a precedent of custom pet bags, the previously mentioned Lady Gaga with pets out of the Monogram pet box Miranda Kerr also has a, the side of the bag made with a roll cap of the breathable net, convenient for pets to breathe.
Favorite trend brands have also recently expressed their love for pets. Japanese fashion brand NEIGHBORHOOD has joined hands with American pet accessories brand FOUND MY ANIMAL to create the latest intermodal series. A total of three products were launched: dog toys, pet leashs and pet collars.
Under the premise that the brand ensures that the tone and texture remain unchanged, entering the pet industry can win more praise for the brand. Cute pets can rely on the brand to go out of the circle, and brands can rely on cute pets to renew and extend new areas.
Editing & Text: Shi Dazhao
New Media Producer: Li Hui
New Media Editor: Li Jing
New Media Intern Editor: Huang Xinshuang
Image credit: Google / Brand provided