With the further deterioration of financial markets, the global real estate market continues to be bad news, but in the midst of a wave of concern, there are still people who are calm.
He is Schwarzman, the founder of Blackstone Group, which has been moving continuously this year and has now raised more than $50 billion to prepare for a big fight.
Unlike most investors, Schwarzman was particularly calm in the face of the crisis, having experienced many crises since the 2008 financial crisis and performing very well.
As early as 2007, Schwarzman ate the Hilton Hotel for $26 billion, when many people felt that the premium was too high, very unpromising, and the financial crisis broke out the following year.
In the end, Hilton Hotels even fell below the market value, and the more than 6 billion US dollars invested in the early stage were basically adrift, but Schwarzman pulled hilton hotels from the trough step by step through financial integration and selling some assets, and then through the packaging and authorization of the brand.
After surviving the financial crisis, Hilton Hotels was re-listed, and the final project earned Blackstone $14 billion, the largest single gain in Wall Street history.
And now it coincides with the crisis, and so that Schwarzman saw the opportunity, many people think that 50 billion US dollars is very small, in fact, Blackstone Group will not invest in residential, more is to invest in commercial real estate, before it wanted to acquire SOHO China.
A closer look at Blackstone's investment direction shows that this year's focus is on investing in real estate, which can generate cash flow, including factories, hotels, office buildings, rental properties, etc.
Blackstone focuses on four broad investment directions: warehouses for e-commerce, office buildings for life science companies, rental housing, and real estate projects related to tourism and leisure.
Logistics is the foundation of e-commerce, which Blackstone has won many logistics parks, and even has its own logistics platform in China and India.
The real estate related to tourism and leisure, because of the suppression of the epidemic, has dropped to the freezing point, and there will be an outbreak in the future when the epidemic is overcome.
These stable cash flow projects can be used for fixed asset securitization (REITs), when the industry goes down, these projects with cash flow are valuable, and it is easier to leverage in the future.
As the founder of Blackstone Group, Schwarzman is very optimistic about the future development trend of China, believing that China will be the center of the world in the future, and even donated 100 million US dollars to Tsinghua University to establish "Schwarzman College", which specifically attracts global elites and lets them better understand China.
Schwarzman wrote a book of his decades of investment experience, "Schwarzman: My Experience and Lessons", which completely presented him from part-time work, study, work, entrepreneurship, etc. He was not from a prominent background, but he was good at turning the impossible into possible.
Blackstone Fund is the world's largest private equity company, and such an achievement, there are many sweet and sour behind it, Schwarzman has nothing to hide, the experience and lessons are poured out, as long as the heart is high, it is worth reading well!
Schwarzman started at $400,000, and "Schwarzman: My Experience and Lessons" details the several failures he experienced, how he handled the crisis, and finally turned the crisis into safety, maybe it is difficult for us to replicate his success, but the ability to deal with the crisis is something we can learn well.
We often say that a person's personality and habits determine your lower limit, but your talent and opportunities will determine a person's upper limit.
How to distinguish which companies with development potential but are undervalued, through integration and management improvement, so that the business can be rejuvenated, in fact, a close look at how Schwarzman makes decisions, so that we can better learn his way of thinking and values.
"Schwarzman: My Experience and Lessons" also has 25 principles of work and life that he summarized, which can be said to be the crystallization of his wisdom, and you can think of this book as a guide to life, which can help you improve your thinking and make a qualitative change in your life.
Schwarzman said: In the next 10 years, I hope that everyone can make money with a big trend.
Whether we have just entered the workplace, or worked hard in the business field for many years, in the face of rapidly changing industrial development, we must learn how to identify trends and seize trends, "Schwarzman: My Experience and Lessons" can allow you to fully update your investment wisdom and concept, so that your success comes sooner and faster. If you want to improve yourself, you can start to take a good look!
【V League Bookstore】Schwarzman My Experience and Lessons + My Thinking on Investment + Principle ¥69 Purchase