Why did the food that is tired of eating in China become a "net red food" in foreign countries?
Hot dry noodles
For the people of Wuhan, waking up in the morning to eat a bowl of hot dry noodles symbolizes the beginning of a good day. But thousands of miles away in Italy, blonde Italian foreigners also feel the same way.
Hot dry noodles
Sitting on the streets of Florence there is a "captain noodle restaurant", which was opened by a new girl in Yang, Hunan Province. Although the noodle shop is not large, the small house of only 30 square meters is divided into two by the walkway, the inside is the operation room, and the outside is the bench table and chairs.
Even so, many domestic tourists, international students and Italian foreigners come here every day to eat hot dry noodles.
Huang Airong's hot dry noodle promotional poster
The girl in front of her is named Huang Airong, and her husband Zhang Xiaomin has worked in the catering industry in China before. To make ends meet, the family moved to Italy in 2007 and opened a restaurant in Italy.
At first, they did not expect that the business would be so good, but as soon as the international students here heard that she was from Wuhan, they asked if they sold hot dry noodles here. But it just so happens that Huang Airong, as a Wuhan native, does not do it at all, nor does she like to eat hot dry noodles.
So I called my sister in my hometown to teach me how to do it. Unexpectedly, Italian foreigners here not only like to eat pasta, but also like to eat our hot dry noodles, so they have been sold to the present.
Hot dry noodles
No way, Zhang Xiaomin had to pay 600 euros, learn Italian, and obtain the "boss certificate" that is necessary to open a store in Italy.
For a long time, the Italian foreigners in the vicinity also know about this "Chinese pasta", and come to shout "hot dry noodles" with Chinese every night at 7 pm on time.
Hot dry noodles
Although it is said that it has crossed the ocean, this hot dry noodle is also full of ingredients. What diced radish, spring onions, peanut rice, sesame oil and so on. In order to buy Chinese tahini, Huang Aerong almost searched for food stores opened Chinese to have the tahini they use now.
Hot-dried noodles have almost become a local popular food and are loved by locals and foreign tourists alike.
Sand County snacks
On November 10, 2018, Shaxian Snacks opened a branch in New York, USA. The opening reward, a mixed noodle 3 US knives, a cage of steamed dumplings 5.99 US dollars, can be said to be walking by can not be missed.
Foreigners eat Chinese food
As a result, the owner painstakingly prepared for many days of opening activities, but because there were so many customers, the ingredients were all sold out in less than three hours. There was no way, the boss had to leave work early and count the money at home with tears.
At first, the owner did not serve breakfast in order to cater to the dietary rules of the Americans. However, due to the high voice of the local people, the opening time had to be advanced to 8 o'clock in the morning, and the Supply of Chinese breakfast was served.
Occasionally, on June 3, 2018, Takadanobaba, Tokyo, Japan, opened a Shaxian snack. The Chinese restaurant has earned enough attention from passers-by when it first opened.
Shaxian snacks abroad
On the opening day, nearly 40 seats were full, and the long queue at the entrance of the store was like in a Japanese movie, and it seemed that art really came from life. Just five hours after the opening of the new store, the turnover exceeded 200,000 yen, equivalent to more than 10,000 yuan.
You know, the Japanese pay a lot of attention to the taste of food. In the Japanese drama "Lonely Foodie", just a roasted green pepper and chicken skewers can be commented on like a Michelin meal. There are not many delicacies that Japanese people are so sought after.
Nowadays, Shaxian snacks have been opened in 15 countries and regions around the world. Even the French, who are remembered as having unique tastes, are full of praise for the taste of Shaxian snacks.
Foreigners eat Shaxian snacks
Spicy strips
Why did the spicy strips we ate with a runny nose when we were young become a delicacy in the eyes of foreigners?
It is said that this was first caused by Chinese students giving spicy noodles to their roommates, causing a series of small sensations abroad. Manufacturers such as Weilong and Genji have found some well-known overseas bloggers and let them try Chinese snacks for foreigners on the streets of foreign countries for free.
Spicy strips
Once this kind of program effect was launched, it immediately aroused the curiosity of netizens on both sides of the country. Foreigners want to see what special chinese food besides dumplings there are; We also want to see how these foreigners react after eating spicy noodles. In this way, spicy noodles gradually became popular abroad.
Not only that, Anta also joined in, and Wei Long came to a cross-border joint name, and Wei Long's international style was created in this way.
A pack of spicy strips crossed the ocean to the United States, turned into aristocratic spicy strips, a pack of up to $12, just like this still can't stop the enthusiasm of foreigners.
Foreigners eat spicy strips
According to the statistics of relevant platforms, in the second half of 2020 alone, the export volume of mainland spicy noodles increased by more than 120%, and the export of countries and regions reached 160, and the best sales volume was Japan.
After being "conquered" by bubble tea, Japan was "occupied" by spicy noodles. Video bloggers, state media, etc., even a game has a spicy anthropomorphic character.
Foreigners eat spicy strips
And some of China's cultural terriers, what do you think "eat a spicy strip to calm down", in their eyes has also become a kind of code, it is estimated that they are still speculating: what secrets are hidden in this spicy strip?