Grass Coral and The One Player Digital Platform will launch the "Grass Coral" series of digital collections at 12:30 on July 27, 2022, which also marks that the oral care brand has officially stepped into the "meta-universe".
Founded in 1958, the "Grass Coral" brand is one of the top ten enterprises in the national toothpaste industry, affiliated to Jiangxi Grass Coral Oral Care Products Co., Ltd., a wholly-owned subsidiary of Jiangxi Chengzhi Daily Chemical Co., Ltd. (a shareholder of Tsinghua Holdings Co., Ltd., TusHoldings and Chengzhi Shares), and has won the honorary titles of "China Well-known Trademark", "China Famous Brand Product", "National Inspection-free Product" and so on.
As the head brand in oral care toothpaste, grass coral has a very strong brand consensus, it can be said that basic households in the country have used or eaten grass coral products. Build brand power, collect digital collections rich in health elements, and experience the power of national brands.
The theme of the grass coral 2022 limited digital collection is "coral sea", and the IP image of the digital collection is inspired by natural elements such as rain and dew, nature, and grass coral.
Player One said that each digital collection has a unique identification on the chain and records its ownership relationship, which is equivalent to a pseudo-ID card of a digital collection, which cannot be tampered with, inseparable, and cannot be replaced by each other. In short, a digital collection is a unique online art collection.
This series of hand-drawn paintings is fresh and unworldly, and it is easy to poke the hearts of young audiences. At the same time, the digital collection is sent to users free of charge in the form of physical empowerment, and each user will receive a copy of the oral suit with a limited value of RMB 29.8 after purchasing the digital collection. While interacting with consumers, it also gives the brand a collection value.
Player One always cooperates with brands and institutions with an open mind. It is also committed to creating a creator ecology with digital art as the core, a meta-universe ecology with immersive experience as the core, and creating a whole industry chain ecosystem of digital art;
This cooperation, the No. 1 player platform and grass coral brand in the entry of e-commerce NFT to make an attempt, but also hope to help the development of the digital collection economy and the continental meta-universe process, jointly explore more development possibilities of the future digital culture industry, but also look forward to promoting more cross-industry exchanges and cooperation.
Purchase method: Search for public number: Number One player official