【Special Attention・The 2nd China International Consumer Goods Fair】
Guangming Daily reporter Cao Yuanlong Wang Xiaoying Liu Meng Guangming Network reporter Yang Yanan
Interior view of the venue of the 2nd CICGF, taken on 26 July. Xinhua News Agency
When visiting the CICGF, it is difficult to look at the 8 major exhibition halls, more than 2800 participating brands, and more than 100 supporting activities. Walking around and watching the flowers, 20,000 steps a day is not a problem. Beauty, jewelry, wine, fashion, Swiss bar specialty snack experience activities... In the crowded exhibition all the way, in the dazzling taste, interesting and informative CICGF for visitors to outline a better life.
Popularity
From the "Eiffel Tower" and other "buildings" into this year's French Pavilion of the Guest of Honor, a shopping street full of French style arcades came into view of reporters. This "Paris Champs Elysées" brings together the best of French beauty, fashion, jewelry, food and beverage industries. French Ambassador to China Luo Liang said at the opening ceremony: "France is the country with the largest number of exhibiting brands outside Of China. ”
On 25 July, in the fashion and lifestyle exhibition area of the second CICGF, visitors lined up to experience skin monitoring tools from France. Photo by Yang Yanan, reporter of Guangming Network/Guangming Pictures
In the Danone Group exhibition area, milk powder, nutritional products, mineral water, sparkling water and so on are dazzling, meeting the diversified needs of young people to the elderly. In the glass cabinet, the first "smart carbon" pulsating concept bottle made with the help of "carbon capture" technology attracted the attention of reporters. According to reports, this technology aims to reduce carbon dioxide emissions from the source by recovering carbon dioxide from carbon-rich gas sources and directly converting them into key raw materials needed for the production of PET bottles.
At the counter of the Czech Crystal Gallery, visitors flock to admire the 800-year-old Czech tradition of glassmaking. Glassware such as custom jewellery from the Czech Republic, hand-cut crystals, and royal wine utensils stand out in the light. The reporter saw that just opposite, the czech republic's other national pavilion, the food hall, was also crowded.
This is a "round-the-world journey": there are both overseas "famous products" and good scenery in China.
In the Beijing pavilion, brands such as Daoxiangcun, Bubble Mart, and Yuanqi Forest captured the public; The Liaoning Pavilion reproduces the century-old prosperity of Shenyang Middle Street, China's first commercial pedestrian street, and specialties such as black donkey cakes in Xianzhoufu, Kaiyuan City, are quite popular; The Yunnan Pavilion full of flowers is particularly fragrant, and there are enough articles around the theme of "Four Seasons of Cloud Products and Charm of Yunnan"... 31 provinces, autonomous regions, and municipalities across the country and the Xinjiang Production and Construction Corps all appeared here, sharing the coconut wind and sea charm.
For a taste of the intersection of Eastern and Western goods and cultures, check out the Hong Kong Fashion Museum. Covering an area of 500 square meters, 21 Hong Kong companies brought more than 30 brands covering food, health products, fashion apparel, jewelry, home furnishing and other categories. The reporter tasted the Hong Kong-style milk tea and authentic Hong Kong-style food produced on the spot, and began the "cloud tour" of Hong Kong.
More refined, greener and more technological
"Since its inaugural edition, the CICGF has become a bridge to promote the docking of global goods and services." KPMG China & Asia Pacific Chairman Patrick Tao says.
"I hope to use the CICGF to narrow the distance with consumers, create more products with both aesthetics and cost performance, and meet more diversified market demand." Kimberley Diamond Brand Director Huang Said.
"The theme of this year's CICGF is highly in line with Fosun's mission of 'making family life happier around the world'." Xu Xiaoliang, Co-CEO of Fosun International, said that Fosun will take the CICGF as an opportunity to further deepen cooperation with all parties.
The descriptions of many exhibitors depict the image of the Circus As a "global consumer boutique display trading platform".
Here, the spirit of craftsmanship is sought after.
Glashütte's original debuts with a number of new mechanical watchmaking products, especially the PanoMaticCalendar Eccentric Annual Calendar watch, with its new self-winding movement optimized in design, with annual calendar, moon phase and large calendar display, allowing visitors to have a more in-depth experience of "Made in Germany".
For two consecutive years, Baozi Group presented a new fashion collection selected by its PORTS1961, PORTS Andes and PortsPURE. Immersed in the booth, visitors can experience the beauty of modern fashion art, feel the design concepts such as "wanderer" and "universal interconnection" injected into it.
Here, green and low carbon has become a trend.
In addition to its Gucci beauty, Chloe perfume, Lancastine skincare and other brand products, the Coty booth also highlighted the innovative practice it has developed with LanzaTech to make perfumes using carbon-trapped ethanol, that is, the production of ethanol by capturing and fermenting carbon emitted into the atmosphere from industrial activities, which in turn is applied to perfume production. This is a secondary use of carbon, with almost zero water consumption in the process of making ethanol, and reducing the need for agricultural land. In January this year, the first perfume products made using this technology have been put into production.
Here, technological empowerment is the trend of the times.
At the booth of FANCL, the exclusive agent brand of Sinopharm Health, a health testing area was set up to provide visitors with multi-dimensional health tests such as body fat and blood vessels, and professional dietitians were equipped to provide test result interpretation and health guidance.
Tyson Foods shows the story behind the production of gourmet products, that is, how to use digital technology and intelligent equipment to create flexible productivity through intelligent manufacturing, and attach greater scientific and technological value to products, thereby promoting the full-link intelligence and digitization of Tyson Foods from farm to table.
Feel the charm of the CICGF
Walking into the "Huaxia Style Museum", yide pavilion, Tongrentang and other long-established and intangible cultural heritage brands, as well as new domestic brands such as wudian and lingji, are greeted by porcelain, pen and ink, incense, rice wine, tea and other consumer elements. While experiencing the traditional poetic life, it is also dotted with various scenes of life: from home cleaning to gourmet cooking, from beauty and skin care to entertainment and movie watching...
Sui Guodong, the organizer of the museum, the founder and chairman of the board of directors of the worth buying technology, told reporters that consumption not only has economic significance, but also has social significance, which is not only related to the healthy development of the social economy, but also related to the good life of the people. The experience of participating in the CICGF in the past two years has made him truly feel that with the process of improving the quality and upgrading of China's consumption, the scale and influence of the CICGF have been continuously improved.
Visitors pick up coffee at the robot freshly ground coffee shop of the second CICGF on 26 July. Photo by Yang Yanan, reporter of Guangming Network/Guangming Pictures
Walking in the CICGF, the new trend of consumption can be seen and felt, and the picture of a better life is about to come out, so that visitors and exhibitors can enjoy it, which is the beauty and charm of the CICGF.
The beauty of the Circumference can be felt everywhere. The Fashion Lifestyle Exhibition Area in Hall 5 is a popular punch card, and there is no shortage of visitors to the Booths such as Shiseido and L'Oréal. For the first time, Estée Lauder Group participated in the Circus Expo as a group, bringing 13 of its brands to the exhibition, covering a wide range of categories such as skincare, makeup and perfumes. Each participating brand has a distinctive independent booth with a wrap-around layout, and exhibitors are like exploring and experiencing the brand style in a beautiful journey.
The charm of the circumference is everywhere. The Tesla booth invites the audience to experience the "extraordinary" car experience that Tesla can bring in various scenarios in a game manner, expanding the visitors' understanding of the value dimension of the car; A shot at a high-tech LED court in the NBA exhibit area is addictive...
For the prospect of a better life, there is not only an intuitive feeling, but also a detailed and professional picture description and path study.
Deloitte has released its report, "Building Sustainable Smart Cities", which reveals the development process of smart cities towards "super smart cities". Deloitte China Vice Chairman Shi Nengzi pointed out that "super smart cities" are no longer just about achieving urban intelligence through the integration of advanced technology and data, but need to focus more on people-oriented, green, low-carbon, sustainable development and other issues.
KPMG also launched the "Imagining the Future of Cities" report, which provides a detailed study of the current situation and future development trends of urban development. Ying Yu, Partner, Head of Chinese Government and Public Utilities at KPMG, said that human society has entered a consumer-centric data-driven era, and cities should be prosperous, healthy, efficient and sustainable in the future, and the view of "customization" of citizens will become more and more deeply implemented.
In the view of Wang Lijun, senior vice president of Dell Technologies Group, in addition to the changes in traditional consumer products and consumer formats, the rapid development of the consumer electronics industry is also remarkable. Dell will continue to leverage its digital advantages, complete industrial chain capabilities and unremitting efforts for sustainable development to help China's consumption upgrade.
Towards a better life, the CICGF sounded the clarion call.
(Guangming Daily Haikou, July 27)
Guangming Daily (2022.07.28 12th edition)
Source: Guangming Network - Guangming Daily