2022 is the 35th anniversary of KFC China, the original heart and surprise of the taste of love, in this summer, while the heat hit, and KFC together to run to the summer of you. From June 27, 2022, KFC Home Express launched a summer surprise event, offering Red Knight surprise buckets, delicious snacks and ice drinks, and more surprise benefits to send consumers a summer "cool". This summer, the KFC Red Riders everywhere have always been full of horsepower, striving to allow summer homemakers to fill their energy in cool and comfortable and enjoy food freely. At the same time, KFC Home Express also carries out "send surprise" activities in various places, rewarding people who strive to stick to their posts in the hot summer with this delicious and cool treat.
Since the ambush, the Beijing area has issued a high temperature warning, with a maximum temperature of 35 ° C for many consecutive days. Under the "blessing" of the heating group and the sun, the temperature continues to rise, and the wisps of white clouds in the sky cannot block the "enthusiasm" of the sun, and even the shade of the trees is a heat wave. In the hot and hot weather, there are still many city guardians and ordinary workers who must strictly adhere to the front-line jobs. As a member of the "StrictLy Guarding the Hot Sun", beijing KFC Red Knights also launched a summer surprise activity through KFC Home Express delivery while sticking to their posts, sending KFC Red Rider surprise barrels and refreshing drinks to surrounding community workers and sanitation workers. Beijing KFC Red Knight pays tribute to the guardians of the city by conveying the meaning of "cool and full, many surprises" and "neighboring with love" contained in the "Red Knight Surprise Bucket".
KFC Red Riders, a touch of red in the summer that is worth looking forward to
At present, takeaway has become an indispensable part of everyone's life, and the takeaway delivery staff running in the streets and alleys has become a beautiful landscape in the city. Since June 27, KFC Home Express has launched a summer surprise activity, sending out the KFC Red Knight who is "neighboring with love" to bring you cool, full and surprising summer benefits. Order the Red Knight Surprise Barrel, you will also get a surprise coupon pack, share a win-win summer food coupon with 5 friends, and have a chance to win a one-dollar wing bucket (full 59 yuan), the whole summer electricity benefit (2000 yuan electricity cash coupon), this summer's red, worth looking forward to!
Since 2006, KFC launched the "KFC Home Delivery" to open the delivery service, KFC Red Knight has gradually appeared in the streets and alleys of the country, so that consumers can enjoy the taste of love without leaving home. Over the years, as a deliverer of delicious and surprise, KFC Red Knights everywhere have never forgotten their original intentions, regardless of spring, summer, autumn and winter, they still insist on being a "detail control". In addition to adhering to the delivery norms, paying attention to the cleanliness of the incubator, so that customers can enjoy the food with peace of mind, no matter how the weather changes, KFC Red Knight does not forget to pay attention to its own appearance image, and strives to provide consumers with comfortable and satisfactory quality service. In addition to patience and care, more stories about KFC Red Riders are included in the "KFC Red Rider Booklet", and gradually told by KFC on social media, taking you to re-acquaint yourself with KFC Red Riders and discover more beauty in life.
KFC Red Riders go all out to surprise everyone who is running in the summer
This summer, from the sanitation workers who meticulously keep the city clean, to the staff who guide the traffic, to the overtime youth on the last train... In all corners of the city, there are still many front-line workers and ordinary people who work silently for life to stick to their posts. Those who are not afraid of hard work and running day and night are not "knights" in life, and their fighting spirit is equally worthy of appreciation. From June 27 to July 31, KFC Red Riders will incarnate as "Surprise" delivery officers to randomly send Red Knight surprise buckets and cold drink coupons to frontline workers who stay outdoors and those who live on the road, as well as to convey sincere gratitude and encouragement.
In Beijing, the KFC Red Knight has successively sent out "surprises" for community workers and sanitation workers since the "ambush". In the Dongcheng District Dongwai Community and Cross Slope Community, KFC Red Knights sent a summer cool to the frontline epidemic prevention workers in the community who have been busy for a long time. In the community epidemic prevention work, community workers continue to travel back and forth to the district buildings and courtyards, while doing a good job in safety prevention and control, to do a good job in service guarantees for residents. With sweat and dedication, they continue to "escort" the lives of community residents. Many community volunteers come from community residents, a directive, a responsibility, put on a red volunteer vest, and they complete the transformation of their new identity. The KFC Red Knights paid tribute to community workers on behalf of the general public. The sun is like fire, and they, like every ordinary person, are using their own strength to guard ordinary life.
On Qianmen Street, the KFC Red Riders "meet" with busy sanitation workers. At 2:30 p.m., zhengyangmen were baked hot by the sun, and sanitation workers wore overalls and masks, repeating the action of bending down and straightening up, sweeping the road. They were tanned and their overalls were soaked with sweat. As the only city tower in Beijing and the gate of the well-preserved feudal imperial capital of Jianlou, Zhengyang Gate is not only a historical and cultural relic, but also an excellent carrier of the characteristics of Beijing's ancient capital, with profound humanistic connotations. As one of the city guardians who guard the "historical business card" of Zhengyang Gate every day, this group of sanitation workers who are busy under Zhengyang Gate need to ensure its beautiful scenery in all weather conditions. KFC Red Knight presents Red Knight surprise buckets and ice drinks to sanitation workers to pay tribute to the most beautiful guardians of the city, because of them, there are the cultural characteristics of beijing represented by the front door.
The KFC Red Knight Surprise Bucket was also sent to passers-by who traveled in the summer, colliding with the people of this summer's "most Beijing". The people of "Most Beijing" include students who have just graduated, children who have just learned to walk, and travelers who are in urgent need of a cup of "cool" under the hot sun... The surprises brought by the KFC Red Knight Surprise Barrel this summer will always appear in all corners of Beijing City, and the "surprises encountered around the corner" will always be served by the Red Knight.
8100+ restaurants across the country, with 300 million+ members, KFC always pays attention to and listens to every voice, and wants to be at ease with more consumers. The KFC Red Knight, who is always in a hurry, has sent people the coolness of summer and the warmth of winter. Behind this is KFC China's unchanged original intention and persistence for 35 years, and the taste of love has always been accompanied. In the future, KFC hopes to continue to use food and surprises to witness more moments of struggle and record every happy time.