Many adult men will buy an electric shaver, because manual shavers are not as convenient to use as electric shavers, so the electric shaver user market is huge, and there are billions of sales in the domestic market a year.
Previously, the data released by third-party research institutions showed that the market size of the mainland electric shaver industry in 2021 was 7.32 billion yuan, a small appliance that is so ordinary, but it can create sales that cannot be ignored, no wonder some giants will pay special attention to this field.
In the field of electric shavers, the Royal Philips brand has always been famous, because the quality of Philips shavers is indeed guaranteed, and many consumers have said that they can use a Philips shaver for more than ten years.
Because of its good reputation, Philips shavers also have a high degree of popularity in the Chinese market, ranking first in the electric shaver market for many years, such as more than 40% in 2021.
However, with the continuous rise of domestic brands, Philips has now ushered in a strong opponent, and the sales explosion launched by the veteran domestic enterprise Feike is shaking Philips' position in the market, and the explosive model I am talking about is this Feike FS903.
From the Jingdong shaver hot list, it can be seen that the Feike FS903 shaver has ranked first in sales with more than 40,000 units in the past half a month, and this product has been at the top of the list for 57 consecutive days, which is a very popular product.
In contrast, the highest-selling Philips S3203 shaver, with only 10,000 units sold in the past half a month, ranked fifth in the hot list, and compared with the Feike shaver, the sales gap is still very large.
More critically, in the past, domestic shavers could sell well because they were cheap, less than 100 yuan to be recognized by consumers, and the price of this Feike shaver was 159 yuan, which was equivalent to the Philips entry model.
In the past, when Philips shavers were mentioned, they would be labeled as high-end, and now the price of Feike's explosive models is not only in line with Philips entry models, but also sells very well, which is equivalent to gaining a foothold in the high-end shaver market.
Why Feike razors, which are more expensive than other domestic products, can be recognized by consumers, I think the main reasons are as follows.
The first is the technological breakthrough, mainly the knife head part, doing better and better, in the past Philips can sell well, because the sharp experience of the knife head is good, the shaving will not be whiskered, and can be shaved very clean, domestic shavers are still worse than it is.
But this Feike shaver is really satisfactory, it is equipped with a blade that is no less than Philips, with a double-ring knife mesh configuration, a blade of only 0.35mm, and equipped with 54 sets of double blades, which can completely shave the stubble.
The second is the functional perfection, after the gap between the shaver head and Philips significantly narrowed, the Feike shaver has also been strengthened in the functional selling point, the Philips shaver at the same price has only a very basic function, but Feike has improved all the functions.
Feike FS903 is equipped with LED digital display, can display five key information, as well as 90 minutes of ultra-long endurance, Type-C charging and other selling points, while Philips S3203 only has a very basic function, providing 3 levels of LED charging display and 50 minutes of battery life, charging interface is also unique.
It is precisely because Feike has further enriched the functional configuration while the knife head is improved, so many consumers will choose Feike, of course, more importantly, the price of Feike more than 100 yuan is indeed cheap, and it beat Philips with price.
It is no exaggeration to say that Feike has now become a strong opponent of Philips in the Chinese market, so when choosing an electric shaver, which brand you will prioritize to buy, welcome to comment, like, share, talk about your opinion.