The picture below is a mid-length skirt product launched by Theo, a big european and American luxury brand.
Yes, it is the Dior that was fiercely criticized by netizens last year because of the squinting advertising poster incident.
This time, the European and American big name has once again overturned.
The reason for the rollover lies in the picture above.
Finally, it also rushed to the top of the domestic hot search list.
First, Dior launched a new item priced at 30,000 yuan, but it was exposed to copying the traditional Chinese costume horse face skirt
On the picture, the 29,000 yuan midi skirt is Dior's latest product, claiming to be "using Dior's signature silhouette" and is a new elegant and stylish piece.
And the interface shows that this midi skirt has been snapped up.
But it was this skirt that quickly caused an uproar.
After Dior's picture was posted to social platforms, some netizens quickly questioned: Dior's skirt copied the horse-faced skirt in traditional Chinese clothing.
What is a horse-faced skirt?
For many Chinese people, I am afraid that they do not know.
The horse-faced skirt is a branch of the pleated skirt series of traditional Chinese clothing.
As can be seen from the information in the picture below, horse-faced skirts were very popular during the Ming and Qing dynasties.
From the freshness and elegance of the Ming Dynasty to the gorgeous wealth of the Qing Dynasty, and then to the later beautiful simplicity, although the style has undergone a series of changes, the structure of the horse noodle design has always existed and become the biggest symbol.
Netizens engaged in clothing research introduced: The horse-faced skirt in Chinese culture is marked by four skirt doors, and the surrounding area is generally a pleated style with front and back openings.
The skirt of Dior, which costs nearly 30,000 yuan, adopts a very obvious front and back opening design, which has the most important features of the horse-faced skirt from the picture.
Second, things continue to ferment: the shadow of Korean designers appears behind them
At this moment, the whole thing quickly fermented, and netizens had a heated discussion.
"Dior can't find the designer?" Directly copy the traditional culture of our country. ”
"Good fellow, not only did you copy us, but after copying it, you also came back to cheat our countrymen of money, Dior, you really make people speechless."
Some netizens believe that this is not simply a plagiarism thing, and the harm to traditional Chinese culture, Dior should come forward to explain it.
When netizens were still arguing about the extent of Dior's plagiarism, more exciting details were revealed.
Some netizens posted that the designer of this Dior skirt may be a clothing designer from South Korea.
It was like putting a big scoop of water in a hot oil pan - netizens completely exploded.
This is no longer a simple problem of copying clothes, but Koreans are once again plagiarizing our traditional culture in the name of Hanbok culture.
"Think about it, this clothing was first released in South Korea."
"Obviously, Korean designers want to create such an impression and make the international community think that this is another creative design from traditional Korean culture."
"It's all a daily routine of Koreans, and it's just too skilled."
"This is not a simple plagiarism of clothing, it is completely blatant cultural plagiarism."
Third, irony: on the one hand, our culture is frequently plagiarized, on the other hand, domestic culture has appeared "to replace China with Wu Dynasty"
Actually, the thing is so ironic.
On the one hand, the Koreans themselves have copied our traditional Chinese culture and changed their faces as a propaganda of Korean culture.
But on the other hand, many of our domestic professionals engaged in costume design, especially film and television drama costume design, have abandoned traditional cultural costumes, and their design ideas are advocating european, American, Japanese and Korean styles.
Not long ago, a popular drama fell into the storm of "taking the Uighur Dynasty" because the screen was full of Wokou-style costumes, which triggered the anger of many netizens.
Because Dior copied the style of the horse-faced skirt, it became more and more noisy, and finally landed on the top of the domestic hot search list, which triggered more netizens' discussion.
Many netizens believe that Dior should come forward to explain, what is going on, is there any plagiarism?
There are also netizens reminding: we should be wary of Dior, these european and American big names, take some features of Traditional Chinese costumes to modify, and then carry out copyright certification, so that the plagiarism of Traditional Chinese Costumes has been completed in a dignified manner.
Four: In the face of repeated cultural plagiarism, we should be tougher
In fact, we should be tougher on this issue.
A typical example may be worth our reference: the English Kimoo of Japanese kimonos was preemptively registered by a big-name luxury product in Europe and the United States, and as a result, all of Japan opposed it from top to bottom, pushing this topic directly to the global hot search.
The Japanese government held a special press conference to show its tough stance and sent officials to negotiate with the U.S. Trademark Office.
In the end, the European and American big name announced that it would abandon the preemptive registration of this brand.
Dior's suspected plagiarism of the horse-faced skirt is not just a simple plagiarism of clothing, but should also arouse our deep thinking:
How can the bizarre phenomenon of "using the Uighur Dynasty" to stop appearing in the cultural field?
How can the whole country strengthen our self-confidence in Chinese culture?
How to make Chinese costume culture go to the international community?
What is your view on these issues?
Feel free to express yourself in the comments section.