On July 28, in order to inherit the horse racing culture and create a large-scale IP for the horse racing season, the Hongyuan County Party Committee and County Government held the opening ceremony of the Hongyuan Prairie Yak Horse Racing Season at the Hongyuan County Racecourse. As we all know, horse racing culture has a history of more than 400 years and is an important part of Chinese horse culture.
The opening ceremony opened with the simmering of the 100-man cavalry, which has a long history in Tibetan areas, and its representative significance is self-evident. After the simmering ceremony, the entrance ceremony of the contestants was ushered in, and the horses looked particularly impressive against the backdrop of the unique scenery of the Red Plains. The entrance ceremony was followed by several song and dance performances that are very representative of Tibetan culture, kicking off the prelude to the horse racing season with a cultural feast.
As A Jiang, deputy secretary of the Hongyuan County Party Committee and county magistrate, emphasized: "Hongyuan equestrianism and horse racing enjoy a good reputation in the country. We uphold the integration of culture and tourism, the integration of sports tourism, the integration of festival tourism, with horses as the medium, with the meeting as the button, digging deep into the spirit of grassland horseback culture, integrating sports events with national art, and striving to create a new format of traditional sports events in the plateau area and the integration of sports tourism, tourism promotion and sports tourism integration. ”
(Deputy Secretary of hongyuan county party committee and county magistrate Ajiang)
This is also in line with the general idea of the integrated development of culture and tourism determined by the Ministry of Culture and Tourism, that is, adhere to the principle of "integration when it is appropriate, and can be fully integrated", find the largest common denominator and the best connection point of cultural and tourism work, promote the deep integration of all fields, multi-directional and whole chain of cultural and tourism work, realize resource sharing, complementary advantages, and synergy, provide new engines and new impetus for cultural construction and tourism development, and form new advantages for development.
It is understood that the whole horse racing season uses the "online + offline" dual mode, under the normalization of the epidemic environment, the Hongyuan County Party Committee and County Government actively open up the online and offline dual channel mode, with the maturity of live broadcast technology, the tourism industry in Hongyuan County will also open a new growth pole. On the other hand, embracing live broadcasting and realizing the transformation of business formats is not only caused by the trend, but also an effective way for the Hongyuan County Party Committee and County Government to comprehensively promote the recovery of the cultural tourism industry in the "post-epidemic era" and accelerate the brand building and revitalization of the Hongyuan cultural tourism industry.
Focusing on culture, Hongyuan County actively inherits, explores and innovates in continuing to build the cultural IP of the horse racing season, and empowers the local tourism industry through culture. In recent years, relying on its unique advantages, Hongyuan County has vigorously promoted the high-quality development of the modern horse industry, deeply promoted the integration and development of culture, tourism and sports, and basically formed a relatively complete industrial chain of horse breeding, horse breeding, horse training and horse racing, and has become a well-known horse cultural tourism destination at home and abroad.
Focusing on the economy, the integrated development of culture and tourism is one of the paths to achieve economic and stable development of the Hongyuan County Party Committee and County Government. During this period, the Hongyuan County Party Committee and County Government has always opened new roads and new bureaus in the innovative development of cultural tourism, relying on the rich local natural resources, constantly opening up new scenes, actively creating a new model of "tourism +", inserting "tourism" wings for the development of related industries and fields, forming new formats, enhancing its development level and comprehensive value, and becoming a new model of many projects, products and services.
On the basis of taking the cultural tourism industry as a powerful promoter to promote rural revitalization, the Hongyuan County Party Committee and County Government will adhere to the route of the cultural and tourism industry in the future, actively integrate into the new pattern of rural revitalization and development, build rural cultural tourism into an important growth point for rural revitalization and economic development, and promote the county to achieve the high-quality development goal of "industrial prosperity, ecological livability, rural style civilization, effective governance, and affluent life".
For a series of major cultural tourism activities such as the 2022 Hongyuan Prairie Yak Music Season, the Hongyuan County Party Committee and County Government said that it will firmly establish the sense of ownership of "everyone is a publicist and everyone is a new business card" by relying on a series of major cultural tourism activities such as the Hongyuan Savannah Yak Music Season; The quasi-publicity direction and focus, strengthen the theme reports such as "fighting the economy and rejuvenating cultural tourism", display the charm of the red plains in an all-round way, and finally achieve the goal of improving the popularity and influence of a series of major cultural and tourism activities such as "ecological homeland, great beauty of the red plains" and the Yak Music Season.