According to the latest report of the China Academy of Information and Communications Technology, in June 2022, the domestic mobile phone market shipped 28.017 million units, an increase of 9.2% year-on-year, the cumulative shipment volume in the first half of the year was 136 million units, down 21.7% year-on-year, and the cumulative 134 million units in the first half of the year, down 21.7% year-on-year, this result is not surprising.
As phones get better designed and more powerful, consumers generally slow down their upgrade cycle. In this process, with the economic uncertainty including unemployment and inflation, prompting consumers to change their consumption attitudes and become more cautious, coupled with chip shortages and supply chain bottlenecks, mobile phone sales have naturally declined.
In addition, along with the configuration of stacking, function research and development and other factors, the price of mobile phones has gradually begun to rise, before the early four thousand is the top configuration, to now can only be the starting price, which undoubtedly increases the threshold for everyone to change the machine, ordinary consumers have become more rational.
However, these factors seem to have little impact on Apple, and a recent report by Canalys shows that global smartphone shipments fell 9% year-on-year in the second quarter of 2022, while Apple achieved a 17% market share, an increase of 3% year-on-year.
Especially in June this year, a total of 14 million smartphones were sold in the 6.18 event unique to the Chinese market, down 25% year-on-year compared with previous years, but Apple's iPhone sold nearly 7 million iPhones in the event, accounting for nearly half of the proportion, and at the same time, it was far ahead in the sales volume of various e-commerce platforms.
You know, the positioning of the iPhone has always been a high-end price, and there is no model below 3,000 yuan in the new machine market, it can be said that Apple has made a lot of money again.
The reason why the iPhone is so popular, although there are factors such as a smooth iOS system and a rich ecological environment, but its essence is that the current domestic flagship price is similar to the iPhone, and why don't consumers choose Apple at the same price?