On July 19, 2022, the 5th China Goat Milk Powder Conference was held in Hangzhou, and Yipin Osta Sheep Milk won the "2022 Industry Brand Power Award" for its good performance and innovative marketing.
2022 is a difficult year, the decline in the birth rate of the population, the consumption of the new era of Bao Mama's consumption changes, making it more and more difficult to obtain customers. How to seize consumers has become the biggest difficulty for channels and stores. In this year, Oushida opened a new marketing road, empowering channels and draining stores with innovative forms and content.
In the year of 2022, Austa's innovative marketing broke through the sales dilemma
In the era of information explosion, parenting for mothers in the new era, there is no longer a problem of knowledge, more of a problem of how to do a good job as a mother and grow up with children. Austa grasps the new needs of Baoma, and re-publishes two major IP activities "After Becoming Baoma" and "China's New Generation", which fit the two new needs of spiritual level and common growth, and settles into Baoma's parenting life with highly interactive content and trendy design.
"After Becoming a Mother" evolved from the traditional mother class, but the content broke through the knowledge of parenting and paid more attention to the psychological growth and physical state of the mother. In 2022, "After Becoming a Bao Mama" has held more than a dozen activities in many places across the country, attracting many Bao Mamas with rich and characteristic content, and the venue is full.
As a representative of Oushida's parent-child activities, "China New Generation" will highlight the core of "playing with children" in 2022, advocating that parents learn and enjoy common growth with their children, rather than unilateral parenting responsibilities. To this end, "China New Generation" from the venue design to interactive games, all around the parents and children together design, so that the two generations in the process of participation in each other to understand each other, achieve each other, enjoy a happy time.
The innovation of the two major IP activities allows more families to enter the traffic pool of Osta, directly channeling accurate consumers for channels and stores.
Osta has also upgraded its emotional marketing and consistently put the brand marketing ideas consistent. On Mother's Day on May 8th, Osta paid attention to Bao Ma, launched the "Most Beautiful Mother Competition", set up the "Beauty Fund", and was welcomed by Bao Ma through the simple participation form of uploading photos, and the number of participants reached hundreds in just 5 days.
Osstar actively takes action to continuously enhance its brand power
Channels and stores cooperate tacitly and achieve mutual achievements
In addition to continuous innovation in mobile sales to attract consumers, Osstar sheep milk also spares no effort in brand promotion. At the beginning of 2022, it will become the only designated dairy partner of the Silk Road Spring Festival Gala, and with the help of authoritative media platforms, let more young consumers recognize Osstar and sheep milk; In February, the second Douyin Challenge Competition "Pure Young Lantern Festival" was held, which received 430 million plays, using the young platform to let Oushida penetrate into consumers at all levels; in June, it launched the promotion of Xiaohongshu people, and wanted to combine online and offline to show the topic "Oushida Sheep Milk" in front of more people.
Offline creative marketing directly attracts customers, and online brands make efforts to attract more attention. Channels and stores have also actively cooperated to help brands become bigger and stronger. Two combined, mutual achievement. In this "Goat Milk Powder Conference", Austa's channels and stores also won the "Benchmarking Agent Award" and "Store Sales Award".
The new packaging of Oushida passed the approval, and the value of the face value is online
The internal code system is implemented synchronously to effectively control goods, price control and control outlets
On July 13, Austa's new packaging passed the audit of the State Administration for Market Regulation. The new look of Osta sheep milk, the overall packaging design is more attractive to the eye, but also more expensive. At the same time, the inner code system will also follow the new packaging and will be launched synchronously in the near future.
This year is the implementation of the industry's internal code system, Andstar began to prepare for the internal code system at the beginning of this year to make full preparations for the launch. Channeling goods has always been a headache for brands and channels, and it has been repeatedly prohibited. The launch of the inner code will become a tough means for brands to channel goods, so as to maintain market order and protect the interests of channel providers and consumers. However, the implementation of the inner code is not achieved overnight, it requires the cooperation of channel providers and stores to produce good results. Osstar also hopes to take this opportunity to establish a stable and lasting cooperative relationship with various channels and become a real community of interests.
Osta sheep milk, deep ploughing upstream industrial chain, to create pure sheep milk
Osstar belongs to Yipin Group, relying on the group's resource advantages, to establish an exclusive pasture in the Spanish Iberian Peninsula located in the "Huangjian Dairy Sheep Belt"; Break through the bottleneck of "whole sheep", master the whey desalination technology of sheep, and realize the "pure sheep" formula. The largest domestic goat milk powder processing plant, Yipin Goat Milk Factory, which was put into operation this year, provides better production space for Osstar.
Osstar sheep milk, is willing to use the whole sheep industry chain, formula without 1 drop of milk and aerospace quality, to welcome more channel providers and stores to join, and jointly create a new glory in the field of sheep milk.