IT home July 26 news, if it is the first to start playing mobile phones and cameras of the joint name, it is undoubtedly Nokia and Zeiss, the two began to cooperate as early as 2004, during the period of separation and integration, nokia mobile phone fate has also undergone several twists and turns, and finally at the end of 2016 by HMD to obtain a ten-year brand license.
Recently, HMD issued a public statement that the contract between HMD and ZEISS expires, and the mobile phones launched in the future will no longer have the ZEISS certified logo and small blue label. "After a long and successful partnership, both ZEISS and HMD Global agreed not to extend their non-exclusive partnership in 2021, including imaging technology collaborations for 'Nokia' brand smartphones with ZEISS as a consulting and development partner," the statement said. ”
Foreign media Nokiaob.net contacted ZEISS, which said that the partnership between HMD and ZEISS will end in 2021, and only recently issued an official statement.
On the official website of ZEISS, it can also be seen that only Sony and vivo are left with ZEISS brand partners.
Nokia's first mobile phone co-branded with ZEISS, Nokia N90, was launched in early 2005, and after releasing 808, N8, N82, N85, N95, etc. These models that can be taken at that time can beat the same period of products, and last year's Nokia XR20 also became the last Nokia mobile phone with ZEISS blessing.
IT Home has learned that there is no news that the two companies will cooperate again, and the reason for this may be because HMD wants to reduce the cost of Nokia mobile phones.