When it comes to "trends" and "basketball", many people can easily think of "street basketball". Street basketball is a comprehensive basketball pop culture that integrates basketball sports, performance art, trend graffiti, pop music, and street dance performances. As street basketball enthusiasts say, a big difference between street ball and professional competitive basketball comes from the pursuit of fashion.
The rise of street basketball has injected new elements and blood into sports competition, and ATR has been the forerunner of street basketball culture since the birth of the brand. In 1992, after ATR became a sub-brand of Reebok, it flaunted the concept of "outfield" and "street" in the field of basketball shoes, becoming the most "street style" sneaker series under Reebok. Street basketball legend / former NBA famous star Aaron Iverson was also the image spokesperson of the ATR brand, and he was also one of the first to bring the street ball style of play into the NBA, his flowing style of play, dazzling dribbling skills, sharp and clean breakthroughs, butterflies wearing flower-like layups, often staged explosive performances on the NBA field, creating countless classic moments, making countless fans fascinated.
In the NBA, the highest temple in the basketball world, ATR has also worked with Steve Francis, Jason Richardson, Byron Davis, Ken Young Martin, Jason Terry, Will Bynum and many other NBA stars to create countless wonderful moments on the NBA field, and their feet on the ATR basketball boots to compete in the NBA has become a classic memory of the times.
Classic inheritance, rejuvenation, ATR adhering to the brand for many years of accumulation of street basketball genes, will be committed to promoting street basketball culture, street basketball pays attention to style, because the street reflects the freedom and unlimited creativity of basketball, ATR encourages young people to bravely break the inherent shackles, not to be defined by others, to create their own unique style, thereby designing a variety of diversified street fashion clothing and shoes, to provide more choices for the trend of young people today.
Nowadays, the domestic street basketball culture trend is becoming more and more intense, countless street ball lovers have devoted themselves to the sport of street basketball, and the spiritual concept of "showing oneself, liberating oneself and pursuing freedom" of street basketball has been perfectly interpreted, and ATR will also bring pure street basketball culture to the vast number of Chinese new generation street ball lovers, and pass on the street ball spirit of no fear of challenges and disobedience to more people. ATR's brand spirit is a kind of grassroots struggle spirit that represents ordinary people, never compromises in the face of difficulties and adversities, thorns and challenges, and the spirit of struggle to the end. ATR also hopes to promote street basketball culture and make more young people like the sport.
Dominating the street basketball court is a group of young people who are unruly by nature, ATR is distinguished by innovating street fashion trends and personalizing designs with distinctive clothing, shoes and accessories. Basketball shoes with the ATR brand logo have long been standard on and off the court, expressing the wearer's obsession with the sport of street ball.
In 2022, after ATR officially landed in the Chinese market, it will bring a new sports trend product series, product design will be "street ball elements, trend attributes, sci-fi colors, creative version" as the core, with fashion trends throughout the product tone, street ball elements into the trend attributes, science fiction colors planted in creative versions, and constantly design the trend of sneakers and clothing products that integrate street ball cultural elements, and is committed to creating a new generation of young people's favorite street basketball trend lifestyle, bringing freedom and uninhibited, Personalized trendy wearing enjoyment and sports experience.
ATR's goal is to define the new generation of street basketball trend lifestyle, will spare no effort to promote street basketball culture in the Chinese market at the same time, will always follow the original intention of the brand, with a new design language, combined with new technology, material fabrics, to create a new generation of young people love the street basketball sports trend equipment, with extraordinary quality, continuous transcendence, and create a legend.